PriceWeber

For the past dozen years or so, the advertising industry has been pushing the value and effectiveness of social media influencers hard, but recent data has shown a shift in attitudes toward influencer authenticity, dwindling engagement rates, and increases in private micro-communities. In this edition of Plain Talk, Mike Nickerson looks at what these changes may mean to how you balance the social media plan in your marketing mix and when it still makes sense to work with influencers. ? https://lnkd.in/eUKb8Kaf ? #InfluencerMarketing #SocialMedia #Influencers

#TBT to our hometown ROW 94 signing with Dierks Bentley last week. Always a good day with Dierks, the fans and signed ROW 94 bottles! Thanks to the Louisville team for a great event! ??

We had a great time last week at Churchill Downs Racetrack for Donate Life Kentucky Trust's Fall Day at the Races! Supporting a great cause, betting on horses and spending time with a wonderful client – that’s a trifecta! Carly Curry Maya Van Irvin Connor Hughes Tristin Schifferdecker Tamara Davis Jonathan Bone

Today, we honor and recognize the brave veterans who have selflessly served our country. Thank you for your sacrifice.

We are proud to announce that our very own Dan Dry gifted a collection of his career-spanning photographs valued at $4.1 million to his alma mater, Ohio University. A reception was held last night at OU to honor him. An exhibit showcasing select works from the Dan Dry Collection will be on display at Ohio University throughout the month, celebrating 50 years of Dan’s photography. Thank you, Dan, for sharing your life's work, and congratulations on this well-deserved accomplishment!

Did you know that by merging search engine optimization's (SEO) audience-building prowess with conversion rate optimization's (CRO) conversion expertise, you don’t just grow traffic; you build a funnel and drive results beyond what either could achieve alone? In this edition of Plain Talk, Courtney Henderson looks at using SEO and CRO together to achieve your digital marketing goals. ? https://lnkd.in/eVtmFqhN ? #SEO #CRO #DigitalMarketing

#PWPeeps – spooky edition! Our boo crew celebrated Halloween by bringing out their scary good creativity for our costume contest. Congratulations to our winners: ?? Vickie Constantine ?? Richard Johnson ?? Kelly Beam And shoutout to our Monster Mash Musical Chairs winner, Kyle Rogers! Happy Halloween! ??

Introducing our newest PW Peep – Hailey Rissolo! Hailey attended Wilmington University for animation and multimedia design, and after freelancing for a few years, she moved to Nashville to attend a software school for web development and UI/UX design. Following graduation, she worked as a developer, creating educational games for students to play and learn. Now, as a programmer at PriceWeber, Hailey said she's excited to gain new experiences. "I'm looking forward to learning from my experienced colleagues and integrating my own unique design knowledge at PriceWeber." Welcome to the team, Hailey!

Take a bite out of this sweet scene! Our team was in Orlando, FL, this past weekend for the NCSA/Candy Hall of Fame. We were proud to help with social media and public relations efforts for this event!

Congratulations to our client Morgantown Bank & Trust Company, Incorporated, on the grand opening of their new Rich Pond branch! ??