Poston Communications

In today’s competitive legal market, enhancing your online visibility is essential for attracting clients. Regardless of your in-house expertise, there are powerful SEO tools that can help take your law firm’s online presence to the next level. In our latest article, we explore key tools that can optimize your website, improve search engine rankings and streamline your content strategy. We also dive into how AI is revolutionizing SEO, making content creation more efficient and impactful. https://ow.ly/O1Wn50VfzIc #SEO #LawFirmMarketing #ContentStrategy

We’re excited to announce we’re extending the deadline for our summer internship opportunities in New York and Washington DC! This is a fantastic chance for students to gain hands-on experience, grow their skills and work alongside passionate experts in the industry. If you’re looking to dive into a career in public relations, we’ve got you covered! To apply, please send your cover letter, resume and two writing samples to [email protected] by Friday, March 21. Interviews will be held virtually the week of March 24 and March 31. https://ow.ly/NnfP50VeS8N #internship #publicrelations #applynow

Poston team members were excited to volunteer at the Community Legal Services 2nd Annual Clay Shoot Event held at Blackjack Sporting Clays last week! We were proud to contribute by donating a raffle item and it was inspiring to see our community come together in support of such a worthy cause. #CommunityEngagement

As client attitudes toward attorney rankings and directories shift, law firms must rethink their approach to awards and recognition. In our latest article, Georgie Palm, our director of content client services, shares strategies for aligning awards with business development goals, improving client engagement and leveraging thought leadership. This evolving landscape presents a unique opportunity for firms to refine their awards programs and enhance their market position. Read the full article below. https://ow.ly/F8yB50Vajn8 #LawFirmMarketing #AwardsStrategy #ThoughtLeadership

We’d like to wish a very happy birthday to Vice President, Kali Hammond, APR. In honor of Kali’s birthday, we’re donating to Kids House, Wayne Densch Children's Advocacy Center. ? Kids House serves as the single point of contact for child abuse investigations for Seminole County, Florida. Their mission is to provide aid to child victims of abuse by providing all necessary services from report and investigation through treatment and prosecution in a child-friendly environment. Each year, nearly 2,000 children visit their Center for forensic interviewing and medical examinations, crisis intervention and advocacy, referral and information, mental health therapy and education and prevention services. ? Learn more about Kids House and how you can help: https://www.kidshouse.org/ ? #CommunityImpact #GivingBack

Daily Report | ALM's annual Best Of survey closes tomorrow, and we’re honored to be included in the Best PR Agency category again. This survey was developed to help lawyers identify businesses that stand out among their competitors with the essentials required to compete in today’s legal market. Vote here: https://ow.ly/Pcpy50UO5L4. ? #PRProfessional #LegalMarketing #PublicRelations

Director of Content Client Services, Georgie Palm, delivered an insightful presentation on "The Future of PR: Tools, Tactics and Considerations" for The Trial Network's Marketing Director Forum. During the session, Georgie explored how law firms can leverage digital tools in today's evolving media landscape. She highlighted the critical role of integrating strategic PR and content initiatives with SEO and social media to drive meaningful engagement and enhance overall visibility. She also addressed the unique challenges of reputation management in our increasingly digital world. ?#Communications #LegalMarketing #DigitalStrategy

We’re thrilled to announce upcoming summer internship opportunities in three exciting locations: Orlando, New York City and Washington DC! This is a fantastic chance for students to gain hands-on experience, grow their skills and work alongside passionate experts in the industry. If you’re looking to dive into a career in public relations, we’ve got you covered! To apply, please send your cover letter, resume and two writing samples to [email protected] by March 7. Interviews will be held virtually the week of March 10. #internship #publicrelations #applynow?

Poston’s Jonathan Ringel reports that the Feb. 21 State Bar of Georgia’s 34th annual Media & Judiciary Conference was a resounding success. Notable highlights included an insightful interview between former CNN VP Richard T. Griffiths and Guardian columnist Sullivan Margaret and a compelling discussion led by Caplan Cobb LLC's Sarah Brewerton-Palmer’s on addressing news deserts in Georgia. At the reception, Jonathan had the opportunity to connect with Brewerton-Palmer and CNN Senior Counsel Frank LoMonte, who co-chaired the event. ? #GALawyers #GABAR #LegalMarketing

Vice President Andrea Christman shared valuable insights during a presentation on leveraging content, data and analytics for The Trial Network's Marketing Directors’ Forum. ? During the session, Andrea discussed the importance of developing monthly analytics reports and conducting review sessions – essential tools for refining communications strategies and more effectively reaching target audiences. These practices can help firms to make data-driven decisions and drive success. ? #LegalMarketing #Communications #DataAnalytics