Last week, the POV Agency team presented case studies for several promotional campaigns and activations. The exercise was part of an ongoing effort to inspire bigger and broader thinking. We explored the guts (from background to strategy and results) of respective campaigns and activations across lifestyle, entertainment and fitness, among other verticals. Forever learning, right? Shout out to the team for their smart insights -- especially around what they'd have done differently. If you'd like to hear more about this exercise, POV, or how we work, drop us a line. Our DMs are open. But, so is this email ([email protected]). Let's think bigger... together. #marketing #publicrelations #casestudies
关于我们
Founded in 2019 at a kitchen table by a kid with a dream, POV Agency is an LA-based, inclusion-driven, boutique and strategic marketing communications agency that colorfully reimagines how branding is done and who it's done by. We are built on the belief that a varied, textured, nuanced and colorful perspective is a strength, and often, an untapped one. Our point of view is our otherness, and it is also our super power. We know all too well what it’s like to feel unseen. We see you – so the world can, too.
- 网站
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https://povagency.co/
POV Agency的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- Los Angeles，CA
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Public Relations、Influencer Campaigns、Media Relations、Strategic Partnerships、Event Management、Marketing Integrations和Brand Communications
地点
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主要
获取路线
US，CA，Los Angeles
POV Agency员工
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Michael (MCB) Chavez Booth
Marketing & Comms Expert, Multi-diverse Agency Owner and Arbiter of Dumb Jokes
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Pilaar Terry
Comms pro. Board member. Hot sauce aficionado. Memes enthusiast.? ???? ???? ???? ???? ?
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Justin Bilbao
Co-Founder | Fashion Design, Product Marketing, Merchandise Planning
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Jordyn Elliott
Senior Communications Strategist at POV Agency
动态
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Looking to break into the world of influencer marketing and digital strategy? Check this out! Reach Agency is calling for Spring 2025 interns to join their dynamic team. Get hands-on experience with big brands, build your network, and learn from the best in the industry. If you’re ready to bring fresh ideas to the table and dive into creative brand storytelling, apply now!?
Applications are now open for Spring 2025 Influencer Marketing internships at Reach Agency!??? ? We are looking for creative, passionate and driven individuals?to join our Spring 2025 internship program. If you are eager to dive into the world of influencer marketing, develop new skills and work alongside?some of the industry's best, this is your chance! ??? Apply by December 6:?https://lnkd.in/gjJbZfEq #NowHiring #internship #ReachAgency #influencermarketing
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?? Exciting news! Our client, Reach Agency, was recently highlighted in Ad Age’s latest article covering the Creator Upfronts. The piece dives into how industry giants like Walmart and Forbes are shaping the future of influencer marketing, with Reach Agency at the forefront, helping brands connect authentically with audiences through creator-driven strategies. Thanks, Gillian Follett for the awesome write-up and including Reach! Check out the full article for a closer look at these impactful initiatives and the evolving influencer landscape: https://lnkd.in/etCkRYm8
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?? Celebrating a Decade of Storytelling Excellence! ?? BrandStorytelling returns to Park City, Utah, in 2025 for its 10th-anniversary event, bringing together the best in brand and content creation for an unforgettable, immersive experience. This milestone year introduces Creator Day, a new initiative led by our close friend and client Gabe Gordon from Reach Agency and our fabulous Managing Partner and COO Pilaar Terry, dedicated to exploring brand-creator partnerships. Plus, the Official Selections will highlight groundbreaking storytelling projects chosen by a handpicked committee. Excited to see how #BrandStorytelling continues to evolve! To read the full interview, check out here: https://lnkd.in/ewqhGUwY??
A Decade of BrandStorytelling: What to Expect at the 2025 Event in Park City
brandstorytelling.tv
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?? NEW HIRE ALERT ?? ? POV Agency?proudly welcomes Jamaal C. LaFrance?to our growing Culture Team. Coming to us by way of the Los Angeles Chargers, this seasoned #publicrelations pro brings more than 20 years of #storytelling, talent promotions, and executive comms support to his new Associate Vice President role. Jamaal will help our little engine ?? that could?expand its efforts across the sport, lifestyle, and gaming verticals, focusing on brands, #talent, events, and community platforms. Give it up for Jamaal!
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Exciting news! We’re thrilled to announce that POV Agency and Reach Agency will be front and center at BrandStorytelling’s CREATOR DAY on Saturday, January 25th, 2025! Our very own Pilaar Terry and client (and dear friend) Gabe Gordon will host this incredible event—a full day dedicated to creators. From insightful presentations to dynamic panels and networking opportunities, CREATOR DAY will explore the latest trends in creator-driven brand storytelling. A huge thank you to BrandStorytelling for this opportunity to spotlight the power of creators. Don’t miss it!?Learn more at https://lnkd.in/guhtcEMg
For the past decade, BrandStorytelling has worked to inspire and support?the rise of brand-funded content. Now, we're spotlighting the driving force behind it all: creators. Join us and hosts Gabe Gordon (Founder & CEO, Reach Agency) and Pilaar Terry (Managing Partner & COO, POV Agency) on Saturday, January 25th, 2025, for CREATOR DAY - a full day of engaging presentations, panels, and networking opportunities that place creators front and center, showcasing the latest trends and insights in creator-driven brand storytelling. Don't miss out on this exciting day of creative discovery! Learn more at https://lnkd.in/guhtcEMg . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #contentcreator #contentcreators #creator #brandfilm #brandfilmfestival
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BOOM! Another episode with Shauna Griffiths with our very own, Pilaar Terry! Thanks for sharing YOUR breakdown on public perception of public relations, Pilaar. Take a listen!
Growth Consultant | Executive & Leadership Coach | Podcast Host | Speaker | Leadership Athlete Founder
'THIS. with Shauna Griffiths' New Episode Drop BREAKING DOWN PUBLIC PERCEPTION OF PUBLIC RELATIONS features my dear friend, Pilaar Terry - Managing Partner & COO of POV Agency, a PR and Comms agency based on the LA area. I can’t possibly type enough amazing things to explain to you why I adore and admire her. You’ll just have to listen and experience the magic that is Pilaar for yourself! Tune-in to this episode to hear about: ?? How we met and why I love her so. ?? Her incredible leadership style and how that comes to life at POV and with clients. ??What POV Agency is and the kinds of clients they work with. ??Their authentic approach to doing business and to leadership including their commitment to inclusion and diversity – to being a modern agency – and to continuing to learn, grow and evolve . ??The importance of having the courage to hire outside consultants to help reveal blind spots. ?? What the hell is going on with the perception of PR these days!! ??Misperceptions that compel Pilaar to help create clarity for people ??Best practices for engaging PR ??How PR differs for people/leaders and for businesses ??Helpful take-aways to help you take your game to the next level LISTEN, WATCH, LIKE & SHARE ?? Apple Pods | https://lnkd.in/g_78QKWi ?? Spotify | https://lnkd.in/gWEvbMpb ?? YouTube | https://lnkd.in/gbUdbkau We hope you enjoy the episode and look forward to your feedback about it! Feel free to reach out to either of both of us directly. #leader #leadership #PR #publicrelations #communications #agency #PRagency #diversity #inclusion #modernworkplace #fourdayworkweek #remoteoffice?Michael (MCB) Chavez Booth
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Give it a listen, y’all????
Growth Consultant | Executive & Leadership Coach | Podcast Host | Speaker | Leadership Athlete Founder
'THIS. with Shauna Griffiths' New Episode Drop BREAKING DOWN CULTIVATING CULTURE THROUGH A LEADERSHIP TRIFECTA, features Carter Reese, Co-Founder and President of Hatch.IM – an Immersive Engagement Company based on the LA area. Armed with his experience as a former Division I collegiate volleyball player, Carter certainly exemplifies the #LeadershipAthlete mindset. Tune-in to this episode to hear about: ?? What Hatch.IM is and how it came to be ?? Carter's approach to and perspective on modern and future facing immersive engagement ?? Pandemic Era reverb on consumer behavior and Hatch.IM ?? Trends that Carter is seeing ?? His focus on a Leadership Trifecta and bringing humility to leadership ?? Built-in checks and balances that help culture ?? Key takeaways for agency junkies and client types who may be in the audience ?? Key takeaways for us to keep in mind related to leadership ---> THIS VIDEO CLIP IS YOUR HINT! We hope you enjoy the episode and look forward to your feedback about it! LISTEN, WATCH, LIKE & SHARE ?? Apple Pods | https://lnkd.in/gcHsSHmp ?? Spotify | https://lnkd.in/g-fUpxiE ?? YouTube | https://lnkd.in/gdVQHcNG Special s/o to our mutual friend – Pilaar Terry – Managing Partner & COO of POV Agency – for bringing me and Carter together for THIS. #leader #leadership #experiential #consumerexperience #agency #experientialagency #humility
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Let's go, Gabe Gordon and Reach Agency!
This panel was the ??… thank you Advertising Week and POV Agency! Cc:Reach Agency
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We’re excited to announce the launch of Like-Minded with Dr. Patrice, a new podcast that explores the connection between mental health and pop culture, hosted by our client, Dr. Patrice Le Goy! As an internationally recognized psychologist, licensed marriage and family therapist, and former entertainment executive, Dr. Le Goy brings a unique perspective to every conversation. The first episode features a compelling discussion with Michigan State University’s Ronald E. Hall on the mental health impacts of colorism and its societal implications. Check it out now on YouTube, Spotify, and Apple Podcasts! ?? If you’d like to connect with Dr. Le Goy to discuss the podcast further, we’d be happy to make an introduction. #MentalHealth #PodcastLaunch #PopCultureAndMentalHealth #DrPatriceLeGoy #TherapistVoices YouTube Link: https://lnkd.in/eAms8YvV Spotify Link: https://lnkd.in/emT2EMqr Apple Link: https://lnkd.in/eusTHvRP
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