?? We’re Hiring Interns! ?? Looking to kickstart your career in digital marketing? Power Digital is offering an incredible internship opportunity to gain hands-on experience with a dynamic and fast-paced team! ?? As an Influencer Marketing Intern, you’ll gain hands-on experience managing end-to-end influencer campaigns, from building targeted influencer lists to pitching, creative briefs, and reporting. You’ll work across platforms like Instagram, TikTok, and YouTube, contribute to brainstorming sessions, and develop project management skills using Asana. Additionally, you’ll participate in training sessions, conduct industry research, and collaborate with the Power Digital team on cross-channel strategies and a final team project. Love scrolling on TikTok or Instagram? Trend-spotting? This is a great internship for YOU! Apply today and join us in shaping the future of digital marketing??: https://lnkd.in/g69UBqMD
Power Digital Marketing
广告服务
San Diego，CA 168,577 位关注者
We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
关于我们
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
- 网站
-
https://www.powerdigitalmarketing.com
Power Digital Marketing的外部链接
- 所属行业
- 广告服务
- 规模
- 501-1,000 人
- 总部
- San Diego，CA
- 类型
- 私人持股
- 创立
- 2012
- 领域
- Search Engine Optimization (SEO)、Pay Per Click (PPC)、Branding and Creative Services、Social Media、Web Design and Development、Mobile Development and Mobile Marketing、Display Advertising、Content Marketing、Conversion Rate Optimization (CRO)、Public Relations、Brand Strategy、Partnerships、Link Building、Amazon Marketing、B2B、ecommerce、Influencer、PR、Retail Marketing、TikTok、Integrated Marketing和Affiliate
地点
Power Digital Marketing员工
-
Kate Palmer
Digital Marketing and Advertising
-
Anabela Fernandes Perozek
Founder | Chief Marketing Officer | Advisor | Board Member | Accelerating Profitable Revenue Growth
-
Chad Rader, MBA
Group Director @ Power Digital | I elevate brands and accelerate revenue with purposeful insights and next-level measured digital strategic solutions.
-
John Taumoepeau
动态
-
Should TikTok ROAS be your main KPI to optimize for? It depends on your goal. ??: Chief Strategy Officer, Ben Dutter
Chief Strategy Officer at Power Digital. Marketing ROI, incrementality, and strategy for hundreds of brands.
TikTok ROAS has no relationship with customer lifetime value. The chart below is a zoomed in view of our top ~80 TikTok ads in the last year across our Fashion portfolio of clients (our primary TikTok spenders). ? X axis is median LTR by ad ? Y axis is tracked ROAS by ad Let me explain the "median LTR" bit: in nova Intelligence we have a tool called Creative Affinity. It's essentially a clean room between all of our data stored within nova (down to the log level) and TikTok. This means that we're able to track: ? if any customer was tracked by TikTok ? AND eventually made a purchase That purchase is then tagged to the specific ad(s) that the individual saw, and all subsequent lifetime revenue is allocated toward that ad. So, in short: 1) Ben saw an ad on day 1, but didn't click 2) Ben bought a shirt on day 30 ($50) 3) Ben bought another shirt on day 65 ($50) 4) Ben bought some pants on day 180 ($100) If Ben was the median lifetime revenue customer from that ad, then the ad would be reported as having a median lifetime revenue of $200 ($50, 50, 100). All purchases within the filtered time window would be "attributed" back to that ad and accumulate LTR. We're just now digging into this data with our creative team and our partners at TikTok, but, the biggest takeaway for me is a confirmation of my hypothesis: --> There is no correlation between ROAS and LTR In other words, continuing to optimize off of ROAS (even with an extended lookback window like we have within nova Intelligence) isn't helping you bring in high value customers. That doesn't mean it isn't the right strategy in a lot of cases, but, if your focus is on driving the highest value customers possible then it's the wrong KPI to focus on. If you want to plug in your customer + TikTok data into nova reach out to me and I can get you set up before BFCM. #bfcm #tiktok #dtc #roas
-
-
This time of year, every e-commerce brand has one thing in mind: maximizing their brand's reach across sales channels. Power Digital Director of Retail Marketing, Katie Davis spoke on this at Amazon Accelerate 2024 with Camille Rose Chief Digital Officer Arisha Smith, and moderator, Buy with Prime's Matthew A. Reilly. At the event, they unveiled their strategies for tapping into Amazon supply chain solutions and offering Prime shopping benefits to propel their brand’s omnichannel presence, attract new customers, and drive conversions. Watch the full panel here: https://lnkd.in/g_K5_Rww #ecommerce #amazonmarketing #retailmarketing
-
-
VP of Product, John Saunders sat down with Snowflake at Advertising Week to talk about nova and Power Digital's key areas of focus when it comes to data, AI, and more for 2025. #dataintelligence #technology #ai?
Power Digital Marketing is a technology savvy marketing firm that sits at the intersection of marketing, consulting, and data intelligence, and focuses on helping clients achieve growth. In this "Data Cloud Now" interview, John Saunders, VP of Product, talks with DCN anchor Ryan C. Green about how his company's use of data and the AI Data Cloud has helped PDM customers grow 2.6 times faster than the industry average.
-
Our fast company growth has opened doors for team members seeking more opportunities. Embracing change and challenges with that #growthmindset is a core value at Power Digital that we continue to empower year after year. ??: Founder + Chariman, Grayson Lafrenz #leadership #teamculture
-
While running around NY for Advertising Week, we got the opportunity to catch up with Snowflake and Data Cloud Now and talk high level where our team is focused going into 2025 with nova. Since this interview we've been cooking up some amazing new features within Insights AI, powered by the innovation and support from our Snowflake partnership. The advancements they shared around Intelligence at #SnowflakeBUILD have helped drive the way. More to come in the next few weeks... P.S. Enjoy the rare mullet sighting, I do miss it
Power Digital Marketing is a technology savvy marketing firm that sits at the intersection of marketing, consulting, and data intelligence, and focuses on helping clients achieve growth. In this "Data Cloud Now" interview, John Saunders, VP of Product, talks with DCN anchor Ryan C. Green about how his company's use of data and the AI Data Cloud has helped PDM customers grow 2.6 times faster than the industry average.
-
Our team knows that performance reporting goes beyond ROAS. Does yours? Chief Strategy Officer Ben Dutter walks through his approach to helping businesses (and their board) shift away from an arbitrary attribution model to an incrementality measurement framework. Our Data Intelligence team can step in to help you, too: https://lnkd.in/gGmCnA85 #incrementality #data #reporting #digitalmarketing
-
Keeping up with TikTok trends can be tough—so we do it for you, every week. Follow us for this sneak peek, and chat with our TikTok team to see the full report: https://lnkd.in/gGYYZQsh #tiktokmarketing #tiktoktrends #digitalmarketing
-
'Always innovate' is a rule we live by at Power Digital. ?? Earlier this year, Activation department leadership participated in our Innovation Summit, a presentation for our key stakeholders, revenue, and strategy teams on what they've been doing to drive innovation within their respective teams. From new service lines to integrations with AI, it was an opportunity to showcase the evolvement we empower at the department level. ??: SVP of Activation, Samantha Kress #innovation #teamculture #leadership
-
Got customers cohorts? No? Ben Dutter's got you. #customerinsights #performancemarketing #data