Predactiv leverages advanced data science and AI to predict what your customers are likely to purchase next—key insights that can inform activations across the entire digital ecosystem. Superior results, no hassle. #DataScience #AI #DataDriven
关于我们
Predactiv is a data and technology company specializing in transforming data assets through a proprietary AI-driven platform. The Predactiv Data Platform features real-time consumer insights, analytics, audience creation, and activation. The core of Predactiv’s platform is its proprietary real-time global digital behavioral dataset. Predactiv collects and analyzes vast amounts of online data to help businesses understand consumer intent and optimize marketing strategies. The Predactiv Data Platform emerged from the success of ShareThis, a leading data and programmatic advertising provider, recognized for pioneering the use of AI in audience and insight creation. ShareThis is now a Predactiv Company. Predactiv, and ShareThis, a Predactiv Company, are based in Palo Alto, CA.
- 网站
-
www.predactiv.com
Predactiv的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 51-200 人
- 总部
- Palo Alto，CA
- 类型
- 私人持股
- 创立
- 2024
- 领域
- ai、technology、embeddings、natural language processing、insights、analytics、precision targeting、measurement、predictive analytics、predictive modeling、consumer intent和data
地点
-
主要
获取路线
3000 El Camino Real 5
Building 4, Suite 200
US，CA，Palo Alto，94306
Predactiv员工
动态
-
In this interview with MarTech Edge, our CEO Dana Hayes, Jr. introduces The Predactiv Data Platform and its ability to combine and refine any data sources, delivering a profound impact on business results. Read the full interview below.
How do you drive MarTech innovation with data and AI? ?? We had an insightful conversation with Dana Hayes Jr. from Predactiv, where we discussed the future of AdTech and MarTech. ?? Key takeaways: 1?? Seamless data integration across platforms, powered by AI.? 2?? Balancing data transparency with client privacy and regulatory compliance. 3?? The benefits of operating within an open ecosystem vs. walled gardens. 4?? The power of combining first and third party data. 5?? Challenges and opportunities in the current MarTech and AdTech landscape. 6?? The importance of contextual audiences, and cookie-less targeting. Dana's extensive experience at Acxiom and Predactiv provides valuable insights into the evolving world of data-driven marketing. Learn how Predactiv is shaping the future of MarTech with its AI-driven data platform. https://lnkd.in/dnvyiQBi #MarTech #AdTech #DataIntegration #AI #Privacy #DataAnalytics #Predactiv #DigitalMarketing #MarketingTechnology #DataDrivenMarketing #ContextualAdvertising #TechInnovation
-
-
Our VP of Sales, Alex Walsh, will be taking the stage at the first-ever AdVision NY event on April 3rd, hosted by Sphere Digital Recruitment Group. She will be sharing key insights on Retail Media & Curation alongside industry leaders from TripleLift, Jellyfish, Assembly Global, OpenX, and more. Check out the details below!
NYC, get ready! ?? We're super excited to announce our first-ever New York event, AdVision New York 2025: Retail Media and Curation Insights, on Thursday, April 3rd. We are bringing together leading voices from across the advertising technology landscape for engaging panel discussions and networking opportunities. Our Speakers: Briana Cifelli | Senior Director, Retail Media, Jellyfish Michael Guzewicz | Vice President, Strategic Partnerships, OpenX Nicole Kuebler | VP, Sales Strategy, Division-D Wayne Blodwell | Global SVP Programmatic, Assembly Global Amy Williams | Founder & CEO, Good-Loop Alex Walsh | VP of Sales, ShareThis Joe Root | Co-Founder & CEO, Permutive Edward Halsor | Vice President, The Media Image Kenzie O. | Senior Product Manager, Skai This is a great chance to connect, learn, and shape the future of our industry. ? 9AM: Networking & Refreshments 10AM: Panels 12PM: Close ? Spaces are limited, so secure your spot today! Ed Steer Daniel Bolter
此处无法显示此内容
在领英 APP 中访问此内容等
-
Predactiv and Circana have teamed up to bring you the next generation of In-Market Audience Segments. This groundbreaking partnership combines real-time consumer intent data with powerful purchase-based insights—unlocking unparalleled precision, smarter targeting, and better marketing outcomes. Now more than ever, marketers and advertisers can reach high-value, in-market consumers who are ready to purchase. We are bringing campaign performance to a new level. Read the full announcement: https://hubs.la/Q038p-BL0
-
-
We are proud to announce a new, exclusive partnership with Affinity Solutions, the leader in consumer purchase insights. Predactiv’s AI-powered technology and intent data, combined with Affinity Solutions’ purchase data, results in a true competitive advantage. One transformative partnership. Unlimited growth potential. Read the full announcement: https://hubs.la/Q038fnDg0
-
-
The Predactiv promise: No more data silos. No more infrastructure headaches. No more audience blind spots. Just a smarter and faster way to connect, transform, and activate your data—enabling superior marketing performance. That is the power of The Predactiv Data Platform. Level up at RampUp! Join us in suite Foothill F to experience a demo of The Predactiv Data Platform. Schedule a meeting: https://hubs.la/Q037mV310
-
-
The Predactiv Data Platform leverages advanced AI and cutting-edge technology to extract maximum value from large, global datasets. We do all the heavy lifting, so you don’t have to. Level up at RampUp! Meet with us in suite Foothill F to learn how we can turn your data into a strategic advantage. Schedule a meeting: https://hubs.la/Q036Dd3-0
-
-
Ready to RampUP? Predactiv is a proud sponsor of RampUp 2025! Come learn how The Predactiv Data Platform combines unique privacy-first, behavioral data and AI-powered technology to elevate your data-driven strategies. Level up at RampUp! Join us in Foothill F to experience a demo of The Predactiv Data Platform. Schedule a meeting: https://hubs.ly/Q036wvR40
-
-
Super Bowl LIX is just around the corner! ?? Connect with highly-engaged football fans ahead of the big game. Our Super Bowl LIX Insights Report highlights key behavioral trends to help you personalize your targeting strategy and drive stronger campaign performance. Explore the full report below (click full screen to download) or schedule a meeting with us here: https://hubs.la/Q033Sygf0
-
Happy Holidays from all of us at Predactiv! As we celebrate this season of joy and gratitude, we want to thank our incredible clients, partners, and team for making 2024 an unforgettable year. Here's to innovation, collaboration, and success in the year ahead! Wishing you warmth, happiness, and prosperity this holiday season.
-