Prime Time

This week at Waitrose & Partners in Canary Wharf you can try Prime Time's award-winning lager and IPA for FREE! ?? 12pm - 7pm Thursday 6th - Saturday 8th March Come and find our team in the Waitrose store to taste test our beers for yourself and grab a few cans for the train ride home whilst they're on offer! #PrimeTime #BeerButBetter #CanaryWharf #Waitrose Thank you to Adam Shinegold Jourdan Gabbini Matthew Harrington-Dicks and the whole Canary Wharf in-store team for helping us bring this to life!

After a record-breaking year for beer in 2024, we're excited to be returning to Chestertons Polo in the Park as the official beer partner for 2025! Chestertons Polo in the Park played an integral part of Prime Time’s event success last year, and we couldn’t be happier to be returning this year. Our award-winning taste has proven to be a fan favourite, with its crisp and refreshing flavour making Prime Time the perfect summer partner. Our better-for-you beers are meeting the demands of drinkers today;? ?? Well balanced ?? Award-winning taste ?? Gluten free ?? Brewed with fewer calories and carbs. Chestertons Polo in the Park always marks an exciting weekend in London's calendars and we can't wait to make this another unforgettable experience. You’ll be able to grab an ice-cold pint of Prime Time from our iconic container bar with its very own ‘pub garden’ pitch side. See you in the summer! ?? A huge thanks to Matt Davis, Tim Radcliffe, Archie McEwan, Max Tipping and Sportgate International Ltd for helping us bring this to life once again. #PrimeTime #BeerButBetter #PolointhePark

Prime Time is now pouring at Mitchells & Butlers PLC's Castle Group (and it's a big one! ??) This is an enormous milestone for Prime Time. We launched into The White Horse just over a year ago, and we poured everything into making it one of our first homes. We've now been given the opportunity to launch our IPA across some of M&B's most iconic venue's across London. Prime Time is a revolution. And we're honoured to serve up a beer that's meets the demands of beer drinkers today; exceptionally well balanced lager & IPA with multiple taste-based awards, that's gluten free and brewed with fewer calories and carbs. We call it the no-brainer beer! Not only do we serve up exceptional brews, we also serve up moments. We're partnering with GM's to bring best-in-class activations that deliver unforgettable pub experiences for all. From impromptu tastings across the capital, competitions and of-course our iconic Prime Time sessions. Find your local M&B pub near you on our 'Find Prime' page, grab a pint and celebrate with us! https://lnkd.in/eJZCPFAS An enormous thank you to all involved - including Katie Hearn, Joshua Mathias, Haydon Godbeer, Ross Timms, Nick White, Bruce Bunn, Chris Watts, Jeremy Cook and all of the exceptional GM's that we're excited to support. #PrimeTime #MitchellsAndButlers #BeerButBetter

What was our biggest festival of 2024? ?? We sold almost 4 x the number of beers than there are attendees at Lakefest 2024. When only an estimated 36% of festival-goers choose to drink beer, we love that Prime Time is not only bringing new drinkers into the category but we're also proving time and time again that our award-winning taste, combined with low cal and gluten free credentials make Prime The the perfect session beer. We're excited to announce that Prime Time will be returning to Lakefest for 2025, bigger and better than ever! With our iconic container bar pouring ice-cold pints of Prime Time, and an exclusive rooftop vantage point with the best views of the stage - we can't wait to see you there for a beer! To celebrate, Prime Time tickets are on sale now. 5 days of festival action, camping and free parking at the event. We've got your summer sorted ?? Grab your tickets now https://lnkd.in/gq_KN4Xp

Prime Time is now available on Uber Boat by Thames Clippers! ?? You can now cruise the Thames with an ice cold Prime Time in hand. Who's joining us for a sip on the river???? A big thank you to Tameika Wulff Assoc, Beata Babos and Estelle H. for buying into the Prime Time vision and partnering with us. It means the world! ??

After a record-breaking year for beer in 2024, we’re excited to welcome Prime Time back for the second year as the official beer partner of Chestertons Polo in the Park.? ? Prime Time’s award-winning taste is a fan favourite at Chestertons Polo in the Park. This better-for-you beer is low calorie and gluten free, whilst its crisp and refreshing flavour makes it the perfect summer partner.? ? This year Prime Time will be taking things to the next level as we’re excited to bring in their famous container bar to pour pints all weekend long. Stay tuned to find out how you can score access to their VIP premium viewing experience.? ? Prime Time will be available throughout the event in both cans and on draught.? ? Please drink responsibly.? ? #PrimeTime #Polo #ChestertonsPolointhePark

As we step back into the office ready to take on 2025 we're raising a pint to all those who made 2024 a year for the books. Since day one, our mission has always been to craft a better-for-you beer for living in your prime. 2024 was a year of big milestones on that journey and we wouldn't have been able to do it without you - our community. We've got big plans brewing for the year ahead, let's get to it! ??

Wishing everyone a Merry Christmas from Team Prime Time! ?? As we take a moment to soak up the festivities and crack a well deserved cold one, we're reminded of how grateful we are to share this journey with our incredible community and such a passionate and dedicated team. Cheers to happy holidays and an incredible year ahead ?? Harvey Armstrong Sam Holmes Connor Wells Fergus Vaux Joe Morris María Cienfuegos Charlotte Fleming Harriet Willis Freddy Bartle-Jones Ben Brace Edward Napier Serge Erkarslan Henry Wilson

What a fantastic day hosting our Waitrose category team for their end-of-year team day yesterday! ?? We had the pleasure of introducing them to Sticks'n'Sushi, one of our newest listings, where we led them through a taste test of our three award-winning beers - the perfect pairing with their delicious food. Next up was an electrifying team experience at Hijingo Bingo. There's no words to describe the fun of this experience. If you're looking for your next team event we couldn't recommend it more highly - think Squid Game meets nightclub in the most immersive space! It was made even better by grabbing an ice cold pint of Prime Time lager, now on tap at their Shoreditch location. A special thanks to both Sticks'n'Sushi and Hijingo for helping us create such a memorable day. And to Jourdan Gabbini & Adam Shinegold for bringing to day to life! It's always a pleasure to showcase our beers and some our brilliant venues ??

Has Britain finally fallen for low-calorie beer? "London's latest beer crush is plastered all over various forms of public transport... Big claims on London buses are nothing new, but this beer is worth a second look." Thanks to Will Hawkes for the Prime Time feature in his recent article for VinePair. Read the full piece on Britain's growing love of low-calorie beer here https://lnkd.in/gDGpxtMT