PRConsultants Group

The keys to a successful radio or satellite media tour was a hot topic organized and led by PRCG Maryland representative, Jeffrey Davis, J. Davis Public Relations, LLC at the Mid-Atlantic MarCom Summit held in Arlington, Virginia's Convene Conference Center and attended by 400-plus PR and marketing pros. ? Mastering Broadcast Media Relations: Navigating Television and Radio covered how television and radio remain powerful platforms for reaching a broad audience and shaping public perception. Two satellite media tour companies explored how to plan, prepare, and execute a broadcast media campaign that maximizes audience reach. They also discussed how to choose and prepare spokespeople for high-stakes interviews and craft compelling sound bites. Thanks to Christine O'Dwyer for covering the session in O'Dwyer's Public Relations News: https://lnkd.in/gmU65zK7 Do you have any satellite tour success stories? Tell us in the comments below. #radiotours #MarComSummit #satellitemediatour #membernews

Another reason we as PR professionals should be involved in brand strategizing and storytelling: These are crucial to successfully navigating crisis situations for our clients. https://lnkd.in/gRY2KcaJ #brandstrategy #brandstorytelling #wednesdaywisdom #prconsultants #pragency #prfirm #prtips #pradvice #crisiscommunications

Is there room for everyone who wants to be a social media influencer? Regardless, brands are spending tons of money working with them as more people rack up daily hours on social media. https://lnkd.in/eTVgBQjP #socialmediainfluencer #socialmedia #publicrelations #prconsultants #socialmediamarketing

Jeffrey Davis, founder, J. Davis Public Relations, LLC and PRCG's Maryland representative is speaking next week at the Mid-Atlantic Marketing Summit in Arlington, VA. The hot topic he's speaking on, Mastering Broadcast Media Relations: Navigating Television & Radio, is a must attend. See below for details. #PRCG #PRexpertise #thoughtleadership

On September 11, the organization 9/11 Day, a National Day of Service, hosted 21 meal packs across the country where more than 30,000 corporate sponsors packed almost nine million meals for local food banks. PRConsultants Group members from Cincinnati, Columbus, Houston, Los Angeles, Minneapolis, Phoenix, St. Louis and Tampa managed eight of these 21 events, serving as the main organizer of their event -- managing a large support staff, planning opening ceremonies, handling media and VIP relations and more. Read more about this multi-market media activation here: https://lnkd.in/ezJfZ-tB #PRCG #nationaldayofservice #eventmanagement #mediacoverage

Media monitoring is a valuable tool for gathering real-time insights to better understand an audience and make sure event invitations help achieve the intended goals. Connect with the PRCG member in your market to learn how our network of senior communications and marketing professionals can help amplify the impact for your event and help your organization deliver measureable results. https://lnkd.in/eYZ4sa4y #prconsultant #mediamonitoring #eventpr #pr101m #prtips

Representing Columbus, Ohio, PRCG member, MurphyEpson celebrated their 35th anniversary in style with friends, family, clients and colleagues. The evening marked more than three decades of excellence in public relations and community engagement. Founded in 1989 by Kathleen Murphy and owned by Marie Silver Keister, APR, AICP since 2013, the firm has fostered lasting relationships leading to safer streets, cleaner water, and a more informed public on popular and controversial issues alike. Their journey, defined by a steadfast commitment to curiosity, creativity and kindness, has been driven by their dedicated team. ? Clients and partners joined the celebration to show their support. Current and former clients include the CK Construction Group, Central Ohio Transit Authority, Ohio Department of Transportation, Kokosing, Inc., National Church Residences, the cities of Columbus and Hilliard, AECOM, American StructurePoint, Burgess & Niple, D&D PolicyWorks, Kimley-Horn, Jacobs, Mannik & Smith, MKSK, Stone Environmental, Toole Design Group, TranSystems, Wallick and many more. ? Cheers to 35 years of excellence, MurphyEpson, and to many more successes ahead! #PRCG #PR #nationalstrength #membernews #independentPRfirm

If you are a marketer or PR pro, it's likely your attention has turned to the holidays. And you can't ignore the influence of online influencers! Leveraging the power of influencers has become a crucial strategy for PR practitioners to incorporate into their clients' successful marketing campaigns. As the holidays approach, this research on the power creators and influencers will have on consumers making holiday purchase decisions cannot be overlooked as you plan your campaigns. #influencermarketing #contentcreator #prtips #prconsultant #wednesdaywisdom #powerofinfluencers #socialmediamarketing #publicrelations https://lnkd.in/gXBi7h4g

Good storytelling wins customer hearts. Here are some great tips from Nahla Davies for cutting through the noise and developing engaging content: 1?? Leverage Data-Driven Storytelling: Combine data with compelling narratives to build trust and emotional connections. Brands like OkCupid use this to become thought leaders by sharing data-backed stories. 2?? Create Viral Content: Tap into universal emotions to make your content shareable and impactful. The "ALS Ice Bucket Challenge" is a prime example of how emotional appeal can drive widespread engagement. 3?? Partner with Micro-Influencers: Micro-influencers have closer connections with their followers, fostering trust and higher engagement. Their authentic recommendations can significantly boost conversion rates. 4?? Focus on Hyper-Personalization: Tailor content to individual preferences to create meaningful interactions. Personalization not only enhances customer loyalty but also reduces acquisition and retention costs. 5?? Integrate AI in PR: Use AI to automate tasks, monitor media, and enhance data privacy. This allows for quicker, more accurate responses and tailored AI applications. 6?? Embrace Guerrilla Marketing: Leverage creativity and surprise to create buzz with low-cost, high-impact campaigns. Unconventional tactics like flash mobs or street art can capture attention and generate organic sharing. 7?? Use Unexpected Media Channels: Surprise your audience by delivering content through unconventional platforms, like augmented reality or pop-up installations. This approach fosters deeper connections and enhances brand recall. Innovation and adaptability are key. Stand out by blending creativity with data, and always be ready to learn and evolve. The future of PR is about building authentic relationships in new, unexpected ways. You can read the full article here on Agility PR Solutions, https://lnkd.in/ehkzFDrB From California to Connecticut, PRConsultants Group has a network of senior-level professionals ready to help get your target audience's attention. What can we do to help you get your message out? Tell us in the comments. #PRCG #storytelling #PRstrategy #contentstrategy

“Gym sessions for your brain.” That’s how our PRCG member from Omaha, Monique Farmer, APR and Award Winning Author, Avant Solutions, describes the importance of online courses and webinars for PR pros looking to stay ahead of the curve. In her article, Navigating the Top 5 Concerns in Modern PR: Strategies for Success, she deftly tackles how to survive and thrive. The top 5: 1.???Riding the Tech Wave 2.???Mastering the Art of Crisis Management 3.???Nurturing Media Relationships in a Low-Trust World 4.???Keeping AI in Check 5.???Staying Sharp in a Changing World You can read the full article here: https://lnkd.in/gxTENQcp PR professionals, what are your top concerns keeping you up at night? Tell us in the comments. #PR #thoughtleadership #PRCG #nationalstrength