Hispanics in the U.S. have a buying power of over $1.9T, making them one of the most influential consumer groups. Yet, according to a 2021 study, 70% of Hispanics feel that most advertising doesn't understand their culture or background. The key to effectively engaging Hispanic audiences is embedding cultural competency at every step – whether it’s video content, influencer campaigns, or community engagement. That’s what informs the work of Precision’s Spanish Language and Hispanic Cultures Practice. As Hispanic Heritage Month comes to a close, scroll through below to learn more about how our practice is helping clients authentically engage with Hispanic audiences.
Precision
公共关系和沟通服务
Washington，District of Columbia 9,126 位关注者
Don't just break through. Break new ground.
关于我们
Precision is an integrated strategy and marketing agency. Powered by data, we bring world-class experts in each of our service areas to conceive, develop, and run campaigns that help our clients seize opportunities and solve their biggest challenges. Whether it is elevating a brand, shaping a narrative, defining a reputation, navigating a crisis, or persuading and mobilizing an audience, we don’t just break through. We break new ground. Precision’s origin story is in the intense spotlight of national political campaigns, where our founders learned that relentless innovation and the expert use of data are the difference between winning and losing. That tireless, nimble and strategic approach has always been our North Star. Our industry-celebrated talent brings diverse perspectives and deep subject matter expertise. With a unique blend of talent from across both public and private sectors, from creative directors to data and targeting experts to digital marketers, campaign managers and crisis leaders, we have the insights and understanding to navigate complex landscapes with strategic clarity, and the experience and drive to produce results. We believe that data and research are the cornerstone of any successful strategy. But we don’t just collect data: we curate and transform it into actionable intelligence, custom-built strategies, and inspired creative campaigns that break through. From Fortune 500s to sports and entertainment, grassroots campaigns and leading advocacy organizations, we’ve helped nearly every kind of organization deepen their impact, improve their standing, and grow their bottom line. Reach out if we could do the same for you.
- 网站
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https://www.precisionstrategies.com
Precision的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- Washington，District of Columbia
- 类型
- 私人持股
- 创立
- 2013
- 领域
- Strategic Planning、Branding、Communications Strategy、Crisis Management、Digital Strategy、Data, Analytics & Targeting、Assessments、Grassroots Mobilizing、Campaign Management、Coalition Building和Media Training
地点
Precision员工
动态
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We are thrilled to welcome Precision’s first Executive Creative Director, Dhruv Nanda. Dhruv joins Precision after a decade of creative leadership positions. He has led creative teams who dream up and craft campaigns that win hearts and minds alike. Working with brands such as CBRE, Walmart, the Working Forest Initiative, Hyatt, The Farmer’s Dog, The Nature Conservancy, Blue Man Group, UBER, and the Leukemia and Lymphoma Society to bring their stories to life. Dhruv’s creative direction, copywriting, design, and sketch-writing background will expand our holistic creative approach, joining our design and video leadership, Roselyn Igbani and Aaron Cahan. We’re already excited to see what our expanded team will create. Read more about Dhruv’s background and our plans for our creative in PRWeek:? https://lnkd.in/ejfQHNFq
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Latinos currently make up almost 20% of the U.S. population – that’s over 60 million people. Despite their growing influence, many brands and campaigns fall short when it comes to authentically engaging Hispanic audiences. In celebration of Hispanic Heritage Month, our Spanish Language and Cultures Practice is sharing five key considerations to effectively communicate with Hispanic voters and consumers. Swipe through to see more. ?? https://lnkd.in/edvDU8Fp
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Thank you to Provoke Media for recognizing Precision as a 2024 finalist for Global Public Affairs Agency of the Year! We’re honored to be selected from over 450 submissions, from 15+ global markets. That is serious competition, see who made the shortlist: https://lnkd.in/eapEMxjQ
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Kevin, a member of our Communications and Spanish Specialty teams, participated in the White House Communities in Action forum earlier this week focused on Building a Better Puerto Rico. We're honored to work with him and so glad his expertise are being tapped at the highest level!
Thank you to Gretchen Sierra-Zorita, director for Puerto Rico and Territories at the White House Office of Intergovernmental Affairs, for hosting, as well as Luis D. Dávila-Pernas, executive director at the Puerto Rico Federal Affairs Administration, for the opportunity to contribute to the White House Communities in Action: Building a Better Puerto Rico and U.S. Virgin Islands forum. The Biden-Harris administration has provided historic levels of funding and resources towards Puerto Rico's recovery from natural disasters — much of which was held up by the previous administration — as well as unbridled support for the Puerto Rico Status Act, which is unprecedented in calling for a binding plebiscite among non-territorial status options. It was an honor to meet and interact with bright minds dedicated to Puerto Rico's recovery, including U.S. Department of Transportation secretary Pete Buttigieg, FEMA director Deanne Criswell, U.S. Department of Commerce deputy secretary Don Graves, secretary of the Department of Transportation and Public Works of Puerto Rico Eileen Velez-Vega, PE, executive director of the Puerto Rico Central Office for Recovery, Reconstruction and Resiliency (COR3) Manuel A.J. Laboy, PE, MBA, Universidad de Puerto Rico President Luis Ferrao, Puerto Rico state representatives Eddie Charbonier (San Juan-1) and Che Perez (At-Large), and Luis Eduardo Pizarro-Otero, Esq. LL.M., President of the Board of Directors of the Camara de Comercio de Puerto Rico. Espero que el progreso que ha logrado la administración Biden-Harris, tanto en los fondos de recuperación como en propuestas políticas para puerto rico, sea el comienzo de mejores cosas por venir para nuestra isla. As someone who grew up obsessing over the many iterations of the White House Task Force on Puerto Rico, it was special to have been a part of these conversations -- especially as one of the youngest people in the room!
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This summer, we welcomed eight interns to our team in our communications, digital, data, and mobilization departments. From drafting social content to conducting research and everything in between, our interns got a taste of agency life. Check out some highlights from their time with Precision below! Know someone interested in joining us in the spring? Apply here: https://lnkd.in/eX4Jjx9g
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Grounded in data, promoting free resources, and supporting underserved communities, that’s how you change society for the better. Proud to be a digital partner for Legal Aid’s Do NYC Justice campaign and play a part in sharing healthcare, legal, and economic resources with New Yorkers who need them most. Read more on the campaign goals in PRWeek: https://lnkd.in/e3_n8-km
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Congress is in session for just three weeks before Election Day. From funding the government to making arguments from the floor for each candidate, it’s going to be a packed September. Precision’s congressional experts, Henry Connelly, Mike Spahn, and Matt Williams broke down priority topics in Congress and the Senate to assess what these final weeks of legislative session will mean for the election. Read their insights here: https://lnkd.in/eH6H7siX
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The closer we get to debate night, the more critical the discussion becomes. Take it from Rich Luchette, voters are ready to see Harris’ vision during tomorrow’s debate. Rich covers the latest New York Times presidential poll and why this debate is a critical moment for the Harris campaign on this weekend’s FoxNews. Watch the segment here: https://lnkd.in/eFBCGWDE
I think we'll see a big audience for this debate: Rich Luchette | Fox News Video
foxnews.com
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Precision pioneered the integrated agency approach before integration was a buzzword, but our teams still host annual retreats to deep dive into each of our service areas and learn from one another’s expertise. Our Digital team recently convened in NYC for two days of insightful strategy sessions, connection building, and development. Read our retreat recap via the link below to gain access to our expert’s insights on top digital strategies for 2024. https://lnkd.in/djFrBPvq
Precision Digital Team Retreats to Move Forward
precisionstrategies.com