Primal Pet Foods

We had such a fun time hosting Cody Stark from KMAX-TV in our #Fairfeld facility and sharing our Primal Pet Foods story on Good Day Sacramento. Over 20 years ago, our founder, Matt Koss, started making food for his own dog, Luna. He saw the difference it made in her life, so he decided to try to bring the benefits of raw nutrition to more pets... and today that includes Cody's cat, Muppet! https://lnkd.in/gYJcfmUe

"What stands out the most for me most is that the vision that we had 20 plus years ago remains the vision of the brand today. And what’s going to continue to drive this company’s success is maintaining those foundational cornerstones of what we stand for and why we’re here. The purpose of the brand has always been about getting as much high-quality pet food in every pet’s bowl." - Matt Koss, Founder, Primal Pet Foods https://lnkd.in/gejU-Cd5 #founder #entrepreneur #petfood

Save the date & mark your calendar! We are partnering with Retail.pet to host our first-ever LIVE advanced training session for our retail partners. Join our experts, Dr. James Templeman & Emma Kumbier, on Thursday, November 7, to learn more about the latest research on the benefits of raw feeding for our pets. ? If you have completed all our online training modules & are eager to learn more, this advanced live training was designed for you. Follow this link to register: https://lnkd.in/grdRUeeq. ? And if you haven’t completed the basic training modules, there’s still time! Click on https://lnkd.in/grdRUeeq to learn more!

Primal Pet Foods is introducing new #packaging for its premium frozen raw and freeze-dried raw #petfood products. The updated packaging will help strengthen the brand’s presence at neighborhood pet stores, offering a clear and consistent look across all its products. “We’ve listened to consumer feedback and are eager to introduce a new design that not only looks great but enhances the overall shopping experience,” said Courtney Louch, vice president of marketing, Primal Pet Group. Full scoop on the packaging design: https://ow.ly/zf5u50TR1fZ #petfoodindustry

Tomorrow is Neighborhood Pet Store Day! Our team has always believed in the power of the neighborhood pet stores and our shared commitment to improving the lives of dogs & cats. We are proud to sponsor IndiePet's 2nd Annual Neighborhood Pet Store Day to recognize these local businesses & their many contributions to our industry and their local community. Expert advice & personalized service are two reasons why choosing to shop at your local pet store can make a big difference. Click on the link below to read more reasons to support local! https://lnkd.in/gN3DAcNc

The future of kibble is here... at #SUPERZOO. If you are in Vegas this week, visit our team at booth #1554 to learn why our friend, Kona, is so happy about our latest innovation, Kibble in the Raw. It combines the benefits of raw nutrition with the convenience of kibble. Serve like kibble, nourish like raw for a happier, healthier pup. ?? @kuw.kona

Hydration has never been so fun and flavorful! ???? . This #NationalHydrationDay Keep your pups hydrated and happy with Primal Pet Foods Goat Milk! ?? This tasty treat isn't just delicious; it’s packed with benefits like probiotics for digestion, hydration, and nutrients for a shiny coat and healthy skin. Plus, dogs LOVE it! . Explore all the flavors available for Same Day Delivery to eligible zip codes. https://bit.ly/3KRsPeP . . ?? Hollywood Feed Preston Oaks ?? Dallas, TX

Excited to be Global Pet Expo 2024! Stop by and visit us at booth #426 to learn more about our latest innovation, Kibble in the Raw. And join our founder and PhD nutritionist for a short presentation on this new line on Thursday morning at 9:30am on the Spotlight Stage in the New Product Showcase. https://lnkd.in/gGZqKq5w

If you’re attending Global Pet Expo 2024, please join our Founder, Matt Koss, and Companion Animal Nutritionist, Dr. James Templeman, to learn more about our newest innovation, Kibble in the Raw. We are thankful for the incredible support we have from our neighborhood pet retail and distributor partners for this new product launch. We are shaking up this industry (again!) and are excited to help introduce more dogs to the benefits of raw nutrition. ? Please save the date and mark your calendar for our Exhibitor Talk at Global Pet Expo: Date: Thursday, March 21 Time: 9:30 a.m. – 9:50 a.m. ET Location: Spotlight Stage in the New Products Showcase

Earlier this year, I had a chance to chat with Dr. James Templeman of Primal Pet Foods, about the benefits of feeding raw, minimally-processed diets. While these diets may not fit everyone's lifestyle or budget, James noted that adding even small quantities of these types of foods to your pet's diet can make a big difference. However, today Primal Pet Foods has really stepped up to the plate to make the nutritional benefits of a minimally-processed diet more accessible to all pet parents, by introducing a new product that addresses the challenging choice between cost, convenience, and nutrition that so many pet parents face. "Kibble in the Raw" is a freeze-dried diet that will be available in the kibble aisle of your local neighborhood pet retail store in January 2024. While the product is freeze-dried, it is made in a “scoop and serve” format, designed to be convenient and easy to use. While chatting with the team at Primal last week, founder and Chief Product Officer, Matt Koss, noted that this product had taken nearly 3 years for Primal to develop. It uses a similar manufacturing process to Primal's other freeze-dried diets, but has a proprietary step that occurs before the product is freeze-dried. And while almost 13 pounds of raw beef, pork, fish, or chicken go into every 9-pound bag, steam-cooked sorghum, cold pressed oils, and air-dried produce are also part of the formulation. The sorghum helps to keep the cost of the product down, but is viewed by Dr. Templeman as a "more ideal source of grain," as it is gluten-free, and adds unique micronutrients to the product. The product is expected to cost about half of what parents could expect to spend if their dog was exclusively fed a Primal freeze-dried formula. That being said, at an SRP of $134.98 for a 9 lb. bag, this is definitely targeted towards pet parents looking to switch their dog from an ultra-premium kibble, or for pet parents looking to find a more convenient way to incorporate a little bit of raw into their pet's diet. I'm hopeful to have Dr. Templeman and Matt Koss join me for another episode of Petworking soon, to discuss this new innovation in more detail. In the meantime, be on the lookout for "Kibble in the Raw" at your local neighborhood pet store in 2024!