POV Agency

Last week, the POV Agency team presented case studies for several promotional campaigns and activations. The exercise was part of an ongoing effort to inspire bigger and broader thinking. We explored the guts (from background to strategy and results) of respective campaigns and activations across lifestyle, entertainment and fitness, among other verticals. Forever learning, right? Shout out to the team for their smart insights -- especially around what they'd have done differently. If you'd like to hear more about this exercise, POV, or how we work, drop us a line. Our DMs are open. But, so is this email ([email protected]). Let's think bigger... together. #marketing #publicrelations #casestudies

This Women’s History Month, we’re excited to also shine a spotlight on Dr. Patrice Le Goy, a close friend and client whose work continues to inspire and empower. From her expertise in mental health to her new podcast, Like-Minded with Dr. Patrice, she is breaking barriers and changing how we approach mental health and pop culture. Dr. Patrice’s dedication to her craft, commitment to advocating for marginalized communities, and ability to create space for honest conversations make her an invaluable resource and a true force for positive change. We’re grateful to support her journey and witness the impact she’s making in the mental health field and beyond. #WomensHistoryMonth #ClientSpotlight #DrPatriceLeGoy #MentalHealthAdvocacy #LikeMindedwithDrPatrice

Now you can see our profile pictures up close and personal! Major kudos to Fred Dahe Studios LLC for capturing the essence of POV Agency—bold, dynamic and unapologetically us. Fred’s work goes beyond just great visuals, he brings a storytelling-first approach to photography and video production, helping brands like Estée Lauder Charitable Foundation, Nubuke Foundation and Rancho Cucamonga Chambers of Commerce craft compelling narratives that resonate. We're thrilled to work with him and appreciate his creative partnership.

13 years of game-changing creator marketing—huge congrats to our longtime partner, Reach Agency! ?? We’re proud to have been part of the journey since 2020, and we can’t wait to see what’s next. Cheers to many more years of impact!

Huge thanks to Brandi Sims, MBA, Founder & CEO of Brandinc PR for speaking at our weekly POV meeting today! Her journey as an Afro-Latina entrepreneur in communications is nothing short of inspiring, and her message about creating your own opportunities resonated with us deeply. In an ever-evolving media landscape, she reminds us to stay relevant while staying true to our integrity. Feeling motivated and ready to keep carving our own paths!

Empowering the Next Generation of Women Leaders?? At EmpowHer Institute, young women and girls are not just seen—they are heard, uplifted, and equipped to lead. Under the fearless leadership of?Dawn L Brown, EmpowHER is breaking down systemic barriers, providing transformative opportunities, and ensuring that the next generation of women from marginalized communities have the tools and confidence to thrive. Dawn’s unwavering dedication to advocacy, education, and equity is shaping a future in which young women are empowered. Her leadership has not only redefined the impact of nonprofits but has also influenced policy,?ensuring real progress?in racial justice and eliminating gender bias. This?Women’s History Month, we celebrate Dawn and EmpowHER for their invaluable work. Their mission reminds us that when we invest in young women, we invest in a stronger, more equitable future for us all. POV Agency is honored to support their journey and amplify their impact. Join us in championing their cause and empowering the leaders of tomorrow! #WomensHistoryMonth #EmpowHER #DawnLBrown #FutureLeaders #EquityInAction

When we think about fearless leadership and women’s empowerment, Rain the Growth Agency is top of mind. As a women-led, performance-driven agency, it has been breaking barriers in advertising for nearly three decades, proving that innovation and inclusivity go hand in hand. We’re proud to spotlight three powerhouse leaders — Jane Crisan, Michelle Cardinal, and Susan Collins — whose vision continues to shape the industry. From scaling direct-to-consumer brands to championing women entrepreneurs, they pave the way for the next generation of leaders. Beyond their impact at Rain, initiatives like SheScales and HypeHer uplift women founders and amplify women-led businesses, ensuring that more voices are heard and more brands thrive. Rain the Growth Agency has been one of our longest-standing clients at POV, growing alongside us and believing in our mission since day one. We’re grateful for their partnership and inspired by their leadership. ?? #WomensHistoryMonth #WomenInLeadership #RainTheGrowthAgency #SheScales #HypeHer

Pilaar Terry is making boss moves at the Thriving as Unstoppable Women Leaders conference, and we couldn’t be prouder! As our managing partner and a USC alum, she joins an inspiring panel of women leaders. She will share her unique journey, embracing those who have supported her, and discuss how to show up for your network. Open to both USC alumni and non-alumni, this session will explore how to lead with resilience and inclusivity—whether as an ally, a donor of time and talent, or an effective communicator. Ready to be inspired? Register now: https://lnkd.in/gknSN7i #BossMoves #UnstoppableWomen #InclusiveLeadership #POVAgency

At POV Agency, we know that strong relationships are the foundation of success. That’s why we’re excited to present Networking is a Contact Sport, a masterclass exclusively for PRSSA members, led by our very own Pilaar Terry, Managing Partner at POV Agency and a powerhouse in entertainment PR and marketing. With over 20 years of experience working with global brands like Nike and AT&T, Pilaar will share invaluable strategies on how to build, sustain, and activate your network to create meaningful career opportunities. USC PRSSA members - don’t miss this opportunity to learn from a leader who has mastered the art of connection! #Networking #POVAgency #CareerGrowth #Leadership #PRSSA

Paying homage to those who opened the doors our agency of diverse perspectives walks through daily. These trailblazers paved the way for people of color to shape the narratives, influence industries, and redefine what’s possible in PR and communications. Their legacies inspire us to push boundaries, amplify diverse voices, and continue building a more inclusive future. Happy #BlackHistoryMonth! ?