Primacy

Agencies are hired for their expertise, so building a relationship where the client trusts your approach and allows you the creative freedom to deliver is crucial. Our VP of Education, Erin Simmons, shares her perspective with University Business on how to turn agency-client collaborations from okay to exceptional. Thank you Alcino N. Donadel for publishing! Read more here: https://lnkd.in/gjm3DxB3 #AgencyCollaboration #HigherEducation

When users struggle to interact with your site, it leads to frustration and disengagement. By balancing design ideals with accessibility standards, you can deliver a seamless and inclusive user experience—one that provides an equitable experience for everyone. ?? Learn about six core principles of accessible design, common accessibility challenges, and tools and techniques for ensuring your website is compliant, user-friendly, and visually appealing in our latest blog from Associate Director of Production, Joanne Bergeron, and Jordan Bernard, Associate Creative Director. Read the blog here: https://lnkd.in/ePT_KuAc #AccessibleDesign #InclusiveDesign #UXDesign

Join us at #HCIC24 as Daniel Campagna, Account Director, teams up with Jon Stewart, President of ZenSource, in Austin, TX to unlock the power of iterative digital experiences in a budget-constrained world. We'll discuss: ??How to iterate quickly and effectively ??Personalization at scale ??Leveraging consumer insights for real-time impact ?? Mark your calendar: Monday, November 11th, 4:15-5:05pm. Don't miss out on actionable strategies to drive digital success, even with tight budgets! #HCIC24 #HealthcareMarketing

It's been a year since we lost our dear friend and colleague, Chris Lagassey. This past weekend, our team gathered to share memories and celebrate his life at the Chris Lagassey 1st Annual Memorial Golf Tournament. We played, volunteered, raised funds, and shot golf balls out of a cannon. It was a day Chris would have loved. ????

Meet Matt Sullivan, our talented Art Director who's been making the creative team laugh for the past seven years. Matt wears many hats, from designer and mentor to his most recent and exciting role—husband! Matt has built lifelong friends at Primacy, and nothing brings him more joy than brainstorming with his teammates. When he’s not at work, you’ll likely find him at the dog park with his pup, cheering on the NY Giants, hitting the golf course, or catching up on Survivor. And if you ever wonder what’s playing in his headphones, it's always the Grateful Dead—because, according to him, there’s simply no other answer. #EmployeeSpotlight #AgencyLife

The key to a successful rebrand? Purpose. One year ago, the agencies you know and trust—Primacy, Mediate.ly, and ZenSource—created Digital United, unifying our sister agencies under a parent brand. The result: the same exceptional service and industry-leading expertise, now presented with a cohesive, refreshed identity across all our brands. It's okay, you can say it...we look good. ?? We can't wait to see what the next year brings!

Maintaining compliance with privacy regulations in healthcare marketing is a constant dance—it's always evolving. In June of this year, a Texas District Court Judge invalidated a portion of the HHS bulletin, changing the game once again for user data collection. In our recent article on HIT Consultant Media, Daniel Campagna and Krista Cataldo, MBA explain this ruling and how to implement robust, privacy-aware data collection strategies that comply with new regulations. With the right approach, it’s still safe to dance—especially with tools like #GA4. Thanks Fred Pennic for publishing! Read the article here: https://lnkd.in/dRm3-U8x

Some people get excited for football season...we get excited for conference season.?? Our teams— Primacy, Mediate.ly, and ZenSource—are jetting off to not one but TWO conferences in November. We'll be at both HCIC in Austin, Texas, and AMA in Las Vegas, Nevada. Get ready for exciting exclusive giveaways, insightful presentations from our industry leaders, and endless opportunities to connect and grow. We can't wait to see you soon! #AMA2024 #HCIC2024 #SavetheDate

Our new team members bring unique backgrounds and diverse perspectives that we are excited to work alongside: ?? Associate Experience Designer Jon Lee has played professional basketball in eight countries across Europe and the Middle East. ?? Senior Account Executive Whitney Noble stands tall at 6'6 and holds a master of music in clarinet performance. ??♂? Project Manager Ben Johnson is the father of four wonderful children and still finds time for a weight-lifting session. ?? Experience Designer Tia Wagh graduated from Parsons School of Design and loves to travel. Welcome to the Primacy team!

Today's?#compiled?creative and cases: https://lnkd.in/dxCTG3mb ? Featuring work from: Havas Chicago????Hilton Worldwide DeVito/Verdi ??UF Health View Imaging????Acosta Primacy??University of Virginia ? #creative?#casestudy?#agency?#agencywork #compile