Primacy

At Primacy, we know that breakthrough experiences are a perfect blend of intuition and insightful first-party data. From stakeholder interviews and focus groups to surveys and concept testing, we always have a pulse on the market and our audience. Director of Experience Research, Laura Hurwitz, currently has 10+ surveys live for our clients, capturing data and insights to inform our project approach. #AudienceInsights #DataDrivenStrategy

Conference week was electric! ?? From presentations and roundtables to conversations at our booths and fun nights out on the town, we had an incredible time at this year's #HCIC and #AMA conferences. Both conferences were filled with insightful strategies and learnings that we can't wait to share with the rest of the teams!

#HCIC24 is here! It’s not too late to snag a pair of Apple AirPods MAX and a $500 Amex gift card! Swing by booth #205 for your chance to win. ????

Higher education institutions often default to student-focused marketing during recruitment. However, this overlooks an essential dynamic: parents are often key decision-makers in the college selection process. In her latest article on Inside Higher Ed, VP of Education Erin Simmons shares essential strategies for higher education institutions to better engage parents—from clear financial communication to fostering community. Thank you Kristine Maloney for publishing! Check out her full insights here: https://lnkd.in/gykFqvt7 #HigherEdMarketing

An effective SEO strategy doesn’t just make an impact—it continues to build momentum long after the content is published. We’re thrilled to announce that we won an eHealthcare Leadership Distinction Award in the Best Digital Marketing ROI and Outcomes category for our exceptional SEO and content strategy work with UChicago Medicine. Optimizing one article has led to enhanced visibility, increased organic traffic, and high-profile media placements on CNN and in PEOPLE Magazine | PEOPLE.com. Congrats to all those involved! ??

We can't believe it's already that time of year again! With just one week until the #HCIC24 conference in Austin, here’s what’s fueling our team’s excitement. Daniel Campagna, Andrew Perry, Hugh Simpson, Jon Stewart Primacy Mediate.ly ZenSource

Learning about best practices in #highered. Dinners with new and old friends. Seeing our clients in action. With only 1 week to go until AMA 2024 in Las Vegas, our team can hardly contain their excitement. Here's what they're looking forward to: #AMA2024 Mediate.ly

Stagnant leadership has no place in the future of healthcare??♀?. In her latest article for Strategic Health Care Marketing, our CMO, Allison Minutillo, discusses how innovative leadership drives digital transformation and strengthens organizational culture. Allison shares, "Effective leaders today must demonstrate continuous growth, genuine care for their teams, and the ability to make thoughtful, challenging decisions." Thank you Jane Weber Brubaker, MBA for publishing! Read the full article here: https://lnkd.in/e58VRXcz #HealthcareLeadership #DigitalTransformation

??? The countdown is on—just 2 weeks until we hit Austin and Las Vegas! Stop by our booths for exclusive gifts, epic giveaways, and the chance to connect with our incredible teams. Don’t miss out—come say hi! HCIC: Booth 205 AMA: Booth 513 #HCIC24 #AMA2024 #IndustryExperts Mediate.ly ZenSource

?? Dear Agencies, What if collaboration—not rivalry—was the key to unlocking greater creativity, shared innovation, and client success? In her latest blog, VP of Education, Erin Simmons reflects on how agencies can tackle common challenges together and drive better outcomes by joining forces. Read more about how partnerships can address budget constraints, enhance client retention, and overcome digital hurdles. The future of agency success might just lie in working with each other, not against. ?? https://lnkd.in/e2wr8HQi