PPC Adviser

Another client success story! Despite macroeconomic factors, this client has seen 88% YoY Revenue Growth within 60 days of working with PPC Adviser! Here are some of the other KPI callouts since starting with PPC Adviser (Jan 2023 vs March 2023): Ad Spend: -14% Ad Sales: +58% ACoS: -46% Conversion Rate: +45% Click-Through Rate: +58% Total Sales: +66% We are genuinely excited for the growth 2023 will continue to bring to our clients. #Amazonadvertisingagency #ppcadviser #amazonadvertising #2023amazongrowth #clientsuccess #amazon #amazonfba #amazonppc #amazonseller

Amazon’s deal events are not just about boosting sales—they’re a powerful tool for building your brand and reaching new consumers. These events bring in massive traffic, amplify conversion rates, and offer an incredible opportunity to grow your audience. By actively participating, you ensure your brand stays visible and top of mind when consumers are ready to purchase, giving you a competitive edge. Don’t miss out—align your promotional strategy with Amazon’s deal events to maximize your reach and sales! #AmazonFBA #Amazon #AmazonPPC #AmazonAds #Amazonsellers #Ecommerce #MarketingStrategy #SalesGrowth #Promotions #BrandAwareness

Is your Amazon business ready for success in the new year? Having a clear marketing strategy can make or break your growth. With Amazon constantly releasing new marketing features, it’s more important than ever to be testing and learning from them. By aligning your business goals with a complete marketing strategy, you can set your business up for success in 2025 and beyond. #AmazonFBA #Amazon #AmazonPPC #AmazonAds #Amazonsellers #Ecommerce #MarketingStrategy #DigitalMarketing #SalesGrowth

What if changing your main image could double your product sales? Amazon is constantly testing and optimizing their platform—it's time sellers did the same with their products! Whether it's tweaking your images, descriptions, or pricing strategy, relentless testing is the key to success. Pro Tip: Use Amazon's 'Brand Experiments' tool to ensure your new main image produces positive results for your products. #AmazonFBA #Amazon #AmazonPPC #AmazonAds #Ecommerce #DigitalMarketing #SalesGrowth #AmazonSellers

I'm hoping my LinkedIn network can help me answer this question; does the 'Search Query Performance Dashboard' contain data from sponsored products? I've heard quite a bit of contradicting information about Search Query Performance (SQP) metrics within Amazon's Brand Analytics and I'm hoping to get some clarity. The images attached are from Amazon's resource library, stating that 'Search Funnel - Impressions' contain Sponsored Products + Organic search data for the query. The remainder of the metrics do not state that they include Sponsored Products data, however, I find it hard to believe that Amazon would use a separate dataset to calculate the other metrics. To solve this definitively, I'd like to see a source file from Amazon. Solving this with data would require a higher volume of ad impressions, purchases, clicks, etc for 1 ASIN on 1 specific query/customer search term (not a keyword) in comparison to the respective SQP metric for the same timeframe. We all know there are data discrepancies, so multiple cases would be ideal. Please drop your answers in the comments below. Joe Shelerud Steven Pope Destaney Wishon Mina Elias Elizabeth Greene Liran Hirschkorn As agency owners, I'd love to hear your thoughts. #amazon #amazonppc #amazonadvertising #amazonbrandanalytics

We're #hiring a new Graphic Designer / Video Editor in Philippines. Apply today or share this post with your network.

We are often asked what to expect when launching a new product on Amazon. The answer is always “It depends”. There are a significant amount of variables that can influence product launches, here are a few of the most important considerations: Category: Saturated categories have higher CPCs and will require a higher investment? to build organic visibility, while less competitive categories can allow for profitable growth from the start of the launch. Product Listing: Listings with good content, competitive pricing, differentiation, and SEO optimization will build relevancy much faster than listings with generic content and non optimized copy. More relevancy = lower CPCs + increased organic visibility (This can save sellers A LOT of money during product launches) Launch Strategy: There are many ways to launch a product, but we like to break it down to 3 simple methods: Slow profitable growth Requiring the least amount of capital, this method allows sellers to slowly scale their products over a period of time they are comfortable with. We frequently see higher efficiency levels as consumer data is collected and refined. Moderate growth Our recommended launch tactic. This method allows sellers to scale more aggressively for 1-2 months and quickly capture + refine consumer data to be reused in the listing SEO and advertising campaigns. We typically see breakeven profit or minor loss in the first 3-8 weeks as the product builds velocity. Aggressive growth Requiring the highest level of investment, aggressive growth allows sellers to rapidly capture + refine consumer data and quickly build an authority in a category. We often see a loss for the first 1-4 months of the product launch (depending on client goals). This launch strategy also requires a robust marketing strategy, 3P tech tools, and automations to ensure the product listing is maturing at the same pace as velocity. The image below is a 60-day example of a client using the ‘Moderate Growth’ strategy. You will notice that TACoS was much higher in the first few weeks of the product launch, but quickly dropped to efficient levels as organic traffic and total sales began to grow. #amazon #productlaunch #AmazonFBA #AmazonSellers #Ecommerce

We’re #hiring. Know anyone who might be interested?

We’re #hiring. Know anyone who might be interested?