The Print Authority

Today marks 34 years in business for The Print Authority. Originally started as a local Nashville printing company in 1991, our business has grown conceptually from a local printing and design company into a diversified, modern digital and offset commercial printing enterprise serving clients across the United States and beyond. And this year is off to another strong start beginning the year with double digit growth for the second year in a row. We plan to step change the growth trajectory of this business in order to future proof it for the next 34 years and beyond! Today's milestone is a testament to our amazing customers and employees that make the magic happen every day. A very humble THANK YOU from all of us at TPA!

Happy Halloween ?? from our spooky crew ?????????????????????????♂???♂? ?? wishing you a frightfully fun Halloween ??♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂???♂? #halloween #halloweencostume #TPAwegotthis #officehalloween

Successful promotional items reflect your?brand identity. Therefore, when you’re creating a design, make sure that you include your company’s logo, and use colors and fonts that are consistent with your branding. If your company has a branding and style guide, always adhere to it when designing and printing?your trade show promotional products.

Recycling is one of the most important ways that we can reduce waste that goes to landfills. Optimizing your organization to increase recycling rates is a simple and effective step that helps our planet.? While paper is already a commonly recycled item in a business context, be sure to make it easy to recycle as many items as possible. Find out which materials can be recycled in your city, and place clearly labeled bins prominently in your offices so that employees and clients can easily recycle as much as possible.?

If you are at the CHART - Council of Hotel and Restaurant Trainers conference today, don't forget to stop by the TPA booth where Brendan Feely and Katie Loveless will be standing by to answer all your print questions! We would love to help you with any project - big or small. Also, if you mention this post at the booth you will receive a FREE TPA shirt. Tons of other great swag at the booth as well - who doesn't love FREE stuff and meeting new people?!

Marketing is a two-way street: readers will apply their current knowledge of the franchise to any marketing materials they receive, and all materials will influence their ideas and opinions about the franchise as a whole. By including the franchise design and branding in your collateral, you benefit from any positive associations your readers have with the franchise.? If you’re building a franchise?or multi-location business?from the ground up, part of the process is creating your design and branding guidelines. This includes deciding on the typefaces and colors that your franchise will use in its logo and branding, as well as the general style that materials should incorporate. If your franchise already has existing design and?brand?guidelines, make sure to follow those.?

Let’s take a look at how commercial print solutions?help you stay ahead of the curve?with some real-world examples. ? Commercial Print Fulfillment? ? Commercial Franchisee Printing

Choose print promotional items that help you achieve your goals. The items that are best for you might not be the same as what’s best for your competitors, so make sure to consider your end goal from the outset. Let’s take a gym as an example. While a gym could distribute door hangers and chip clips, these items don’t match their potential customers’ goals. Instead, branded apparel such as t-shirts with the company logo act as walking advertisements for the gym, and recipients can wear them while they work out. Or think of a real estate agency that has a choice between printing branded keychains or calendars. While keychains are handy, calendars can be prominently displayed in homes and businesses, offering daily exposure to the agency’s branding. https://lnkd.in/e-PrnUmh

https://lnkd.in/eXsNGBhR Did you know that in the US alone, nearly?543,000 new businesses?are created each month? With such a large field of competitors, you face a lot of competition as you work to expand your business. Growing your business is an exciting challenge. By combining a range of strategies, you can expand into new markets, develop new customer relationships, and provide?top-of-the-line?services. When you take advantage of professional?commercial print solutions, you’re able to make these results possible.

Every marketing item is a chance for you to advance your brand, and your?yard signs?are no exception. Anywhere from hundreds to thousands of people drive past your properties every day, making yard signs your biggest source of exposure in your community. Therefore, it’s important to make them count!? Real Estate Marketing Tip:?Your brand is vital to your success. Keep your yard signs consistent with the branding on your other marketing items, including colors, fonts, and your logo. This will make your yard signs instantly recognizable to all who pass by.