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Dakota Rivers didn’t wait for ESPN to tell his story. He picked up the camera and told it himself. 600K followers later…. He’s proof that authenticity wins. From Florida Gulf Coast to the G League, he didn’t just post highlights—he brought fans inside the grind. The morning workouts. The weight room struggles. The mental battles. And now? His brand is bigger than just basketball. Here’s the playbook Dakota followed that every athlete needs: ?? Be Your Own Media Company – Film everything. Workouts, recovery, the real ups and downs. People follow the process, not just the wins. ?? Show More Than Just Highlights – Fans connect with you, not just your game. Dakota’s mindset, struggles, and personality built a loyal community. ?? Dominate Every Platform – YouTube for deep dives. TikTok for reach. Instagram for storytelling. Different platforms, different audiences—he’s winning on all of them. ?? Build a Community, Not Just a Following – 600K means a lot more with engagement. Dakota’s 11.45% Engagement Rate proves connection is the real currency. ?? Play the Long Game – NIL isn’t just for college. Brand deals, partnerships, opportunities—your content sets up your career after the game. Athletes who control their narrative will win long-term. Get the full breakdown and more inside this week’s Press Upload Paycheck Playbook, dropping tomorrow at noon -> https://lnkd.in/e8nurtYW Juan Faura

How Ilona Maher built the world's biggest rugby personal brand ???? On episode two of Paycheck Playbook, we reveal how rugby superstar Ilona Maher has utilised her athlete personal brand to: - Build a community of 3.4 million on TikTok & 4.9 million on Instagram - Co-found a skincare brand with a former NCAA swimmer - Work with brands such as L'Oreal, Quaker Oats and Paula's Choice Skincare ... and the best part? She's only getting started ??

Introducing… Press Upload ?? The all-in-one agency for creators, founders and professionals to offload their video editing, grow with our ideation & strategy support and monetise through our brand deal support. After months of hard work behind the scenes, I’m so incredibly excited to share Press Upload’s relaunch… but I’m not going on this journey alone. I’m so pleased to announce that I’ve partnered with?Chris Mole?and?Ethan Kitching?as we aim to make Press Upload the best agency to support you on your content creation journey ???? So, how can Press Upload help you? Our goal is to help you: - Share your ideas, story & services - Establish yourself in your industry/niche - Grow your audience - Bring in more leads, clients & revenue - Monetise your content & work with brands - Save time … all with video content. There's no better time to start sharing video content. Check out our website?www.pressupload.co?to see our services, prices and examples of clients we’ve worked with ????