Fall is in the air, and so are the latest TikTok trends! Stay ahead of the game with this week’s highlights to keep your content relevant. Curious for more insights? Reach out to our TikTok team for the full scoop: https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktoktrends #digitalmarketing
Power Digital Marketing
广告服务
San Diego，CA 167,903 位关注者
We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
关于我们
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
- 网站
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https://www.powerdigitalmarketing.com
Power Digital Marketing的外部链接
- 所属行业
- 广告服务
- 规模
- 501-1,000 人
- 总部
- San Diego，CA
- 类型
- 私人持股
- 创立
- 2012
- 领域
- Search Engine Optimization (SEO)、Pay Per Click (PPC)、Branding and Creative Services、Social Media、Web Design and Development、Mobile Development and Mobile Marketing、Display Advertising、Content Marketing、Conversion Rate Optimization (CRO)、Public Relations、Brand Strategy、Partnerships、Link Building、Amazon Marketing、B2B、ecommerce、Influencer、PR、Retail Marketing、TikTok、Integrated Marketing和Affiliate
地点
Power Digital Marketing员工
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Anabela Fernandes Perozek
Founder | Chief Marketing Officer | Advisor | Board Member | Accelerating Profitable Revenue Growth
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Chad Rader, MBA
Group Director @ Power Digital | I elevate brands and accelerate revenue with purposeful insights and next-level measured digital strategic solutions.
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John Taumoepeau
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Nathan Wade
Platform Engineering | Solutions Architecture | SecOps
动态
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Staying ahead of marketing trends doesn't have a one-size-fits-all solution, and in most cases, brands will need to rely on a partner to fill in the gaps. Nick Kaplan shares his advice for brands that are looking to take that next step: - Get comfortable with an attribution model? - Create a testing roadmap for incrementality - Find a trusted partner for mixed media modeling The good news is, we can help with all 3.? https://lnkd.in/gaHA52hu #measurement #marketingtrends #brandstrategy #digitalmarketing
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With a team as talented and dynamic as ours, it's no surprise we've prioritized finding ways to celebrate them and their achievements out loud. ?? Chief People Officer Julie Zubak shares some of the ways we incorporate peer-to-peer recognition into our work environment, including our peer-voted quarterly kickoff awards, our lively "claps for coworkers" Slack channel, and more. #recognition #teamculture #teammotivation
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Power Digital's "rules we live by" are the foundation of our company culture. For Founder, Chairman, and former CEO Grayson Lafrenz, a few in particular stand out: - Go above what is necessary every chance you get - Don't dwell on the problem, find the solution #agency #teamculture #companyculture
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Welcome to the age of efficiency, where success as a business is based on more than just revenue or profitability. Advisory Board Member Nick Kaplan breaks down how we got here, and which metrics you should keep in mind. Learn more about business strategy consulting services here: https://lnkd.in/gRKsSjfH #efficiency #businessstrategy #growth
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TikTok trends move fast, but we’ve got you covered. Here’s this week’s roundup to keep you in the loop. Want the full details? Connect with our TikTok team to get the complete report: https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktoktrends #digitalmarketing
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"If you want to do really big things... you can't just play it safe." Hear what founder + chairman Grayson Lafrenz has to say about encouraging a nimble, adaptable, risk-taking culture. #companyculture #entreprenuership #businesss
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"I can't do this." ? "I can't do this... yet." ? Chief People Officer Julie Zubak breaks down the difference between a fixed and growth mindset, and why the latter is the core of who we are at Power Digital. #growthmindset #teamculture #learning #peopleteam
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It's not even October, but brands are playing scared right now. Below, CSO Ben Dutter breaks down which metrics he looks at as an indicator that a brand can scale spend, not back down. #adspend #incrementality #paidadvertising
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In our latest edition of Power Pulse, we're breaking down the silent killer of your ROI—wasted ad spend. What you can expect: ?? New insights on wasted ad spend and how businesses can reduce it by nearly 25% ?? A breakdown of the 4 common causes of ad waste and how to tackle each one ?? Proven strategies to enhance media planning, audience alignment, landing page optimization, and measurement Check it out below! #digitalmarketing #adspend #meta #performancemarketing