POV Brand Management

Some brands didn’t just do marketing in 2024-they flipped the script and rewrote the rules. From lip balm phone cases to bold statements, here’s a breakdown of the campaigns that stopped us in our tracks and what they taught us about real connection Rhode: Lip Balm Meets Phone Case ???? rhode skin literally turned heads with a phone case that holds their infamous lip peptide product. A smart blend of utility and branding, this product went viral, skyrocketing both sales and brand awareness. Even @Heinz jumped in on the fun with a hotdog-themed parody.? Why it worked: - It’s actually useful and super sharable? - Fans became walking ads, showing off their cases everywhere Billie Eilish: Close Friends, Closer Fans ?? Billie Eilish gave everyone FOMO when she added her entire Instagram following to her Close Friends list.? Sneak peeks of her album “Hit Me Hard and Soft” made fans feel like insiders- and her follower count shot up by 10 million.? Why it worked: - Community feel- people love feeling special - Brands take note: Exclusivity is the ultimate power move Charli XCX: The “Brat” Generator ??? Charli XCX’s album “Brat” had a cover so bad it was brilliant- a culmination of blurry text and lime green chaos. Fans created memes, and Charli leaned into it with a “Brat Generator” that let people make their own versions and suddenly everyone was brat.? Why it worked: - Controversy breeds curiosity: people had to talk about it. - Letting fans join the movement made the campaign explode. Interactive UGC= a win. Miu Miu: Luxury Meets Practicality ??? Miu Miu nailed youth-focused luxury with its New Balance collab, creating limited-edition sneakers that influencers were posting everywhere. Plus, a more shoppable Instagram experience also helped lock in sales faster. It seemed like every product they came out with this year from the Arcadie bag to their glasses, were over everyone’s FYP’s.?? Why it worked: - Limited drops = instant attention - Easy shopping means fewer clicks and more buys. ? Takeaway: The best campaigns made us feel something. They were bold, creative, and unapologetically different. Exactly what great marketing should do. What was your favorite marketing move this year? #Marketing2024 #Rhode #Elf #Brat #MiuMiu?

Here’s What We’ve Been Up To Lately! ? As the year wraps up, we’re feeling extra motivated to finish strong and reach our goals. To do that, we knew we needed to get out of our WFH setup and connect with clients. Over the past couple of weeks, we’ve been traveling all around the East Coast- going to client shoots, hosting workshops, going to networking events, and working in person as a team. Here’s a rundown of everything we’ve been up to these past weeks: Client Shoots: We’ve had the chance to work with three of our clients, capturing their creative ideas and telling their stories in new ways. From scouting locations to interviewing inspiring individuals, every moment with our clients is so worth it when we see the final product.. ?? Workshop at Boston College:? it’s always fulfilling to connect with students and exchange ideas. We walked away not just feeling inspired, but also with a new sense of excitement for each of the students we connected with. ?? Winchester Chamber Of Commerce Event:? We met with some inspiring business leaders and made tons of new connections at this event. One of our big goals this year was to get more comfortable with networking, and with each event we’ve attended, it’s started to feel more and more natural. #Cuse50: A trip to Syracuse gave us the chance to hear from alumni who are making big strides in their industries and who have turned Syracuse-born ideas into full-running businesses, some of which are Fortune 500 companies. It was an amazing reminder of the strength that comes from the alumni network and all of the opportunities that come from collaboration with one another! Reflecting on everything we’ve accomplished over these past couple of weeks, we’re feeling extremely proud and energized. We’ve got big plans for the final stretch of the year, and we’re excited to bring that same energy and dedication to every project we tackle. If you’re looking for a growth partner who’s all in, ready to bring fresh ideas to the table, and committed to helping you grow— let’s make it happen over a free call with our founder Phoebe Gullingsrud using the link below! https://lnkd.in/gUGM8W3G

Why Choose an Agency Over a Single Social Media Manager? *We’ll make it easy for you* In this chaotic world of digital marketing and social media, you're probably faced with the familiar question of whether to hire an agency or a solo social media manager. Here’s why partnering with a full-service agency (of 7 diverse talents) like POV Brand Management can make all the difference for your brand (and get you more bang for your buck). ??Specialized Expertise: A team dedicated to your brand! Access to experts—from design to strategy—working together to elevate you. 7 minds > 1 mind ??Broader Perspective: More minds = more ideas! Our team’s unique views make your brand shine in a crowded market. ??Reliable Support: No delays-just consistent support to keep your social media thriving while you focus on growth. ??Room to Scale: As you grow, we grow with you! Always at the ready to capture new opportunities together. ??Strategic Focus: Beyond content, we create data-driven strategies to fuel long-term success! Sold yet? Connect with POV Brand Management today! Your brand deserves the best, and we’re here to help you do just that.

Last week was a bucket-list moment for us! We had the opportunity to host not one, but TWO amazing workshops with groups of passionate future entrepreneurs and marketers. ??? The first event of the week, Whitney Krayer and Phoebe Gullingsrud traveled to Boston College to connect with the Start@Shea for Entrepreneurship and the Marketing Academy for a session on turning your vision into a powerful brand. We talked about a range of things from finding your unique brand voice to actually mapping out steps to make those business dreams happen.? We wrapped up the workshop by giving everyone a tangible to-do list to help them sharpen up their LinkedIn profiles and start building their personal brands in a way that effectively stands out on social media. ???? On Friday, we hopped online with the CS Nest chapter at UW-Madison, where we talked all about how start-ups can successfully employ digital. We shared some of our favorite tips and strategies for using digital tools to bring the entrepreneur’s vision to life. ???? There’s nothing better than getting to chat with different people and businesses about their next steps—and seeing so many of you at the exact stage we were just a few years back. We’re so excited to see where you all take your brands from here! Just know that POV will be cheering you on every step of the way. ?? #Entrepreneurship #DigitalMarketing #POV #BostonCollege #UWMadison

In 2025 we’re stepping up our content and you should too. If you’ve got big dreams for your brand for the new year, now’s the time to get serious about making them happen. We’re officially accepting clients for Q1 2025! Whether you want to grow your online visibility, connect more authentically with your audience, or tell your brand story in a new way, our fast-growing team of digital experts is ready to tell your story in a way that converts. ?? ??Wondering if we’re the right fit? Let’s chat! Click the link below for a FREE consultation with our founder and CEO Phoebe Gullingsrud. We’re here to help you turn your business goals into a reality and craft the narrative you’ve always envisioned for your brand. ???? Here’s to making 2025 the year of SUCCESS! ?? https://lnkd.in/evSZvhsE

Client Highlight: How POV Helped Pets Bring Joy Pet Supply Co. Grow Online!?? PBJ first reached out to us with a problem many small business owners face: they had a solid product but lacked a digital strategy to grow their customer base beyond their pop-up events - and didn’t know how to execute it efficiently. It might sound tricky, but this is something we’ve seen and solved for many of our clients. The solution? We helped them bring their in-person initiatives online by translating their efforts into social media growth and sales. This included monthly strategy meetings, content frameworks to bring their vision to life, and guidance on initiatives like paid ads, brand collaborations, and ambassador partnerships. Impact (Mar-Sep 2024): ? Net Audience Growth: 600+ (+1,295%) ?? Impressions: 150K+ (+194%) ?? Total Engagements: 5,721 (+376%) ?? Engagement Rate: 3.8% (+61.9%) The Outcome? PBJ just achieved their highest-ever online sales in a single month and grew a strong, loyal community along the way ?? Got a great product but struggling with your digital strategy? We’ve helped businesses like PBJ turn social growth into real sales. Let’s do the same for you- fill out our inquiry form (below) to get started! https://lnkd.in/evSZvhsE

Team Member Update! ?? Meet Sona Cyriac, our Chief Value Officer at POV Brand Management! Sona has been an essential part of our journey, starting as an intern and growing into a full-time team member we’re incredibly proud of! ?? With her business background from the University of Wisconsin-Madison and her ability to turn complex data into clear, actionable insights, Sona brings immediate value to everything she works on. ??? She’s now our steady, strategic powerhouse- connecting the dots to help our clients and team reach their full potential. We’re beyond grateful to have her on board and we can’t wait to watch her flourish in this new role! ?? Thank you, Sona, for all you do! #TeamSpotlight #GrowthJourney #DigitalMarketing #Marketing

? 2024 Bucket List for POV: Host a workshop ?? Last month, our founder and CEO, Phoebe Gullingsrud, made a special trip back to Syracuse University to work with one of our amazing clients, Syracuse University - Martin J. Whitman School of Management. But she couldn’t visit without stopping at a key piece of POV’s journey-LaunchPad Syracuse University, where it all began! Phoebe led an incredible workshop for these business entrepreneurs, helping them build roadmaps and set clear business goals from a weekly, monthly, and yearly POV to move the needle forward. She gave insights into SEO, paid ads, and answered all their questions to help set them up for success! It was such a meaningful experience to give back to the place where POV’s journey began. More workshops coming soon for 2025! ??

Our team just saw the latest Fortune article about managers firing Gen-Z grads just months after hiring them. As a Gen-Z-run digital marketing agency that older businesses actively out, I think it’s time we address this. We’ve all heard the stereotypes: Gen-Z is lazy, entitled, and glued to our phones. And sure, maybe we are glued to our phones (it’s our job but besides that), it’s also why we’re able to turn social media into successful story-telling content for brands. So why the disconnect? ?? We’ve tried it all when it comes to winning over other generations- here’s what works: Bring Value They Don’t Have ?? Your managers probably aren’t spending hours on TikTok or know how to be a trending voice on LinkedIn. But you do. Hone in on those skills, show how you can bring something they can’t, and ask for feedback to make sure they see your value. Outwork the Stereotype ??? It sucks we have to work harder to disprove stereotypes, but it has to be done. Show up early. Stay late. Go above and beyond to make life easier for your team. Work ethic isn’t dead in Gen-Z- we’re just showing it in new ways! Attitude Is Everything? Beyond working hard, being a genuine person still stands out. Smile, be kind, and offer help without being asked. Time and time again, a positive attitude will stand out even more than specific skills. Communicate Like an Adult ??? If something’s off, talk about it. If you’re lost, ask questions. No one expects you to have all the answers, but they do expect you to be open and communicate. The reality is, as Gen Z, we have a lot to offer. But, they’re missing the mark, we bring something unique to the table. We’re creative, adaptable, and we see things from new perspectives that bring value. We understand where culture is heading because we’re helping to shape it. Our value isn’t in what we know, but in how we approach the world. If given the chance, we’re ready to make an impact. #Fortune500 #GenZWorkplace https://lnkd.in/gKin3K3q ?

What a year! ?? Since relaunching POV Brand Management last October we’ve: - Brought on 3 new team members and transitioned 4 team members to full-time - Debuted our podcast, POV You’re Trending! - Won the Syracuse University - Martin J. Whitman School of Management's Excellence in Entrepreneurship Award - Been featured in 4 publications, including The Daily Orange and CitrusTV - Expanded our business with 13 new clients? - Made the jump to a full-time venture after most of our team members graduated - Started an internship program to assist on the ground efforts in Syracuse - Traveled to NY, MA, CT, MN & MI for work trips With every new business comes challenges, but also some eye-opening wins. The ups, downs, and everything in between have all been so worth it, and we’re feeling grateful for every moment of this past year. Here’s to another year of growing, learning, and storytelling! ? #startup #digitalmarketing #companygrowth #anniversary