Primacy

Join us as we discuss the rapidly evolving role of healthcare marketing in Academic Medical Centers. Are you keeping up? From optimizing MarTech investments to navigating financial pressures and digital transformation, our expert panel will explore how Academic Medical Centers can drive smarter marketing strategies in 2025. ?? Date: April 2, 2025 ? Time: 2:00 PM EST ?? Where: Virtual Webinar Hosted by?Strategic Health Care Marketing Register now to secure your spot and gain insights from industry leaders, including Primacy’s own Charlie DeLong, SVP of Technology, alongside Suzanne Bharati Hendery, MA, APR, CPXP, Chief Marketing & Customer Officer at Renown Health, and Tara Coyle, Senior Director, Web Strategy from MUSC Health. The panel will be moderated by Therese Lockemy, MBA, Founder and Principal Consultant at Inner Path Digital, L.L.C. ?? Registration Link: https://lnkd.in/eYS6Vm36

Meet Jordan Bernard, our Associate Creative Director and proud, chronic creative hobby enthusiast. After 12 years at Primacy, Jordan loves the variety of creative work, the chance to collaborate across departments, and—of course—the people. When she’s not leading creative projects, you’ll find her driving into her latest hobbies—embroidering or baking sourdough. Exploring new creative outlets is just what she does. No matter the medium, Jordan’s always creating something amazing.?

From innovative campaigns to cutting-edge digital experiences, we help brands make an impact. Watch our latest reel to see what we’re all about. ??

Traditional content marketing isn’t enough anymore. With AI search changing the game, financial brands must rethink how they engage consumers. Our solution? Elevate your content strategy to match evolving search and consumer behavior. ?? Double down on high-quality, brand-aligned content that stands out in search. ?? Shift focus to embedded knowledge—placing valuable content where consumers need it most, like in banking apps or loan applications. ?? Enhance customer experience (CX) by integrating financial education seamlessly into user journeys. ?? Move beyond static content by using interactive tools, visual journey maps, and gamification to engage both B2C and B2B audiences. ?? Leverage AI to personalize experiences and optimize customer touchpoints based on behavioral insights. Learn more here: https://lnkd.in/g46nDzSE

Love is in the air… and so is the scent of our candles! ??? This Valentine’s Day, our team got together for a bit of creativity, collaboration, and candle-making magic. Because nothing says team bonding like crafting something that literally lights up the room.

2025 is off to a big start! Congratulations to Erin Simmons on her promotion to VP of Education! With over 20 years of experience, Erin’s knack for building strong relationships and delivering creative, strategic solutions has been invaluable to our team and clients. And a huge shoutout to Hugh Simpson, our new VP of Health! Hugh’s global agency experience and expertise in crafting strategic visions make him a driving force across industries. We’re excited to see the continued leadership and innovation they’ll bring to their new roles! ??

Stop-out students are on the rise—affecting both individuals and institutions. In her latest article for Volt, Allison Minutillo shares actionable strategies for financial services and education leaders to re-engage these students and help them complete their degrees. Read on to learn how tailored messaging, data insights, and strategic partnerships can make a difference. Thank you Nicole Reed for publishing! Check out the full article: https://lnkd.in/evwBuXg7

Healthcare marketing is evolving rapidly, and staying ahead of the curve is essential. In the final part of our industry trends series, Hugh Simpson, VP of Health, explores the innovations and challenges reshaping healthcare marketing in 2025. From telehealth advancements and AI integration to patient-centric models and health equity initiatives, his piece provides actionable solutions to help healthcare organizations thrive. ?? https://lnkd.in/dY8zqpUm

Our team members feel energized after an amazing visit with Lisa Colantuono from AAR Partners in NYC this week. And of course, we couldn't resist stopping by the MoMa for some creative inspiration along the way! ??

Navigating a rapidly evolving financial landscape requires more than predictions—it demands action. In part two of our industry trends series, Kelsey Johnson, VP of Financial Services, unpacks the trends defining 2025 and shares how institutions can turn challenges into opportunities. Ready to stay ahead? Dive in. ?? https://lnkd.in/g46nDzSE