Postscript

Have you checked your SMS inbox lately? The more engagement you find in there, the more money you're likely making with the channel. But if it's crickets ?? in your inbox, fear not—getting customers to text back can take some practice. SMS ace Simone Marisseau (Vermette) wants you to turn SMS conversations into BFCM revenue this year and shared all of her top strategies in this guide: https://bit.ly/3MYCBNj

It's nearly November. Ecommerce go-time. Don't be the brand that neglects these pre-BFCM campaign opportunities—there are plenty of chances to drum up sales and momentum before the big weekend: https://lnkd.in/gnwS4Kt9

This is a PSA to all Postscript employees: Effective Monday, October 21st, all staff will be expected to... ...remain in their home offices because our fully remote culture continues to boast the #1 team in ecommerce. Want to become a part of it? We're hiring... https://lnkd.in/g9SUERmt

Feeling major ?? emojis about "Best BFCM Ever" It's no secret that Postscript?is home to the some of the top SMS strategists in the world. And for the first time ever, their top Customer Success Managers and Strategists are sharing how they plan BFCM for the biggest and best Shopify brands. I'm particularly partial to?Acquisition Blueprint, where HiTide gets a special shoutout from Bryan Dickey on how to implement our integration with?Postscript?in the lead up to BFCM. ?? I'll post a clip of that soon. stuff covered in Best BFCM Ever : ? How to set list growth goals—and achieve them ? The popup checklist for before, during and after BFCM ? Using conversational campaigns to create hyper engaged segments in time for cyber week ? Advanced segmentation strategies and the automations to pair them with This is a super well done course, props to the whole PS Team. ?? Mike Manheimer Lea Algazy Ryan Holmes link in the comments ??

Automations are not set-and-forget. Your audience changes. Your product changes. Your bedtime changes when you hit your 30s (irrelevant but true). So it is crucial to continue changing and optimizing your SMS automations as BFCM nears. Here's one of Paul's secrets for a higher-performing Abandon Cart automation. See all of his tricks here: https://bit.ly/3MYCBNj

Automations are not set-and-forget. Your audience changes. Your product changes. Your bedtime changes when you hit your 30s (irrelevant but true). So it is crucial to continue changing and optimizing your SMS automations as BFCM nears. Here's one of Paul's secrets for a higher-performing Abandon Cart automation. See all of his tricks here: https://bit.ly/3MYCBNj

It's not too late to hang with Mike Manheimer tomorrow as he talks about creating an SMS program that really converts. SLTV, Incrementality, Conversational SMS—Mike's going all in. You'll also learn how to optimize your marketing tech stack from the star-studded cast below?? Join us tomorrow: https://bit.ly/3N8GbVq

Have you met Bryan Dickey? He is a list growth wizard. The Gandalf of SMS gains. We recorded all of his wisdom on camera so that you can supersize your list before BFCM this year. The course is pretty much a stream of trade secrets, so grab a notepad before Bryan gets in trouble for sharing too much: ??♂? https://lnkd.in/ecvJCzJs

Enough of the vanity metrics. In 2025, brands will be looking for efficient marketing strategies that drive real business results (but please smash that like button). That's why next week, our very own Mike Manheimer will join a cast of experts to discuss how you can build a truly efficient DTC marketing funnel. Just look at this lineup hosted by Digioh. Grab your seat: https://bit.ly/3N8GbVq

What if the brightest SMS marketing minds showed you EXACTLY how to set up winning BFCM Automations, Popups, and Flows in step-by-step videos with pretty lighting? For free? That would almost be too good to be true. Let us know if you spot anything like that. ?? https://bit.ly/3MYCBNj