PREDICTION CREATION

Generative AI’s impact on advertising is already massive—and it’s only just beginning. Whether as a co-strategist or co-creator, AI is enhancing creativity, streamlining processes, and unlocking new storytelling possibilities. By pushing boundaries, it enables truly personalized, resonant campaigns that connect with audiences in ways we’ve never seen before. #AI #GenerativeAI #Advertising #MarketingInnovation #Creativity #FutureOfMarketing

Silicon Valley venture firm Andreessen Horowitz led the round as Raspberry AI looks to expand its customer base and accelerate product development. Read more https://lnkd.in/gdbu-w8a

The Walt Disney Company has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities. https://adweek.it/3DYh1am

The next big thing in AI is agents that can perform complex tasks on a user’s behalf, and companies from Amazon to AI player Perplexity believe they could reshape the way consumers find and buy products online. Read more https://lnkd.in/eEvyXeu8

In 2025, Al will evolve from a backend tool to drive marketing innovation directly. We can expect the emergence of agent Al 2.0, a new breed of agent Al that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players, stealing some of the Al spotlight from companies like OpenAl and Google. Read more about the key Al trends to watch out for in 2025 from ADWEEK’s Trishla Ostwal - https://adweek.it/3DIBj7P

Welcome to CES 2025, where AI is no longer a vision of the future but a reality reshaping health, wellness, and luxury tech today! From Panasonic's AI-powered wellness coach?Umi, to Withings’ groundbreaking?Omnia?smart mirror, and Ultrahuman’s luxury smart rings, AI is taking center stage in personalizing and enhancing our everyday lives. Here’s a glimpse of three standout innovations from Day 1: 1???Panasonic’s Umi: An AI-driven assistant helping families set and achieve goals like better health and stronger connections. 2???Withings Omnia: A full-length body-scanning smart mirror concept providing professional-grade wellness insights at home. 3???Ultrahuman Rare: luxury smart rings with advanced health tracking—because wellness can be simultaneously elevated and high-tech. AI is evolving fast—2024 saw it walk, but in 2025, it runs. What has caught your eye during Day 1 of CES 2025? Drop your thoughts in the comments, and stay tuned for more updates on the future of AI. https://lnkd.in/esjXg-a3 #CES2025 #CES #AI #HealthTech #WearableTech #SmartWellness #LuxuryTech #TechTrends #FutureOfAI #WellnessTech

According to a recent Deloitte study, Hollywood’s leading film and TV studios remain cautious about embracing generative AI. For 2025, less than 3% of production budgets are allocated to these tools. But why the hesitation? Let's break it down. https://lnkd.in/eWbMvn2B #GenerativeAI #AwardsSeason #EntertainmentIndustry #AIInFilm #HollywoodTech

As we step into 2025, let’s look back at the biggest generative AI breakthroughs that defined 2024. From transforming marketing strategies to revolutionizing branding, here’s how this game-changing tech reshaped the industry in just 12 months… 1.) INVESTMENTS IN GENAI SKYROCKETED ?? 2024 was a booming year for AI funding, with over $56 billion raised by generative AI startups from VCs. This massive influx of capital is shaping the tools and technologies that will revolutionize content creation, campaign personalization, and beyond. With such heavy investment, expect a surge of new AI tools that are more accessible, innovative, and tailored to your needs. 2.) GENAI VIDEO CAPABILITIES GO HOLLYWOOD ?? Generative AI made its cinematic debut in 2024 with OpenAI’s SORA and Google’s VEO 2. These Hollywood-grade AI projects showcased the incredible potential for hyper-realistic visuals and AI-generated storytelling. AI-powered video tools will make it easier (and cheaper) to create stunning video campaigns. 3.) LEAPS MADE ON VOICE AI ??? Voice AI took center stage in 2024, paving the way for more advanced customer care solutions and personalized brand experiences. From smarter support bots to sales calls with AI-driven insights, the impact is undeniable. Voice AI offers new ways to connect with customers—whether through virtual assistants, interactive ads, or scalable, human-like communication. 4.) CHATGPT o1 RELEASED ?? OpenAI’s launch of ChatGPT o1 pushed conversational AI to new heights in 2024. With advanced reasoning, analysis, and near-human thinking, this version redefined what AI can do for marketers. In 2025, don’t think of ChatGPT as just another tool — think of it as your co-strategist. From ideation to trend analysis, it helps marketers create smarter, faster campaigns. 5.) INSTAGRAM TEASED PROMPT-BASED AI TOOLS ?? Instagram revealed plans for prompt-based AI editing tools, signaling a future where content creation is faster and more accessible than ever. AI could soon help users craft dynamic reels, carousels, and stories with minimal effort. 6.) COCA-COLA'S AI HOLIDAY CAMPAIGN WENT FLAT ?? In December, Coca-Cola stirred up controversy by reimagining their 1995 holiday campaign using generative AI. While some praised the innovation, others criticized the execution, sparking debates about authenticity and the limits of AI in branding. GenAI offers exciting opportunities to refresh legacy campaigns, but striking the right balance between nostalgia and innovation is critical. Are you ready to integrate AI into your 2025 marketing strategy? Share your thoughts below! #AI #ArtificialIntelligence #GenerativeAI #AIForMarketers #AIInnovation #InstagramAI #ContentCreation #SocialMediaMarketing #BrandingWithAI #MarketingDebates #ChatGPT #AIForMarketers #AIInnovation #VoiceAI #CustomerCareTech #AIForBrands #MarketingInnovation #AIinVideo #AIAdvertising #HollywoodTech #AIInMarketing #GenerativeAI #FutureOfAdvertising #PredictionCreation?