Prestidge Group - Personal Branding, PR, Speakers Relations

Steven Bartlett’s debate between Daniel Priestley and Gary Stevenson raised big questions about opportunity, influence, and how young people can navigate an uncertain economy. One point stood out—personal branding as a tool for professionals to leverage and advance in their careers, even for the less experienced and young. Entrepreneurs, CEOs and thought leaders already understand the value of a personal brand - what if everyone else followed suit? When access to opportunities is limited, the ability to be seen, recognized, and trusted in your industry changes everything. What's the point of building a fantastic portfolio if no one will see it? A personal brand puts the spotlight on you and your work. We’ve seen it firsthand. The right positioning opens doors that would otherwise take years to reach. In a world where networks and reputation drive career mobility, it’s an avenue that more young professionals should be using.

Sharing a meal is one of the oldest and simplest ways to connect with others, and last week’s Iftar was a reminder of the cultures, traditions, and perspectives that make up our team. At Prestidge Group, we work across industries and borders, but the most important connections are the ones we build with each other.

A lot goes into getting the right shot—creative direction, precision, and the details that make the difference. Our work is only done when the final shot feels effortless.

What if clothing could think, feel, and react? At LEAP 2025, Briar Prestidge and Anouk Wipprecht took the stage to explore the intersection of fashion, technology, and human emotion. Briar wore Wipprecht’s HEARTBEAT dress, a custom collaboration between Anouk Wipprecht and Swarovski, designed to translate real-time biometric signals into light. Powered by an ECG, the dress reacts to her heartbeat, making presence something you can see. The discussion went beyond wearable tech—diving into how AI, robotics, and biometric sensors are transforming the way we present ourselves, communicate, and create deeper connections in a digital-first world. ? From wearable robotics that set boundaries to brain-wave-controlled accessories, Anouk’s work is redefining how technology merges with identity.

Today, people come together to celebrate International Women’s Day. This year’s theme is #AccelerateAction to achieve gender equality. This call to action goes beyond securing economic and earnings parity—it also seeks to reduce the percentage of women (and children) subjected to domestic violence, sexual assault, and harassment. It advocates for safe, affordable access to birth control, abortion, and prenatal care; the right to attend school; the ability to refuse female genital mutilation or arranged marriages; the right to initiate divorce proceedings; and the opportunity to run for office—basic civil liberties still denied to women in many countries around the world. At the current rate of progress, full gender parity won’t be reached until 2158—roughly five generations from now—according to data from the World Economic Forum. While the number of women in leadership roles and their achievements in business, government, STEM, athletics, and other creative fields continues to grow, far too many women who have made remarkable contributions remain overlooked or forgotten by history. So, in honor of International Women’s Day and women of action everywhere, we’ve put together a QUIZ to test your knowledge of women’s history. Happy International Women’s Day!

Recently, our team was on the ground in Saudi Arabia for an incredible experience at LEAP 2025—one of the world's largest technology events. It was an exciting week supporting our incredible clients and amplifying visionary voices, including our CEO Briar Prestidge. During the event, Briar took the stage to deliver a keynote about how humans have already merged with technology, and she collaborated with tech-fashion designer Anouk Wipprecht and Swarovski to showcase a dress that interacted with the beating of her heart. A big thank you to our talented team, our amazing clients, and the event organizers for making it such a memorable experience. We look forward to the next impactful gathering!

As we welcome the blessed month of Ramadan, the team at Prestidge Group extends our warmest wishes to all those observing this sacred time. May this period of reflection and spiritual growth bring peace, and prosperity, to you and your loved ones.

Last week, our team was in Saudi Arabia for LEAP 2025, working behind the scenes and supporting some of our clients and CEO, Briar Prestidge. From strategy execution to media positioning, we ensured our clients were seen, heard, and connected in the right spaces. Big moments don’t happen by chance. Be ready for the next one. Get in touch.

If there's one thing about developing an impactful social media strategy that will never change, it's that you always need to be ready and willing to adapt to the ever-changing social landscape. Here's what marketers and top creators will be prioritizing to stay ahead of the curve in 2025:

Building a strong personal brand starts with a choice— a commitment to visibility, credibility and influence. This Valentines Day, we’re asking: Are you ready to invest in a brand that positions you where you need to be?