Postie

Acquisition marketing doesn't have to be a guessing game. There's wayyyy too much computing power being dedicated to advancing ML tools and models used for audience building, to not take advantage of it. Pair advanced prospecting audiences with modern performance direct mail, and you start to attract some real attention from serious marketers: Here's what they're fixating on: ? Reach the right people, not just more people – Lookalike modeling + first-party data = pinpoint accuracy. ? Stop the spray-and-pray – Target high-intent prospects based on behavior, not just demographics. ? Integrate with digital – A multichannel approach boosts engagement by 28%. ? Measure real results – Track ROAS, CPA, and response rates like a digital campaign. ? Turn prospects into brand advocates – No more one-time buyers—real loyalty starts here. But beyond the words, numbers paint an even better picture... ?? Case study proof: A luxury fashion brand achieved 528% ROAS with precise audience modeling. A beauty brand hit 213% ROAS by mirroring its top customers. A restaurant chain saw 20,000+ new customers in 3 months with hyperlocal targeting. Learn about the unrivaled prospecting power of performance direct mail in the comments. ??

?? Customer retention is the real growth hack. Yet, many brands are still stuck in the cycle of prioritizing acquisition over retention—despite the fact that keeping a customer is 5X cheaper than finding a new one (shoutout to Forbes for the stat). And let’s be real: customers want to be nurtured. Just like plants in a garden, the right care keeps them coming back season after season. ?? One of the most underrated ways to cultivate customer loyalty? Direct mail. ?? Unlike digital messages that get buried, direct mail delivers a tangible, personalized, and highly targeted experience that makes customers feel valued. And when brands get direct mail right, the results speak for themselves: ?? Personalized campaigns drive higher engagement ?? Loyalty programs feel more exclusive with physical perks ?? Re-engagement campaigns can reignite dormant customers ?? Segmentation makes sure the right message hits the right audience Retention isn’t just a nice-to-have. It’s foundational to long-term success. And if your direct mail strategy isn’t part of that equation, you might be leaving serious revenue on the table. Want to see how big brands are using direct mail to drive retention? Link in comments. ??

Direct mail is not a last-ditch effort channel. ? More and more marketers are waking up to the performance power of a direct mail reinvented — especially when incorporated into a smart omnichannel mix.

Direct mail isn’t what it used to be. And that’s a good thing. ?? Gone are the days of blanketing entire zip codes with the same generic mailer, crossing fingers, and hoping for the best. The good ole spray and pray or batch and blast technique is most definitely out of vogue. Instead, modern direct mail is precise, data-driven, and wildly effective. At Postie, we call it Performance Direct Mail. And it’s changing the game for marketers who want to: ?? Do more with their budget – Smarter targeting means less waste and higher ROI. ?? Reach the right customers – AI-powered segmentation pinpoints real buyers, not just broad demographics. ?? Cut through the digital noise – Direct mail stays in hands and homes longer than an email ever will. ?? Prove what’s working – Real-time analytics + A/B testing mean no more guessing on performance. ?? Boost conversions – Adding direct mail to digital campaigns drives 28% higher engagement. ?? Fun fact: Adding a QR code to direct mail can increase response rates by 34%. (Not bad for a “traditional” channel, right?) New school direct mail has been reinvented as a high-engagement marketing engine when done right. See it in action in the comments. ??

Not all lookalike audiences are created equal. Some are built on limited data sets, and others are enhanced with third-party data and advanced pattern recognition techniques. Some are built on basic audience attributes, while others find trends in data points most marketers wouldn't even think of taking into account. Ultimately, the proof is in the puddin'. Building advanced performant lookalike audiences is one (of many) ways we empower marketing teams here at Postie and we're pulling back the curtain on our approach in our latest resource. Take a peek in the comments. ??

"I saw ad X in channel Y, which completely convinced me to take action Z!" Pshhh, if I ever heard this from a customer, I'd fall off my ergonomic sitting ball. In a perfect world, the customer journey would be linear, measurable, and mappable, and first-hand customer journey feedback would be reliable and detailed. But alas, any marketer worth their salt knows it's not that easy. But don't cry me a river just yet. There are modern approaches to measuring marketing campaign efficacy. Incremental Lift has entered the chat. ?? We partnered with our Data Science team to build an interactive guide to help: - Conceptualize the lift metric - Understand how to accurately measure it - Logically interpret test findings - Decode it's impact on revenue - and lastly, debunk any myths on a widely misunderstood metric Show me another resource that beats this, and I'll eat my left Crocs. Give it a look. Link in comments. ??

87% of marketers consider data to be their most underutilized feature!!! That's bananas! ?? Especially considering companies that employ data-driven strategies see an average ROI of 5-8x more than organizations that don't. So, punch your ticket and board the train to a data-driven future with our ungated guide. Your ROI will thank you. ??

"We're optimizing for incrementality!" ?? If anyone ever tells you this or a vendor pitches this as an approach in a partnership — it's your chance to call B.S. You don't optimize for incrementality unless you're willing to accept less revenue — which no one is. Instead, measure incrementality and then use it directionally, as Postie's Head of Data Science elaborates below. ----- P.S. If you're in need of a resource to help you build fluency with incrementality, try watching our webinar, reading our guide, or browsing the copious resources we have at postie.com dedicated to incrementality.

The likelihood is you've received a 'Postie' and didn't even know it. Think back to your first-hand DM experience and compare it with your digital ad experience. Which one resonates more with you? ?? That's the power of direct mail; that's the power of Postie.