Prescient AI

We're excited to announce that our AI powered media measurement and optimization platform has raised?$10M?in Series A funding led by?Headline?and?CEAS Investments. Over the last few years we've empowered leading DTC brands to scale their e-ecommerce businesses with average ROAS gains of 20% using pixel-free cutting-edge marketing mix modeling. ?? This investment, along with continued support from Blumberg Capital and focal, will help us unlock even more value for modern marketers. First up is our addition of Amazon halo-effects to help measure the impact of paid media spend on your Amazon revenue. Learn more and sign up for a demo using the links in the comments. ?? #digitalmarketing #amazonmarketing #marketingmixmodeling

Very excited to share Prescient AI ’s comprehensive MTA-MMM breakdown with Celina Wong, CEO of Data Culture and former Head of Data at TULA Skincare ? Our CTO Cody Greco sat down with Celina to discuss the * pivotal * decision of choosing the right MMM solution to accelerate your brand’s growth curve. Some of our favorite highlights from the session: 1) Teams who aren’t leveraging MMM still have to rely on platform attribution, last-click models, or GA4 data – in turn, risking overinvestment across the bottom of the funnel. 2) As more consumers shop across multiple channels (and brands are leaning more and more into omnichannel), MMM is becoming increasingly important to capture the complete customer journey and optimize media spend as a result. 3) Company size, revenue, and total number of campaigns are mostly irrelevant when choosing the right attribution model for your brand. Instead, focus purely on ROI and associated costs. Full deep dive here: https://lnkd.in/eAniDitC

Thrilled to share our latest case study featuring Eko Health ?? After onboarding with Prescient AI , Eko Health began leveraging our custom-built MMM for precise data forecasting to generate right-sized channel-level budget allocation recommendations that took into account upper funnel impact." They quickly cracked hard-to-measure top-of-funnel campaigns, supercharged their paid spend across all channels, and saw an immediate positive impact on their ROAS metrics. To date, their results have been quite impressive: + 48% revenue lift + 2x ROAS increase + 43% website traffic growth + 30% increase in ad spend budget In the words of Senior Director of Consumer and Performance Marketing Joe Tertel: “Prescient’s speed to implementation is unmatched. Within a day, they were giving us recommendations. We made changes that week and almost immediately saw a positive impact on our ROAS.” Full case study here → https://lnkd.in/eVQ8wNW2

New case study with our friends at HexClad Cookware is live ?? After getting started with Prescient AI , HexClad began leveraging our MMM to generate dynamic ad spend insights and scenarios — including Amazon spillover metrics. As a result, they reduced their risk of overspending on over-attributed campaigns and focused on those with stronger Halo-Effects. So far, the results have been outstanding: + 20% increase in ROAS + 40% more cost-efficient MMM — with better results + 20 hours saved per month on budgeting and revenue tracking In the words of Head of Advertising Cameron Bush, “Prescient took days (rather than weeks) to ingest our data. Then, it was immediately useful and started giving us unmatched insights. The model is totally dynamic and can show you what you need whenever you need it.” Check out the full case study here: https://lnkd.in/deQGxJWC

Thrilled to share our latest case study with GOOD AMERICAN ?? Good American saw incredible results right out of the gate when they signed up with Prescient AI nearly a year ago. Here’s a quick recap of their overall performance to date: + 3x cost savings + 24% faster revenue growth Prescient offers great results for clients, but allows for quick and reliable daily performance management. In the words of Performance Marketing Manager Caitlin McKenna: “Prescient informs both our high-level strategy and our daily optimizations. The more time I spend digging around, the more uses I discover. And the time I’ve spent has paid off with amazing returns.” Caitlin logs in every morning to check on performance and can immediately evaluate ideal daily budgets across multiple scenarios. Now, Good American knows where to allocate spend effectively on TikTok, Meta, Google, and other channels to optimize ad pacing, bids, and strategy. Check out the full case study here: https://lnkd.in/e6zv3ysr

Excited to share Cody Greco’s spotlight in Forbes last week ?? Along with members of the Forbes Technology Council, Cody shared his insights on AI’s next frontier – specifically around the increased use of ML for decision-making. In his words: “While most of the focus thus far has been on GenAI, advanced machine learning technologies are going to give business professionals growth-driving superpowers. Whether it’s about product roadmaps or where to put marketing spend, reliable modeled insights will eliminate hesitation and time-consuming data analysis to enable quick, confident business decisions.”

Excited to share our first agency case study featuring Quiet Owl Marketing ?? After onboarding with Prescient, Quiet Owl’s client roster has seen monthly sales records paired with increased new visit rates. Their upgraded marketing tactics unlocked new TOFU channels and ad spend, driving some incredible results for one of their clients: + 22% YoY growth + 600% increase in YouTube spend + 3 record-breaking sales months in a row In the words of Co-Founder David Sinton: “We knew there was value in expanding into top-of-funnel marketing, but we didn’t have the tools to prove it. Prescient was our silver bullet, modeling client’s top-of-funnel Halo-Effects to unlock more spend for these campaigns.” Check out the full case study here: https://lnkd.in/d_YsXtnv

If you’re around next week on August 26th, make sure to drop by our live strategy session alongside Zowie and Black Crow AI ?? Prescient’s VP of Strategy & Ops Will Holtz will cover practical AI tactics for brands to unlock new revenue streams with our industry-leading MMM platform. Kicking off at 1 PM ET, we’ll dive deep on actionable strategies to streamline operations, personalize interactions, and stay competitive as Q4 approaches. Save your seat today → https://lnkd.in/dKCUhP79

How do you ensure MMMs align with marketing intuition and strategy? Our CTO Cody Greco sat down with Celina Wong, CEO of Data Culture and former Head of Data at TULA Skincare, to talk through the factors to consider while evaluating MMMs: 1) Time frame of data needed Celina recommends that brands need to first ensure that a potential MMM solution aligns with their roadmap. Before onboarding with a new platform, it’s critical to thoroughly understand the model’s data requirements and how they fit your marketing goals (i.e. Which paid channels are most important in the next 6 months? Do you have omnichannel requirements?) 2) Incorporating feedback into the model Ask your vendor these technical questions: how do you provide feedback, incorporate priors, and adjust coefficients into the model to ensure accuracy and adaptability? These answers should indicate whether they’re a perfect fit for your stage and revenue scale. 3) Ensuring meaningful outcomes When evaluating different MMMs, make sure that the models indicate where future investments should be made and how ongoing results are attributed to various paid channels. Check out the full playbook here: https://lnkd.in/eAujd2MV

Thrilled to share a new case study featuring GOOD AMERICAN ?? Since onboarding with Prescient AI , the brand grew revenue 24% faster. Caitlin McKenna, Performance Marketing Manager at Good American, was looking for new data sources to hone their team’s marketing edge. She knew an efficient MMM could fill the gap in their testing stack. Their top priority? Finding a tool that would accurately predict ROAS. After screening a number of solutions, they landed on Prescient. Here’s what happened next: (1) Caitlin gained full visibility into Good American’s ideal daily budget across channels. (2) Prescient delivered insights to Caitlin for optimizing ad pacing, bids, and strategy. Since implementing Prescient, they’ve seen incredible ROI: → 3x cost savings → 24% faster revenue growth → Projected to decrease CAC by 30% Check out the full case study here: https://lnkd.in/e6zv3ysr