Practical Ecommerce

"Wallet Passes Are a Mobile Marketing Channel" |?Merchants are finding success with digital cards for loyalty programs, coupons, memberships, more. Armando Roggio looks at an overlooked opportunity for sellers. https://lnkd.in/gxazT3Zz #ecommerce PassKit, Airship, Vibes

"From Porsche to Purpose: A CMO’s Journey" | Kevin Dahlstrom's $211,000 Porsche created more stress than joy and started his reset to minimalism. He shares his journey from a corporate exec to a rock climber w/ Eric Bandholz. https://lnkd.in/gJfcENu7 hashtag #ecommerce

"Perplexity Shopping Tests Ecommerce SMBs" |?Perplexity's new shopping assistant will likely make buying easier for consumers while complicating business for existing sellers. Armando Roggio looks at the pros and cons for SMBs in this must-read piece. https://pec-ly.com/?6u0x #ecommerce #ai

"New Ecommerce Tools: November 21, 2024" | Every week, we publish a selection of new products/services for merchants. This installment includes tools for local search, video, AI shopping assistants, email marketing, reviews, influencers, more. https://pec-ly.com/?6tYf #ecommerce

"Charts: Website Accessibility Trends 2024" | A new report by Crownpeak & London Research identifies the #accessibility plans & challenges of E.U. & U.S. organizations. Analyst Adel Boukarroum unpacks the data in this week's charts. https://pec-ly.com/?6u05 #ecommerce?

"Passkeys Gain Traction with Ecommerce Shoppers" | Passwords are a pain to enter, difficult to remember, and easily stolen. #Passkeys are a method of secure logins w/out a password. Dale Laszig explains the benefits to merchants and more. https://pec-ly.com/?6tYn #ecommerce, FIDO Alliance, RPY Innovations

"Holiday 2024 Marketing Campaigns from Top Brands" | We're keeping an eye on this year's inspirational holiday campaigns. Here are 13 creative examples from The Coca-Cola Company, Burger King, Walmart, the LEGO Group, Sprite, and many more. https://pec-ly.com/?6tY5 #ecommerce

"How to Audit HTML Headings on Any Page" | H1, H2, and H3 headings are among the most important #SEO elements on a page. Here are Ann Smarty's go-to tools to identify, audit, compare, and more. https://pec-ly.com/?6tXw #ecommerce, Screaming Frog, WebCEO

"9 Books to Strengthen Cybersecurity" |?Contributor Jean Gazis handpicked cybersecurity titles covering the psychology of cyber attackers, practical defense strategies, and much more — all authored by security experts worldwide. https://pec-ly.com/?6tWW #ecommerce, Joseph Steinberg, Jessica Barker MBE PhD

"Looming Trade War Is Upending Supply Chains" | U.S.-imposed tariffs and changes in China trade relations force brand managers to rethink sourcing. Armando Roggio cites the actions of one brand group and suggests broader implications on manufacturing. https://pec-ly.com/?6tWt #ecommerce