Presence

After nearly three years as part of the Work & Co family, we've completed our integration journey. This milestone fully merges a decade-plus legacy of technical innovation with renowned expertise in design and product development. See what we’re building in our next chapter as Work & Co, part of Accenture Song, at https://work.co.

In product development, it's essential that products have a job to be done. But defining a product's job is just the beginning. Dive into the first principle of The Work & Co Approach to Superior Product Development: https://hubs.ly/Q03bR7Mm0

We'll be at Adobe Summit in Las Vegas next week!?Technology Partner Nick Lee and Gatorade Senior Director Portfolio Marketing and Digital Drew Palin will share how Gatorade's gen AI-powered bottle design experience is taking personalization for athletes to the next level - and how Adobe Firefly powers the user-friendly experience, enabling the creation of limitless on-brand design possibilities. Join us at this talk, and a full series of events being hosted by Accenture Song: https://lnkd.in/esYY42FR

A new take on why designers should learn to code from Group Design Director Michael Ciarlo. "Now is the time to shift our perspective and start viewing coding as a soft skill for designers and creative leaders that bolsters problem solving, facilitates collaboration, and improves our ability to identify with team members across disciplines. As we step into an era of AI solutions that redefine our relationship with technology, it’s these deeply human characteristics that product teams should protect and refine the most." https://lnkd.in/eTYGXSY3

In Ad Age’s recent deep dive into how the rise of media and technology is impacting craft, Accenture Song CEO David Droga shared his insights, noting that creativity isn’t in decline,?it’s?just evolving as it should. https://lnkd.in/eVERZNq5

"It's a design-forward approach that looks nothing like what we've seen from a presidential library before, and it's perfectly suited for a brand that's synonymous with hope and change." Fast Company takes a closer look at the Obama Foundation refresh (in collaboration with our friends at Manual)- and our work to come.

Introducing Health Answers by Pfizer – a new gen-AI powered product that empowers people with information to take control of their personal health and wellness journeys. Envisioned and innovated by Pfizer in partnership with Work & Co. Visit?healthanswers.pfizer.com?and learn more here: https://lnkd.in/eJUF2Aue

Product Management leader Parker Sapp shared a snapshot of?our?work with the Obama Foundation with Built In. He?discusses design and development collaboration, planning against long-term roadmaps, and what reevaluation of digital platforms looks like for modern cultural institutions and nonprofits. https://lnkd.in/dvaqs6mB

Next week at?BRXND.ai Los Angeles, Work & Co Group Director of Product Management Christina Kalsow-Ramos and Gatorade Director of Digital Innovation and Ecosystems Rob McCutcheon will share the process behind creating a first-of-its-kind platform, powered by generative AI, that that opens up limitless design possibilities for Gatorade fans. Learn more about the conference here: https://lnkd.in/grb6_EN4

We're participating in the Oregon AI Conference this weekend, where Group Director of Content Strategy Nick Parish will delve into the new norms of creative collaboration in the era of AI - and why this is an exciting moment to be a writer. Register to join us: https://lnkd.in/gbikq2Vm