PRFAQ Lab

?????? ?????? ???? ?????????????? ?????????????????? ???????????????? ?????????????? ?????????????????? ????? In this final episode with Marcelo Calbucci, we explore how to leverage AI within PRFAQ Lab framework—enhancing research and feedback while preserving human creativity. Discover how to drive ?????????????? ???????????????????? ?????????????? ?????????????????????? ???????????????? ????????????????. Tune in and redefine your customer success playbook! ?? #CustomerSuccess #AIInnovation #StrategicThinking #PRFAQ https://lnkd.in/e9dM4kj2

The Secret to Great Strategy I recently published a guest post from Marcelo Calbucci exploring the PRFAQ, a powerful tool used by Amazon to define, communicate, and deliver strategy. ?? The PRFAQ is a six-page document that captures the essence of a product, program, or business launch through a visionary press release and a series of FAQs. It serves three main purposes: 1. Discovery: Clarifies ideas and confronts uncertainties 2. Debate: Focuses on the merits of the initiative and refines the narrative 3. Decision: Inspires action and enables informed decision-making By involving people in creating a compelling vision and strategy, the PRFAQ brings clarity and alignment to the execution of initiatives. ?? The success of the PRFAQ is measured by the valuable business outcomes or lessons it delivers. It's not just a tactical plan or an ideation tool, but a way to ensure everyone is on the same page. ?? How do you ensure strategic alignment in your organization? What tools or processes have you found effective? Let me know in the comments! ?? #strategy #execution #leadership #Amazon #PRFAQ Link to the full article in the comments ??

Do you use Precise Writing? We crave clarity, especially with data. Numbers alone lack context, making insights feel incomplete. They don’t tell the full story. A percentage increase or decrease means little without a baseline, comparison, or conclusion. ? Anchor numbers to a context ? Be clear if more or less is better ? Compare and contrast for clarity ? Spell out insights Get bite sizes lessons on Precise Writing: ?? https://lnkd.in/dz8AbeMT

??? NEW EPISODE ALERT: "The PR FAQ Framework - Think Before You Build" Excited to share our latest conversation with Marcelo Calbucci, author of "The PR FAQ Framework" on the Definitely Maybe Agile podcast! Drawing from his 25+ years of experience at tech giants like Amazon and Microsoft, as well as numerous startups, Marcelo breaks down how the PR FAQ approach (developed at Amazon) helps teams align on vision BEFORE diving into execution. Key insights from this episode: ? Most PR FAQs actually lead to "no" decisions - and that's a good thing! ? How to balance strategic thinking with practical considerations ? Why involving multiple stakeholders (sometimes 20+ people) creates better outcomes ? Using the framework across different product lifecycle stages Unlike PowerPoint presentations that create an "illusion of clarity," PR FAQ documents promote true alignment and ownership through collaborative creation. If you're interested in how to "think before shooting" rather than "build first, learn later," this episode is for you! Listen now: https://lnkd.in/g92RBTW4 #ProductDevelopment #Leadership #Agile #ProductStrategy #PRFAQ

?????? ?????? ???????????????????? ???????????? ???????????? ????????????????-???????????? ?????? ?????????? ????????????????????? In the latest episode of the Customer Success Playbook podcast, Marcelo Calbucci shares how Amazon's PRFAQ framework can transform organizational strategy. Discover why this six-page approach is a game-changer for clarity, alignment, and customer success. Listen now and elevate your playbook! #CustomerSuccess #Innovation #BusinessStrategy #PRFAQ https://lnkd.in/ekuWF5kx

?? Win a free copy of The PRFAQ Framework! ?? Join our giveaway contest for a chance to win a free copy of the book. ?? https://lnkd.in/dDqajPv8 For each person you refer, you get an additional entry! Let's go!

Have you met the Four Horsemen of Product Strategy? 1?? Ignorance 2?? Arrogance 3?? Misalignment 4?? Short-termism Learn how to fight them!

Does your organization embraces innovation? Or, it's just for show?

If you want to download sample chapters, example PRFAQs, and more, go check out our resources on https://www.theprfaq.com

In a recent episode of Lenny Rachitsky's podcast, Chandra Janakiraman did a great job of defining strategy and differentiating from a roadmap/plan. In my latest post, I cover how PRFAQs are all about vision and strategy, and not about the feature lists of a product or the roadmap for a project. https://lnkd.in/dp7PvU5m