Preferred Hotels & Resorts

Introducing Armani Hotel Milano—a jewel of Milan’s luxury hospitality, now part of our prestigious Legend Collection. Housed within the historic Manzoni 31 building, just steps from iconic landmarks such as Teatro alla Scala and the Duomo, this exclusive 95-room boutique hotel blends rationalist architecture with Giorgio Armani’s signature design aesthetic. A collaboration between Giorgio Armani S.p.a. and Emaar Properties, this luxury property is set in Milan’s renowned fashion district, embodying the global sophistication and cultural refinement of the Legend Collection. Guests can experience exceptional accommodations, personalized services, world-class amenities from the Armani/Ristorante to Armani/SPA, and more. Discover the essence of Milan: https://brnw.ch/21wRpj3 #ProudlyPreferred

We are honored that I Prefer has been nominated for multiple Freddie Awards, which recognize the world's most esteemed travel loyalty programs. With over 600 participating hotels and resorts, our I Prefer Hotel Rewards program serves more than 5 million travelers, offering seamless benefits and rewarding experiences. We are proud to offer a complimentary program that enhances the travel experience and makes it easier to book stays. This year, we have been nominated in four prestigious categories across all voting regions: Program of the Year (Hotel), Best Redemption Ability (Hotel), Best Customer Service (Hotel), and Best Elite Program (Hotel). We invite you to participate in the Freddie Awards voting process, which is open until March 31. Cast your vote: https://brnw.ch/21wRnPn #ProudlyPreferred

We are proud to welcome Dusit Thani Bangkok as one of the newest members to the Preferred Hotels & Resorts' family. Following a stunning transformation, Dusit Thani Bangkok returns as a symbol of refined luxury in the heart of the city. With sweeping skyline views, 257 elegantly designed guestrooms and suites, electric cuisine that celebrates the city's vibrant culinary scene, and immersive Thai-inspired experiences, Dusit Thani Bangkok seamlessly blends modern elegance with timeless Thai charm. More than just a hotel, it’s a culinary and cultural landmark waiting to be rediscovered. Learn more: https://brnw.ch/21wRl9f #ProudlyPreferred #DusitThani

We are thrilled to share the results of our U.S. Performance Report, conducted by HVS, a global leader in hospitality consulting and services. The report revealed that Preferred-affiliated hotels not only outperformed competitors but also benefited from significant cost savings—highlighting the strength of our industry-leading model. “We are seeing an increasing number of owners opting for the independent model, and the HVS report demonstrates that Preferred Hotels & Resorts is the highest performing relationship in the industry,” said Michelle Woodley, President for the brand. Analyzing the performance of 92 Preferred-affiliated hotels across North America from 2021 to 2023, this study categorizes these hotels into three distinct groups: primary markets, secondary and tertiary markets, and resort markets. The report highlights the extent to which independent hotels thrive in the areas of Revenue Per Available Room growth and Average Daily Rate, while benefiting from significant cost savings, when affiliating with Preferred Hotels & Resorts. Read the full report: https://brnw.ch/21wRhqc #ProudlyPreferred

Today on #InternationalWomensDay, we celebrate our member hotels that are driving meaningful change and committed to this year's theme to #AccelerateAction —empowering women, uplifting communities, and shaping a more inclusive future.? Read this article to discover remarkable stories of impact from our member hotels around the world. #ProudlyPreferred #IWD2025?

Al Habtoor Palace Budapest made its grand debut last month as the first European property of the renowned Emirati hospitality brand. The ultra-luxury hotel has officially joined our prestigious Legend Collection, following in the footsteps of its sister property, Al Habtoor Dubai, that joined the collection in late 2024. Set in the heart of Erzsébet Tér, one of Budapest’s most prestigious historic squares, Al Habtoor Palace Budapest offers 234 elegantly appointed rooms, including 52 luxurious suites. Its design beautifully blends European grandeur with Arabian opulence, providing guests with a truly refined experience. The Legend Collection is renowned for its global sophistication and cultural refinement, offering unforgettable experiences and elevating extraordinary properties worldwide. This prestigious addition to the Legend Collection reflects Al Habtoor Palace Budapest’s unwavering commitment to excellence, positioning it as a premier destination for discerning travelers. To learn more about Al Habtoor Palace Budapest and our Legend Collection, visit www.PreferredHotels.com. Pictured at the opening: Saurabh Rai, Khalaf Ahmad Al Habtoor, Brenda Collin, and Mohammed Al Habtoor, coming together for the debut of this extraordinary hotel. #ProudlyPreferred #LegendCollection

At Preferred Hotels & Resorts, we believe that true hospitality excellence is built on strong partnerships. That’s why we’re proud to collaborate with our Alliance Partners—a dynamic network of leading brands that help elevate the guest experience across our 600+ independent luxury hotels and resorts worldwide. A special shoutout to our regional and global partners who make this journey so rewarding: American Express Clean the World Champagne Laurent-Perrier Oracle Hospitality The Hotels Network GWS USA TODAY OpenKey Selfbook Worldline & More Explore our full list of Alliance Partners: https://brnw.ch/21wR6gm Thank you for your continued collaboration in elevating hospitality and creating unforgettable luxury experiences for our guests. #ProudlyPreferred

It is with great pride that we honor Rick Stiffler, our Senior Vice President of Global Sales, for his recognition in Attitude 101 2025. This special edition celebrates 101 trailblazers from the global LGBTQ+ community, highlighting individuals who have made impactful contributions in game-changing ways across 10 categories, including the Travel category that Rick was recognized in. This year, Rick celebrates an incredible 25 years at the company. Over the course of his career, he has marked many milestones, including his instrumental role in launching our Preferred Pride program in 2011. This initiative has played a crucial role in advancing equality by offering travel accommodation that welcomes the LGBTQ+ community. Hotels must adhere to updated standards by creating inclusive workplaces, providing LGBTQ+ diversity training, and supporting local or global LGBTQ+ causes through donations or partnerships. View the full list here: https://brnw.ch/21wR1H2 Please join us in congratulating Rick on this remarkable achievement! #ProudlyPreferred #Leadership

Preferred Hotels & Resorts proudly welcomes 10 exceptional new member hotels to our global portfolio. From a restored mansion set in the heart of Santiago’s historic center to an Austrian alpine retreat, each property offers travelers a distinctive, independent hospitality experience rooted in its destination’s culture and charm. New Members: Gamboa Rainforest Reserve (Gamboa, Panama) – Lifestyle Collection Hotel Magnolia (Santiago, Chile) – L.V.X. Collection Aurika Udaipur – Luxury by Lemon Tree Hotels (Udaipur, India) – Lifestyle Collection Hotel Kitzhof – Mountain Design Resort (Kitzbühel, Austria) – L.V.X. Collection César Lanzarote (La Asomada, Lanzarote, Spain) – L.V.X. Collection Appenzeller Huus – Huus Loewen (Gonten, Switzerland) – Lifestyle Collection Aurika Mumbai International Airport (Mumbai, India) – Lifestyle Collection Das Achental (Grassau, Germany) – L.V.X. Collection Hotel Las Islas (Cartagena, Colombia) – L.V.X. Collection L’Ermitage Beverly Hills (Beverly Hills, California) – Legend Collection Several of our newest member hotels participate in I Prefer Hotel Rewards, a program recognized by over 5 million travelers worldwide. Members can earn points redeemable for Reward Certificates, achieve Titanium status, and access exclusive benefits at more than 600 independent hotels and resorts. For a limited time, travelers can earn 2,500 bonus points on eligible stays at these remarkable hotels. For additional details and terms and conditions, visit https://brnw.ch/21wQUYY. #ProudlyPreferred

We are pleased to celebrate the continued growth of Preferred Hotels & Resorts in the Central Europe region. Our portfolio now extends to over 28 member hotels across our diverse collections in Germany, Switzerland, and Austria, including six in the prestigious Legend Collection. From the Swiss Alps to the breathtaking Bavarian Alps, these new members invite guests to experience nature’s beauty through bespoke activities, exceptional cuisine, and authentic local experiences across a range of stunning destinations. New Members: Das Edelweiss Salzburg Mountain Resort | Grossarl, Austria Hotel Chateau Gütsch | Lucerne, Switzerland Appenzeller Huus – Huus L?wen | Gonten, Switzerland Das Achental | Grassau, Germany Hotel Kitzhof – Mountain Design Resort | Kitzbühel, Austria The Lodge | Verbier, Switzerland We continue to strengthen our presence in this region, following the appointment of Juergen Hoch as Regional Director, Central & Eastern Europe, in late 2023, and the promotion of Raimund Notz to Account Director, Central & Eastern Europe. With our biggest year of growth post-pandemic, we reinforce our commitment to leading independent hospitality while fostering partnerships with member hotels that are at the forefront of luxury and innovation. #ProudlyPreferred #CentralEurope