Primerli转发了
?? Wondering how we manage to cram so much learning into an hour? So do we... it's hard work making each word count! Our CEO & Founder recently posted about our content philosophy?— hint: ???? ???????????? ?????????? ???????? ?????? ??????????????! Because having ???????????? ???? ?????????????????????? doesn't guarantee we will ???????????????????? a concept. Learners need more than raw information.?We need: 1?? ??????????????????: filtered for what is most relevant 2?? ??????????????????: well organized information so each piece builds on the last 3?? ????????????????????: the key to attention and motivation Check out Hakan Unsal's post for a peek into the mind of Primerli: https://lnkd.in/e5WkZ37t #IndustryLearning #Primerli #ThoughtLeadership #ProfessionalDevelopment
If you walked the streets of Istanbul on a morning in 1993, you’d think you stumbled into a surreal movie. People were lined up everywhere—not for food or gas, but for something you’d never expect: encyclopedias. This strange chapter in Turkish history is now remembered as the “encyclopedia wars.” In the 90s, three major newspapers started giving away encyclopedias to drive newspaper sales. What started as a clever marketing tactic quickly turned into an all-out, gloves-off battle. The TV was filled with ads talking about which encyclopedia giveaway was the best, and even ‘hit ads’ taking down the competition for things like the size or the color of their volumes. It was like Coke vs. Pepsi, but for books you’d never actually read. Encyclopedias became the ultimate status symbol. Parents carried volumes home like trophies, believing these books were the magic bullet for better grades, better futures, for their children. It took a few years for everyone to realize how naive that was. It wasn’t a lack of access to information that was holding any of us kids back from learning. Once we had the encyclopedias, we didn’t suddenly become more knowledgeable. We confused access to information with access to learning. For the last five years, whenever someone asks me “Why do people use your primers instead of just googling it?“, I think of encyclopedias. Internal slide deck repositories or 200-page analyst reports might contain a lot of information, but they all miss one thing that is critical for learning content: intention. Learning content is a product built intentionally with learners in mind. Raw information today is commoditized and has nearly zero value. The real value comes from how it’s packaged. Content designed for learning has three things: 1?? Relevance: It filters for what is relevant to the learner 2?? Structure: It organizes information so each piece builds on the last 3?? Engagement: It makes it fun and engaging so that the audience stays motivated to learn Having a deck or a report won’t necessarily lead to knowledge. This is like giving someone a dictionary and saying, “now go speak English.” In the L&D world, we tend to overvalue raw information and undervalue good packaging. But in reality, it’s good packaging that makes the difference.