Practice Freedom U

A lesson I wished I learned earlier in my career… “Surround yourself with people who support your new story, not the old one.“ Their fears and limitations will keep you stuck and frustrated. I’m reminded of this every time I attend a powerful mastermind with amazing people who support my dreams. Thank you Giovanni Marsico for an amazing experience! #archangelsummit #destinyfest

If you’re reading this, chances are you’re feeling the pressure of competing in today’s saturated healthcare market. (Trust me, I’ve been there). The world of private practice is more crowded than ever, and if you’re not actively working to build a brand that stands out, you risk blending in with the noise. Branding your practice can help. Branding isn’t just a logo or a catchy slogan. It’s the emotional and psychological connection that people make with your practice. It’s how your patients feel when they think about your services, your team, and their overall experience. When done right, a strong brand can turn potential patients into loyal advocates who refer others to your practice. Check out this article I wrote to help you get started on creating your unique brand. https://buff.ly/4eqDMkO

BIG SHOUT OUT ?? I want to introduce our newest superstar coach, Lindsay Keisman, LCPC, SPHR, Executive Coach. Lindsay Keisman owns a mental health group practice with three locations in northern Illinois. As a business coach and organizational leadership consultant, Lindsay excels in helping health and wellness practice owners turn their vision into reality. She has a dynamic personality and an infectious passion to help her clients achieve everything they want from their business?so they, too, can enjoy Practice Freedom! If you're ready to Earn More, Work Less, and live a life of fun, excitement, and purpose, reach out to Lindsay.? https://lnkd.in/ebSZm3my

Last month I hosted our first-ever Fireside Chat, a raw, No BS, straight-talk designed for Private Practice Owners, Entrepreneurs & independent thinkers of the healthcare industry. I came up with this idea after reaching my breaking point of seeing too much crap out there, during a time when practice owners need not only truth but also a real help to survive and thrive. Unfortunately, 99% of the coaches, gurus, and talking heads are just teaching the same old rehashed crap. This is just plain lazy. Because of this, I hosted the Fireside Chat and learned I wasn’t the only one who reached the breaking point. The Fireside Chat was widely attended and we got amazing reviews from the attendees who echoed the feeling that this was exactly what they needed. So because it was a huge hit and a game-changer, we’re doing it again with Jason Wambold, MSPT, and Will Humphreys. Mark your calendars on Wednesday, August 28, 2024 | 12:30-2pm EST Click here to register: https://buff.ly/3X16dOQ See you there!

When I first met my “soon to be” father-in-law, my fiancé told me he was an attorney in Washington, DC who worked with the American Physical Therapy Association. I assumed he worked for a big law firm and one of their clients was APTA. I came to find out, he was the CEO of the APTA! When I was just starting in private practice, Frank suggested I get involved with PPS, the private practice section of the APTA, so that I could meet and network with other business owners. To this day, I have no idea why I didn’t initially take his advice. Maybe I thought I could figure it out on my own. Maybe I thought if I could just get over the hump, it would be smooth sailing (and by the way, there’s ALWAYS a “hump” to get over)? Whatever my reasoning was at the time, I never attended a conference or reached out to any of the contacts Frank tried to set me up with. Ironically, it wasn’t until Frank retired as CEO that I had the epiphany to attend PPS and begin to network and learn from others much smarter than me. Frank passed away in 2023. As I reflect on my initial years as an owner, I wish I wasn't so cynical about people wanting to help me. I wish my ego had a softer side. I wish my drive to “do it on my own” didn't prevent me from accepting help from other people. It would have saved me years of stagnant growth, frustration, and long hours. Now as a coach for over 11 years, I've had countless conversations with other practice owners who struggle with the same things I did. They struggle to ask for help. Their ego gets in the way of making rational decisions. Like me, they strongly desire to do it on their own. From personal experience, this type of thinking will keep you broke and stressed. If you’re ready to build the practice and life you’ve always wanted, swallow your pride, put your ego in check, and reach out for help. It’s never too late. ----------------------------------- The first step is to set up a call with me >> https://buff.ly/42ONsRh Unlike other programs, PFU offers one-on-one coaching to EVERY client to help you create your path and plan to achieve extraordinary success. My father-in-law Frank Mallon, CEO of APTA.

You are only limited by your beliefs. In this case, I’m referring to your belief in what your [cash-based] services are worth. Early in my career, I owned a practice where the highest out-of-pocket service I sold was $85 for a PT session. Over the years I increased my fee but still only made it to $125 per session. Once we started offering running assessments that amount doubled to $250 for an assessment. Why did I choose those numbers? Initially, it was what the insurance company reimbursed me for my services. I made the assumption THEY knew my worth. As a business coach helping other practice owners address the problem of knowing what to charge for their services, I've noticed that so many people choose a number WELL BELOW what they think they're worth. Pricing your services can be tough. I've discovered several factors that negatively affect how owners price their services: 1. Fear of Losing Patients 2. Undervaluing Their Services: 3. Lack of Confidence 4. Fear of Being Perceived as Greedy 5. Emotional Attachment To Patients As healthcare providers, it’s easy to give away your services for MUCH less than what they're worth. It’s easy not to recognize your value. My advice is this... * Charge slightly more than what's comfortable * Allow people to pay you * Allow people to know what it feels like to pay for an amazing service that will transform their lives. * Allow yourself to experience what it’s like when your ideal client says yes to you. Need help creating a better pricing structure so you can make significantly more money, helping people while working fewer hours? Comment CASH below and let's determine what your services are truly worth. You must ALREADY have an existing cash-based practice.

Personal branding is crucial because it shapes how potential clients and employees perceive your practice, setting you apart in a crowded marketplace. A strong personal brand not only attracts quality referrals and top-tier professionals but also builds trust and loyalty, essential for long-term success. So if you aren’t currently leveraging your personal brand to boost your business, you’re already behind and you need to be in on this masterclass. Sign up now and get ready to enhance your team without adding more to your plate: https://buff.ly/44KM0jP ==>Brand to Expand: Using Personal Branding to Boost Referrals and Attract Top Talent Tuesday, May 21st, 2024 at 12:00pm EST?

Ready to deep dive into all of the things for CASH-BASED practices? Check out this interview I did with @MeganMeeseDPT,?on how being vulnerable and honest with yourself can help you become a successful entrepreneur in a cash-based industry. Check the full video >>>>

If you're not playing to win in the recruitment game, where everyone is vying for the best candidates, you've already lost. Join me and special guest Brandon Seigel for this special masterclass and discover the strategies to attract and retain top talent, elevating your practice. Beyond Hiring: Mastering Recruitment, Retention, and Reward in Therapy Practice. Tuesday, April 23rd, 2024 at 12:00 pm EST Secure your spot now! >>>>>> https://buff.ly/3w2W7U0