Can you confidently say which of the 3 phases of go-to-market evolution your startup is in right now? If you're hesitating, or you're not sure what I'm talking about, this recent newsletter post is for you. Let's break down the three phases of startup go-to-market and why understanding them is crucial for your success. (Link in comments)
Prelude Marketing
商务咨询服务
American Fork，UT 51 位关注者
GTM strategy & product marketing for early-stage B2B startups
关于我们
Prelude Marketing is a GTM strategy and product marketing consultancy that helps early-stage B2Bs strengthen their go-to-market foundations, which drive business growth: Offering, Audience, Messaging, and Channels. ? Do your current GTM efforts involve trying everything to see what sticks? ? Are you spending money on marketing agencies but are underwhelmed with the results? ? Is your GTM team misaligned and rowing in different directions? No longer can you "do everything to grow". It is inefficient and ineffective. Today, the best startups "do the right things to grow" instead. We work directly with founders and GTM leaders to answer key GTM questions and build the core foundations needed to know how to grow, including: 1. Who are your best customers? Goal: Find your best-fit customers to know who to target (and who to ignore). 2. What do you say? Goal: Define your messaging architecture to guide what to say and how to say it. 3. Where do you say it? Goal: Prioritize the right channels and activities to focus on. 4. How do you execute? Goal: Build the team, tech, and operating cadence needed to execute. The end result? Clarity and alignment for your GTM team + Profitable, sustainable business growth. Want to learn more? Book a free strategy session at www.preludemarketing.com.
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https://preludemarketing.com/
Prelude Marketing的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 1 人
- 总部
- American Fork，UT
- 类型
- 私人持股
- 创立
- 2023
- 领域
- Marketing strategy、Marketing coaching、GTM strategy、Startup marketing、Marketing audits、Marketing playbooks、Marketing plans、Product positioning、ICP & Persona development、Customer research、Pricing & packaging、Competitive analysis、GTM、Startup growth和Channel strategy
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US，UT，American Fork，84003
Prelude Marketing员工
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90% of startups fail within the first five years. Learn how to be in the successful 10%. Startup owners face a constant stream of challenges and opportunities. The most successful entrepreneurs can navigate these "ups and downs" with resilience, strategic efficiency, and the right mindset. Having your own business growth and personal success formula is crucial for making the best decisions and sustaining action toward your most important goals. In this high-impact webinar, you'll learn: - Proven strategies for resilient business growth - Techniques to maintain personal fulfillment amidst challenges - How to develop your unique success formula - Decision-making frameworks for achieving your most important goals Join Mike Wilson, a veteran business coach and owner of Lead On Purpose Coaching, and Garrett Jestice, a startup growth consultant and founder of Prelude Marketing, for a 30-minute, high-energy live learning experience. Reserve your spot now for this session that will transform your approach to business growth and personal success! Recommended for: - Startup Founders - Small Business Owners and their leadership teams - Entrepreneurs - Aspiring entrepreneurs - Others interested in supporting these leaders
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GTM Strategy + Positioning for B2B startups | Founder @ Prelude Marketing | Consultant | Advisor & Coach | Former SaaS CMO | BBQ Judge | Dad of 4
I often refer to this GTM Partners framework when helping B2B startups prioritize growth channels. There are only 6 potential go-to-market motions for B2B companies today: ??????????????-??????: Content marketing driving to conversion channels ????????????????-??????: Coordinated and targeted account outreach ??????????????-??????: Product-driven adoption, usage, and feature discovery ??????????????-??????: Unified indirect selling programs ??????????-??????: Premium event experiences to drive quality connections ??????????????????-??????: Create a movement or category around a transformative idea (Think of a GTM motion simply as a grouping of similar channels.) Each motion or approach requires its own strategy and investment to ensure efficient growth. This is why early-stage startups should focus on no more than 1-2 motions at a time–they don't have the resources to strategize and invest in more than that effectively. --- If you feel your marketing efforts are being stretched too thin, consider how many different GTM motions you're trying to run across your channels. Chances are, simplifying and focusing on fewer motions will help you drive better results. #b2bmarketing #gtmstrategy #startupmarketing
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GTM foundations is what we do!
GTM Strategy + Positioning for B2B startups | Founder @ Prelude Marketing | Consultant | Advisor & Coach | Former SaaS CMO | BBQ Judge | Dad of 4
Just spoke with a founder who had a lot of scar tissue from a bad experience hiring a paid ad agency. They spent thousands of dollars and got nothing from it. Unfortunately, this happens all the time with startups. When it does, it's easy to point the finger at the agency and say, "They just weren't good." Or at the channel and say, "That channel just doesn't work for us." Sometimes that is true. But, in my experience, most agencies know their stuff (otherwise, they wouldn't be in business). And most established channels like paid advertising can work (there are examples of companies in every industry doing paid advertising successfully). So then, why do so many startups experience this? Usually, it's because the startup hasn't solidified its go-to-market foundations. Try building a two-story house on a weak foundation, and tell me if it works.?That's what it's like launching a new marketing channel without strong GTM foundations. And strong GTM foundations are exactly what a good agency needs to produce results. Here are the 4 GTM foundations and the evidence you need to prove each is strong: 1. Offering: Do you have a product/service that delivers value? ????????????????: ???????????? ???????????????? ???????????????????????? 2. Audience: Which market segment(s) should you focus on? ????????????????: ????????-???????????? ?????? + ???????????????????? ???????? ????????-?????? ?????????????????? 3. Messaging: What should you say to your audience? ????????????????: ?????????????? ?????????????? ?????? ?????????? ?????????? 4. Channels: Where can you reach your audience? ????????????????: ?????????????????????? ???????? ???? ?????????????????????? ???????????????? Before hiring a marketing agency, make sure you have clarity on these 4 things. When you do, your chance of success skyrockets.
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GTM Strategy + Positioning for B2B startups | Founder @ Prelude Marketing | Consultant | Advisor & Coach | Former SaaS CMO | BBQ Judge | Dad of 4
Here's why you should never hire a full-time CMO before $6M+ in revenue: --- First, a few assumptions: ???????? % ???? ?????????? ???????????? ?????????????? ???? ?????????????????? ?????????? ???? ??????????????????? 10% of annual company revenue. This is the average across most B2B startups based on multiple benchmark surveys. ?????? ???????? ???????? ?? ?????? ???????? (????????????+????????????????)? $260k. The going rate for a solid CMO/VP today is $200k on the low end. Often, the total cost of an employee to the company is about 30% more than their salary, hence $260k. ???????? % ???? ??????????????????'?? ???????????? ???????????? ???? ?????????? ???? ???????????? ???? ???????????????????? ???? ????????????????????? A good rule of thumb is 35-50% spent on people, 35-50% spent on activities, and 10-25% spent on technology. ?????????? ???????????? ?? ?????? ?????????? ?????????? ????????? The real value a CMO adds is their experience in knowing how to build a successful marketing strategy and team to execute it. Yes, in a startup, everyone has to be able to execute, so they probably are going to be a "player/coach." But if they lean too far towards "player" and not enough towards "coach," you're just overpaying for marketing execution. If that is the case, you should just hire a marketing manager at a more affordable rate. --- Based on these assumptions, you can't afford to hire a CMO until $3M ARR. But even at $3M ARR, you're blowing your entire marketing budget on the CMO. Think that is doable? Good luck! The numbers only start to make sense around $6M in revenue. So what's the alternative? There are basically two options: 1. Hire a freelancer/junior marketer only.? With this option, you get execution but possibly not a depth of strategy. (i.e., They might be rowing in the wrong direction.) This can work if the CEO has a background in marketing and can carve out time to oversee the work. But if not... 2. Hire a freelancer/junior marketer AND a fractional CMO or advisor. With this option, you get both strategy and affordable execution. You have someone who has "been there, done that" who can help you overcome pitfalls and move faster, plus someone who can affordably dive in and "get stuff done." I've worked in startups for the past decade and have worn all of these hats. I've been the first (junior) marketer hired.? I've been the CMO hired too early with limited budget. I've been the fractional CMO/advisor. In my experience, the scrappy, junior executor + the seasoned fCMO/advisor is the holy grail of startup marketing. I'm not sure if there is a better option out there for startups. --- Under $6M but need some strategic marketing guidance? Let's chat! That's exactly what I do at Prelude.??? #startup #startupmarketing #cmo
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