PostPilot

GOOD AMERICAN switched to PostPilot from another vendor to effectively hit their full-funnel. ???? It's working. The team first A/B tested winback campaigns, and once a winner was ID'd, we set up programmatic version of the campaign. Now, when customers hit certain RFM parameters, we automatically send them a postcard to drive a repurchase. ?? Those campaigns are driving an 8x+ ROI and $1.40 in incremental revenue PER SEND. (That's data they can track in real-time campaign dashboards.) Performance Marketing Manager Caitlin McKenna said: "PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.” The team recently launched their first cold prospecting campaign with us, too. Stay tuned. Full story in comments. ??

?????? ???????????? ???????????? ???? ??-???????????? ???????????? (???????? ???????? ?????????????????? ????????????) The biggest apparel brands didn’t get that big via Meta ads and email. They're quietly making millions with an "old school" channel that most Shopify brands neglect: direct mail. Here's how the largest brands scale physical mail to move the needle on a $100M+ businesses: ??. ???????? ?????????????????????? ???????????????????? J.Crew doesn't send everyone the same catalog. Men who buy chinos get the men's casual catalog, not women's dresses. First-time buyers receive acquisition-focused mailers while 20x purchasers get VIP treatment. Anthropologie adjusts catalog focus based on whether you've purchased home goods or apparel recently. ??. ???????? ???????????????? ???? Smart brands set up triggered direct mail just like email flows. Warby Parker automatically sends eyewear lookbooks when you haven't purchased in 6+ months. Allbirds triggers postcard sends after cart abandonment (no opt-in required!). Boden sends different catalog versions based on customer lifetime value tiers. ??. ???????? ?????????? ???????? ???????? ?????????????????? ?????????????????? The playbook begins with basic sequences that compound over time. Bonobos sends welcome catalogs with exclusive first-purchase discounts. REI deploys win-back catalogs with personalized product recommendations. Dollar Shave Club uses postcard sequences to educate customers about complementary products. The beauty? Each successful campaign justifies scaling up send volume while ROI stays positive. Big apparel brands love direct mail. But they don’t use it as just a nice-to-have. It’s core to their marketing, and in many cases THE reason they got as big as they have.

We bought out the entire Four Seasons Spa ?? You didn't read that wrong. We're going BIG at Shoptalk this year (again), and I'm excited to be teasing out all of our many events over the coming week. 1 of 4 is a 'can't miss' without question... Drop in for a facial or massage ??♀? Grab a bite and a drink on the private terrace and play Passport to Connection—mingle with the ecosystem's finest and enter to win a 7-day, all-inclusive trip for two to the Maldives (valued at $6,000). Are we kidding? No. This wouldn't have been possible without our favs at CartStars (shoutout Debbie Kemunto Pearce) and all of the network partners who joined forces: Nostra AI | Friendbuy | Postscript | Rivo | Yotpo | PrettyDamnQuick | Gorgias | ShipHero | Visually | Loop | 85SIXTY | Zendesk | Rise.ai | Implentio, Inc | Intelligems | Stamped | Attentive Spots are legitimately limited, and are being reserved for the 'top 5% of retail & eCommerce execs'. Think you're part of that crew? Spots are first come, first serve so secure your spot quick. If you’re in, request to join here → Link in comments! #Shoptalk

Boot game. I have it. Salem from Laird Superfoods (a killer PostPilot customer) has it. Here’s a shot of our boot game at DTC Experts in NYC last week. We loved running the panel on #directmail. Topic was “diversification off Meta.” It’s prob my top reason to use Direct Mail. (No, it’s not epic ROAS although you could get that.) It’s predictability of a channel. Postage costs don’t increase with the same variability/frequency that Meta click costs do. So with a DM channel for retention / acquisition you will get the same return for the same cost, week in week out. Same now as over BFCM. THAT’S why you want this channel working. Make your CFO happy. Diversify. Get predictable cash flow. And post photos of your favorite boots.?

eTail? Palm Springs is next week! ?? Lots of fun activations going on - Booth Bingo, Dinners, Happy Hours… if you’re a brand or marketer attending, let’s connect ?? Come say hi to the PostPilot team if you see us! Michael Epstein, Ben Walter, Michael Hill, & Daniel Hoffman

Smart marketers know: no brand wins by relying on one channel. Yet, so many DTC brands are still putting all their eggs in the Meta basket. With costs rising and performance fluctuating, it’s time to rethink your strategy. Join?Drew Sanocki at DTC Experts on February 20th?for a discussion on how top brands are?future-proofing their acquisition strategy, unlocking net new customers, and outperforming industry benchmarks—without relying solely on Meta. If?profitable, predictable growth?is your goal, this is the conversation you need to be in. ??

The revolution has begun. Introducing Direct Mail from Orita.ai: data-powered direct mail that’s profitable, scalable, and easy. Plot twist! The biggest innovation in data science for marketing is… Orita Direct Mail. In partnership with PostPilot, Orita’s data science is turning this old-school channel into an unexpectedly powerful profit engine. Sometimes the future is analog. ??? #Gotcha #SeeWhatWeDidThere #ItsPostcards #ReallyWorksTho #ROI #Boom

Who is joining me at eTail? Palm Springs this month? Partners... let's hang. DM me for my special event meetup link ?? Brands... come visit Daniel, Michael, Dan Stern, and Michael Hill at booth W13 and check out our awesome activations below ?? ?? Booth Bingo - complete your bingo sheet and win prizes from YETI, Marshall, Quince, and more! In partnership with Orita, Klaviyo, and Firework. ?? Mastro's Steakhouse Dinner - join PostPilot, Yotpo, and Pattern for a VIP dinner in the desert. See you in a few weeks!

I love Palm Springs. Great museums and food. It’s a good time. Which is why it pains me that I’m not going this year! But if you are out west and want a totally enjoyable drive into the desert, Go and see the PostPilot team at eTail?. Have a martini for me!

I was in the trenches during iOS 14, running a 9-figure brand when Facebook performance fell off a cliff. Now Meta's 2025 targeting and tracking restrictions for health & wellness brands are threatening to nail many of us yet again. If you've been heads down running your business (instead of doom-scrolling LinkedIn), here's the bomb that dropped: Meta is cutting off conversion tracking and BOF targeting for health brands. No purchase data. No cart abandonment signals. Limited targeting. They're basically telling an entire industry "good luck finding your customers." Why? Privacy regulations. The FDA and FTC have been breathing down Meta's neck, and Meta chose the nuclear option. I don't want to be alarmist, but let's confront the brutal facts about what this could mean: - CACs? ?? - Those carefully built custom audiences? Worthless - ROAS tracking? Good luck - Retargeting capabilities? Gone Sound familiar? It should. We've seen this movie before - the one where we get too cozy with platforms we don't control, then act shocked when they pull the rug out. The long term winners aren't the ones with the best Facebook ads or the hottest TikTok strategy. They're the ones who shrug at news like this because they've built a marketing engine that doesn't live and die by any single platform's whims. BTW, direct mail is wide open territory. PostPilot's proprietary targeting capabilities are better than ever and not subject to the same privacy restrictions as digital.