?? Looking for some “light reading” over the weekend (or holiday break)? Our 2024 State of Product Management & Marketing Report is packed with insights on top earners, AI adoption, and trends to watch. Perfect for those who like a little extra with their weekend coffee ???? Download now and get cozy with the future of product management! ?? Get the report here: https://loom.ly/4Rc729E #WeekendReading #ProductManagement #IndustryReport
Pragmatic Institute
职业培训和指导
Phoenix，AZ 45,049 位关注者
Expert-led product management and product marketing training that you can apply right away.
关于我们
Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”
- 网站
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https://www.pragmaticinstitute.com
Pragmatic Institute的外部链接
- 所属行业
- 职业培训和指导
- 规模
- 51-200 人
- 总部
- Phoenix，AZ
- 类型
- 私人持股
- 创立
- 1993
- 领域
- product management、product marketing和data science
地点
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主要
获取路线
US，AZ，Phoenix，85050
Pragmatic Institute员工
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Bill Okun
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Steve Gaylor
Instructor, Pragmatic Management at Pragmatic Institute (Pragmatic Marketing + TDI)
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Cindy Cruzado
Executive leader in Product Management and Product Marketing, certified instructor at Pragmatic Institute, masters swim coach and Aquabike/Triathlete
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Will Scott
B2B Product Management and Marketing Executive & Educator
动态
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Congrats on your AI Product Expert certification, Robert! That is fantastic ??
I’m happy to share that I’ve obtained a new certification: Pragmatic Certified AI Product Expert from Pragmatic Institute!
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?? Cyberweek Savings on Pragmatic Institute's Foundations Course! ?? Kick-start your product management journey with 15% off our Foundations course using code CYBER15! This is your chance to master the essentials of a market-driven approach—identifying market problems, building alignment, and setting a strong strategy from day one. Ready to lead with confidence and impact? Foundations is the first step to transforming your career and empowering your team with industry-proven methods. Don’t miss this exclusive offer to elevate your product game: https://loom.ly/xMZUCJY #Cyberweek #ProductManagement #ProfessionalDevelopment
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Ready to stay ahead in product management? Join us on Dec 4 at 1 PM ET for exclusive insights from the 2024 State of Product Management & Marketing Report! Discover how top leaders are adapting with AI, navigating hybrid work, and setting benchmarks in compensation and strategy. Don’t miss this chance to level up for 2025! Register now ?? https://loom.ly/ECvRVF0 #ProductManagement #2024Trends #Webinar
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?? Product Manager / Leader? ?? The 2024 "State of Product Management & Marketing Report" by Pragmatic Institute is out and is a goldmine of insights around Product Strategy and Pricing. My takeaways: ?? AI and Pricing Power: Companies integrating AI into their products report higher YOY revenue growth. ?? Revenue-Centric Metrics: 69% of product teams measure Success by Product Revenue AND balance this with Customer Satisfaction (51%). Sustainable Growth is a big consideration in Pricing and Packaging. ?? Post-Pandemic Adaptation: 43% struggling to identify new customer needs. 39% feeling the heat from digital competition >>> Agile Pricing Models are no longer optional <<< ?? AI-Driven Optimisation: AI is powering smarter pricing, feature optimisation (35%), and competitive insights (40%). We at Pricing Is a Thing see how these insights directly impact pricing and monetisation strategies. If you want someone to nerd ?? out over product strategy with, drop me a ?? ?? Check out the report in the comments. #ProductManagement #PricingStrategy #AI #Leadership #PricingIsAThing
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?? The 2024 State of Product Management & Marketing Report is HERE! Imagine being part of the 66% of top product pros using AI to stay ahead. Now, ask yourself: are you ready to join them? This exclusive report highlights the transformative trends, skills, and tools redefining product success in today’s landscape. Get insights from top industry leaders on how to integrate these strategies into your organization and empower your teams to drive growth, innovation, and market leadership. Don’t just keep up—get ahead. Download Your Copy Now: https://loom.ly/4Rc729E #FutureOfProduct #ProductInnovation #IndustryReport
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What’s the real cost of not being market-driven? From the hidden expense of failed products to the lasting impact of a damaged reputation, the price is steep. But it doesn’t have to be that way. With Pragmatic, your team can shift to a market-driven approach that drives results. https://loom.ly/svkBrFw
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Congratulations on your Product Master certification to one of our most active and helpful Product Leaders in the Pragmatic community, @Jean-Sebastien Tasse ?? Jean-Sebastien exemplifies what it means to thrive in a knowledge-sharing society—always giving as much as he receives, enriching everyone around him. Thank you for being such an incredible community member. We’re excited to continue learning from your insights and the support you provide to our community!
Product leader | I lead and coach successful product management teams that deliver great products
[French follows.] I've just completed an exciting journey I started years ago to train myself and learn best practices in product management from leading organizations in the world, such as Pragmatic Institute. It's been a very fulfilling journey, as I have become a product leader along the way, had the opportunity to share my product management expertise with thousands of people either in the Pragmatic Alumni Community or through webinars, as well as coach and mentor many product managers in my day job. And that journey isn't finished, as learning is a lifetime adventure. ?? I’m happy to share that I’ve obtained a new certification, Pragmatic Certified Product Master from Pragmatic Institute, their highest product management/marketing certification level (PMC VIII)! -------- Je viens tout juste de terminer un voyage passionnant que j'ai débuté il y a plusieurs années, afin de me former et d'apprendre les meilleures pratiques en gestion de produit d'organisations renommées dans le domaine, comme Pragmatic Institute. Ca a été un voyage passionnant, puisque je suis devenu un leader produit pendant ce cheminement, j'ai eu l'opportunité de partager mon expertise en gestion de produit avec des milliers de personnes dans la Pragmatic Alumni Community ou à travers des webinaires, en plus de coacher/mentorer de nombreux gestionnaires de produit dans mon emploi quotidien. Et ce voyage n'est pas terminé, car l'apprentissage est l'aventure d'une vie. Je suis heureux d'annoncer que j'ai obtenu une nouvelle certification, Pragmatic Certified Product Master de Pragmatic Institute, leur certification la plus élevée en gestion de produit / gestion de marketing de produit (PMC VIII)!
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Big News! Our highly rated Build Course is now available On-Demand! Take control of your product development journey with flexible, anytime access to insights that elevate your skills and drive results. https://loom.ly/Yz6zi7A What You’ll Learn: ? Build High-Impact Teams: Strengthen your team with trust and market knowledge. ?? Prioritize with Precision: Use data to target features that truly matter. ?? Keep Stakeholders in Sync: Get the tools to align, inform, and engage. ?? Adapt Like a Pro: Manage changes confidently with a market-driven approach. This course is crafted for Product Managers, UX Designers, Developers, Engineers, and R&D pros looking to create market-winning products. ?? Ready to level up? Enroll today and start building products that make a difference. Please Note: Completion of our Foundations course is a prerequisite for Build and is also available on-demand. #BuildSuccess #ProductDevelopment #OnDemandCourse #LevelUp
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Pricing expert Mark Stiving, Ph.D. knows that market segmentation goes beyond setting the right price—it's about deeply understanding value and aligning payment with the problems your product solves. Take Uber: they started by targeting city commuters seeking affordable rides, then expanded that expertise to food delivery and package services. The takeaway? Define one segment that gains significant value from your product, and build for them first. ?? Listen to Mark’s insights here: https://loom.ly/Qi38W4E