Presciant转发了
Managing Partner, Presciant I Brand Expert I Branding in M&A I Brand Architecture I Brand Creation I Brand Valuation I Brand Budgets & ROI
Couldn’t do all of these!
Presciant
商务咨询服务
New York，NY 368 位关注者
TRANSFORM YOUR FINANCIAL FUTURE: Brand has the power to deliver Alpha, the financial edge every company seeks.
关于我们
Presciant helps companies unleash the power of their brands to drive revenue, increase profit and sustain competitive advantage. Research indicates that brand is a source of financial value whose potential is untapped. You can transform the financial future of your company when you seize the power of your brands to deliver Alpha, the financial edge every company needs. We can help you answer critical questions about brand and marketing: - What are our customers’ major future concerns? How can our brand address them? - What are the levers through which our brand impacts business results? - What do we need to change for our brand to drive more financial growth? - What should our brand stand for? - Should we change our name? And our visual identity? - How do we optimize our brand portfolio architecture? - What is the right strategic brand decision for an acquisition? - How do we make the business case for brand and marketing investment? We are a small team of senior people with many years of experience in branding and consulting. We have a deep bench of resources around the globe—experts in markets and industries, in finance, analytics and creative. Working with us, you will have everything you need to supercharge an existing brand, transform brand portfolios, take brands in new directions, or create new brands from scratch. We love hard data and analysis. We ground our recommendations in facts and figures, so you can take the brand decisions which will grow value and get them accepted by senior leadership. We are practical and outcome driven, relentlessly focused on helping you devise and implement brand solutions that will create competitive advantage and drive Brand Alpha. We have worked across B2B, B2C, B2B2C, large, small, public, private and not-for-profit organizations, and have experience in just about every industry. We invite you to reach out to us.
- 网站
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https://www.presciant.com
Presciant的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2020
- 领域
- Brand Consulting、Brand M&A 、Brand Valuation、Brand Portfolio Architecture、Brand Measurement、Marketing Budgets、Brand & Marketing ROI、Brand Creation、Brand Identity、Brand Positionging、Brand Naming、Brand Purpose、Brand Research和Brand Health
地点
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主要
获取路线
515 East 89 th St
US，NY，New York，10128
Presciant员工
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Cristiano Andreotti
Creative Director / Visual Identity at Presciant
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Joanna Seddon
Managing Partner, Presciant I Brand Expert I Branding in M&A I Brand Architecture I Brand Creation I Brand Valuation I Brand Budgets & ROI
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Susan Avarde
Executive | Innovation | Brand | CX | Analytics | Digital | Brand as Business Asset
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Ian Duncan
Transformative Chief Marketing Officer / Chief Brand Officer / Advisor
动态
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Will the Saudi's expensive nation brand transformation project succeed?
The Transformation of the Saudi Arabia Nation Brand
Joanna Seddon，发布于领英
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Do you agree that B2B marketing needs rethinking and reinventing? We think the difference is largely illusory and suggest these ideas to get you thinking.
Managing Partner, Presciant I Brand Expert I Branding in M&A I Brand Architecture I Brand Creation I Brand Valuation I Brand Budgets & ROI
B2B marketing needs to be rethought, reinvented, and repositioned because there is no such thing as pure B2B marketing. The difference between business and consumer branding and marketing has always been mostly illusory. Here is why brand and marketing should not play second fiddle to sales in B2B businesses. #B2B Marketing https://lnkd.in/eg4qyWqv
There is no such thing as pure B2B marketing
Joanna Seddon，发布于领英
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If you think you are seeing more Chinese brands, it’s by design. See how Chinese brands are making progress on the Chinese government’s “Made in China 2025” initiative. #Chinesebrands #MadeInChina https://lnkd.in/egqZ7aey
2024 Brand Prediction #3–Chinese Brands Go Global
Joanna Seddon，发布于领英
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We've done some thinking ahead about how brands are evolving in the current environment.
2024 Prediction #2:?Brand nationalism is growing in our increasingly multipolar world. Political nationalism is creating parallel economic worlds, each with their own galaxies of brands. Travelers moving from one regional vortex to another will find themselves in a different multi-verse of brands.?https://lnkd.in/e4eHAKzm ? #brandnationalism #localbrands #brandgalaxies
2024 Brand Prediction #2Brand nationalism—The formation of brand galaxies
https://presciant.com
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2024 Prediction #2:?Brand nationalism is growing in our increasingly multipolar world. Political nationalism is creating parallel economic worlds, each with their own galaxies of brands. Travelers moving from one regional vortex to another will find themselves in a different multi-verse of brands.?https://lnkd.in/e4eHAKzm ? #brandnationalism #localbrands #brandgalaxies
2024 Brand Prediction #2Brand nationalism—The formation of brand galaxies
https://presciant.com
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2024 Prediction #1:?We are in a “poly-crisis” where risks are now interconnected. Climate change ranks as the world’s #1 risk, followed by cybersecurity, geopolitical instability, artificial intelligence, and energy. This can be a good thing for marketing. #2024marketingtrends #2024disruption #2024opportunities #2024brandchallenges More here: https://lnkd.in/eijT-QEp
Presciant | A different kind of branding company
https://presciant.com
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Brand is one of the most overused but least understood words in business. Most people don’t know what it means, how it drives growth, addresses what customers care about, and where there are gaps and opportunities. Use brand valuation to seize the full extent of your brand’s power to drive business results. https://lnkd.in/e7j8bFKJ #brandvalue #brandvaluation #branding #brandpower
Brand valuation as a catalyst for transformation | WARC
warc.com
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Branding and Sustainability - a key topic for 2024
Neil Bendle assembled experts to draft definitions for Universal Marketing Dictionary terms related to?#sustainablemarketing. Thanks to Bryan Bollinger, Dana Alden, Karen Winterich, Neeraj Bharadwaj, Sarah Whitley & Sundar Bharadwaj! READ ARTICLE: https://lnkd.in/gKF9Nt6J #marketingcommunications #marketingeducation
“Sustainable Marketing” Terms Defined for Marketing Dictionary
https://themasb.org