Primal Pet Foods

The future of kibble is here... at #SUPERZOO. If you are in Vegas this week, visit our team at booth #1554 to learn why our friend, Kona, is so happy about our latest innovation, Kibble in the Raw. It combines the benefits of raw nutrition with the convenience of kibble. Serve like kibble, nourish like raw for a happier, healthier pup. ?? @kuw.kona

Hydration has never been so fun and flavorful! ???? . This #NationalHydrationDay Keep your pups hydrated and happy with Primal Pet Foods Goat Milk! ?? This tasty treat isn't just delicious; it’s packed with benefits like probiotics for digestion, hydration, and nutrients for a shiny coat and healthy skin. Plus, dogs LOVE it! . Explore all the flavors available for Same Day Delivery to eligible zip codes. https://bit.ly/3KRsPeP . . ?? Hollywood Feed Preston Oaks ?? Dallas, TX

Excited to be Global Pet Expo 2024! Stop by and visit us at booth #426 to learn more about our latest innovation, Kibble in the Raw. And join our founder and PhD nutritionist for a short presentation on this new line on Thursday morning at 9:30am on the Spotlight Stage in the New Product Showcase. https://lnkd.in/gGZqKq5w

If you’re attending Global Pet Expo 2024, please join our Founder, Matt Koss, and Companion Animal Nutritionist, Dr. James Templeman, to learn more about our newest innovation, Kibble in the Raw. We are thankful for the incredible support we have from our neighborhood pet retail and distributor partners for this new product launch. We are shaking up this industry (again!) and are excited to help introduce more dogs to the benefits of raw nutrition. ? Please save the date and mark your calendar for our Exhibitor Talk at Global Pet Expo: Date: Thursday, March 21 Time: 9:30 a.m. – 9:50 a.m. ET Location: Spotlight Stage in the New Products Showcase

Earlier this year, I had a chance to chat with Dr. James Templeman of Primal Pet Foods, about the benefits of feeding raw, minimally-processed diets. While these diets may not fit everyone's lifestyle or budget, James noted that adding even small quantities of these types of foods to your pet's diet can make a big difference. However, today Primal Pet Foods has really stepped up to the plate to make the nutritional benefits of a minimally-processed diet more accessible to all pet parents, by introducing a new product that addresses the challenging choice between cost, convenience, and nutrition that so many pet parents face. "Kibble in the Raw" is a freeze-dried diet that will be available in the kibble aisle of your local neighborhood pet retail store in January 2024. While the product is freeze-dried, it is made in a “scoop and serve” format, designed to be convenient and easy to use. While chatting with the team at Primal last week, founder and Chief Product Officer, Matt Koss, noted that this product had taken nearly 3 years for Primal to develop. It uses a similar manufacturing process to Primal's other freeze-dried diets, but has a proprietary step that occurs before the product is freeze-dried. And while almost 13 pounds of raw beef, pork, fish, or chicken go into every 9-pound bag, steam-cooked sorghum, cold pressed oils, and air-dried produce are also part of the formulation. The sorghum helps to keep the cost of the product down, but is viewed by Dr. Templeman as a "more ideal source of grain," as it is gluten-free, and adds unique micronutrients to the product. The product is expected to cost about half of what parents could expect to spend if their dog was exclusively fed a Primal freeze-dried formula. That being said, at an SRP of $134.98 for a 9 lb. bag, this is definitely targeted towards pet parents looking to switch their dog from an ultra-premium kibble, or for pet parents looking to find a more convenient way to incorporate a little bit of raw into their pet's diet. I'm hopeful to have Dr. Templeman and Matt Koss join me for another episode of Petworking soon, to discuss this new innovation in more detail. In the meantime, be on the lookout for "Kibble in the Raw" at your local neighborhood pet store in 2024!

Innovation backed by research! Over the last two years, our team has been taking the lead on a collaborative research project with the University of Illinois Urbana-Champaign, led by Dr. Kelly Swanson and his research laboratory, to help further understanding of alternative formats of feeding including our new Kibble in the Raw product. In the first phase of research, we assessed the amino acid digestibility and caloric density of our canine adult chicken formulas across three formats: Kibble in the Raw, Primal Raw Frozen Nuggets, & Primal Freeze-Dried Nuggets. “This study confirmed that Kibble in the Raw performs just as well as our existing frozen raw and freeze-dried diets from a digestibility and performance standpoint,” said Dr. James Templeman, director of nutrition and formulation for Primal Pet Foods. “Our research further demonstrates that freeze-drying is a highly effective method for preserving the critical nutrients found in our raw diets and validates our ability to develop nutritionally balanced and calorically dense formulas without sacrificing quality or digestibility.”?

Our Director of Nutrition, Dr. James Templeman, connected with Peter Kenseth, host of Petworking, about the scientific research that has been conducted to better understand the anecdotal benefits of feeding our pet a less processed diet such as raw or freeze-dried. Thanks to Peter for the great discussion! #petfood #petfoodindustry #research