The Secret to Great Strategy
I recently published a guest post from Marcelo Calbucci exploring the PRFAQ, a powerful tool used by Amazon to define, communicate, and deliver strategy. ??
The PRFAQ is a six-page document that captures the essence of a product, program, or business launch through a visionary press release and a series of FAQs. It serves three main purposes:
1. Discovery: Clarifies ideas and confronts uncertainties
2. Debate: Focuses on the merits of the initiative and refines the narrative
3. Decision: Inspires action and enables informed decision-making
By involving people in creating a compelling vision and strategy, the PRFAQ brings clarity and alignment to the execution of initiatives. ??
The success of the PRFAQ is measured by the valuable business outcomes or lessons it delivers. It's not just a tactical plan or an ideation tool, but a way to ensure everyone is on the same page. ??
How do you ensure strategic alignment in your organization? What tools or processes have you found effective? Let me know in the comments! ??
#strategy #execution #leadership #Amazon #PRFAQ
Link to the full article in the comments ??