Priority Partnerships

First Tech Federal Credit Union's new partnership spanning Portland Thorns FC and WNBA Portland is nothing short of extraordinary: ? First-ever partner of Portland's new WNBA Team ? Official Credit Union of Portland WNBA and Portland Thorns ? Inaugural 'Community Game Changer' partner of both teams This partnership will feature community initiatives focused on creating interest in STEM among populations historically underrepresented in the tech industry, exclusive benefits for First Tech members, and collaborations to highlight emerging tech companies from across the region. The partnership represents a significant commitment to women's sports and to the tech industry. Congratulations to First Tech's members, the fans, the teams, the community, and the tech industry. You're going to love this partnership. #Sponsorship #Sportsmarketing #partnerships https://lnkd.in/duvHqgam

Portland Timbers fans, please meet First Tech Federal Credit Union ??

Make sure to visit the Oregon International Auto Show at the Oregon Convention Center this weekend. The cars are the stars, but Oregon's largest indoor event has something for everyone: ???????? Sunday is Family Day, and all kids get in free thanks to COUNTRY Financial?. ??? Rick's Custom Fencing & Decking, Inc. will be on-site to engage with attendees and demonstrate the difference they can make at your home. ?? Support Sunshine Division and save $3 on adult tickets by donating 3 cans of food, thanks to Safeway Foundation. ?? Electric Drive allows show-goers to explore the future of EV's thanks to the support of Portland General Electric and other participating partners. Thank you to the Oregon Auto Dealers Association for your trust in Priority Partnerships to help align brand partners for this great event.

Youth sports partnerships offer such a great opportunity for brands to connect with families while making a meaningful impact in the communities they serve. Huge shoutout to our partners at Darigold for helping to create a positive sports experience for thousands of kids across the region. That's how you build brand love that lasts a lifetime ???. #partnerships #youthsports #sponsorshipmarketing

First Tech Federal Credit Union has unveiled "First Tech Beyond,' a first-of-its-kind program that provides members with benefits across all 4 of Portland's professional sports teams, and more. ?? Portland Trail Blazers @ the Rose Quarter ?? Portland Thorns FC ?? Portland Timbers ?? WNBA Portland ?? Oregon International Air Show, Inc. ?? Hood To Coast Race Series It's going to be pretty incredible to be a First Tech Federal Credit Union member!

?? New Partner Alert ?? Priority Partnerships is excited to add the Waterfront Blues Festival to its roster of clients! For 37 years, the WBF has drawn hundreds of thousands of Oregonians and visitors to downtown Portland to celebrate the July 4th holiday weekend. The festival showcases music, food, drinks, and a fireworks display. It also has top-notch hospitality options to host clients, customers, members, and employees. Please reach out to Priority Partnerships if you'd like to learn about partnership opportunities for 2025!

Congrats to our friends at Portland Thorns FC and WNBA Portland on the announcement of the world's first dual-sport women's performance center! Our partners at First Tech Federal Credit Union, the first Community Game Changer sponsor of both teams, are getting quite the new neighbor in Hillsboro ??.

Does sponsorship work? The data says YES. In the Priority Partnerships State of Sponsorship study, we asked brand marketers to rate the effectiveness of their company's sponsorship investments in achieving their objectives. ?? 59% said sponsorship was effective or very effective. ?? 24% said neutral. ? 17% said ineffective or very ineffective. Every sponsorship discussion should begin with 'what success will look like.' Having this honest conversation between the brand and property is the true 'unlock' to building an effective partnership strategy.

Portland's biggest Fiesta is back! Portland Cinco de Mayo Fiesta presented by Toyota is the largest multicultural festival in Oregon. The event features live entertainment, authentic food, carnival rides, family fun, and much more. Priority Partnerships will be leading the sponsorship efforts again this year. Give us a shout if you want to learn how you can get involved.

Portland is on its way to becoming the best city in the world for women's sports, and people are taking notice. Front Office Sports wrote about WNBA Portland, Portland Thorns FC, and the amazing ownership group behind it all.