Postalytics

The new email rules are a step towards ensuring companies don’t create irrelevant email lists and send marketing material to people who don’t want to be included. Read the article? Link in comment #EmailMarketing #DirectMail #Postalytics

Make your call to action (CTA) clear! Tell seniors exactly what you want them to do. Read the article? Link in comment #SeniorMarketing #DirectMail #Postalytics

If you are managing direct mail projects on your own, you should be aware of some of the common errors that can trip you up. Read the article ?? Link in comment #Postalytics #DirectMail

#Fundraising, #nonprofit, #highereducation, #plannedgiving, and #estateplanning pros: As #NationalEstatePlanningAwarenessWeek comes to an end, you may want to check out our two recent episodes of our Print to Pixel podcast, where our CEO, Dennis Kelly interviews Aquanetta Betts, JD, AEP?, CAP?, CFRE of George Mason University and Pedro J. Rivera, Esquire of PJR Consulting LLC. Aquanetta and Pedro share how #marketing communication through multiple channels — including #DirectMail — is critical to the success of the relationships that will result in these important gifts to your organizations. You'll find both of these episodes — and more — on our YouTube channel: https://hubs.la/Q02VSyMd0

IN ONE HOUR: Our webinar with the Fiber Broadband Association, featuring our own Chas Rubino, our friend, Hannah Lee of Second Mile, and our client, Ryan Dendievel of Wire 3, as they explore how ISPs can leverage #omnichannel #marketing strategies to drive customer acquisition and growth. REGISTER NOW: https://hubs.ly/Q02VHSvV0 #fiber #fiberbroadband #fiberoptics #telecom #crm

The latest episode of our Print to Pixel podcast is now available on YouTube! It's National Estate Planning Awareness Week, so check out what Pedro J. Rivera, Esquire of PJR Consulting LLC discusses the strategic approach to major gift #fundraising in an #omnichannel #marketing strategy. He highlights the use of #directmail to ask questions and gather data from donors, as well as the potential of #QRcodes to bridge offline and online experiences. And, big thanks to our CEO, Dennis Kelly, for another engaging interview! https://hubs.la/Q02Vtl9N0 #automation #qrcodes #directresponse #fundraising #nonprofit

Are you at Chicago Build Expo's #ChicagoBuild24 today and tomorrow? If so, be on the lookout for—or message directly—our #homeservices and #construction industries expert, William Boynton, who's there to tell you everything you need to know about #directmail #automation! #directresponse #marketing #crm #homeservices

While these rules have been strictly enforced for senders who send more than 5000 emails per day, Gmail and Yahoo will keep an eye on all senders. ??? Link in comment #EmailMarketing #DirectMail #Postalytics

We now have 16 episodes of our "Print to Pixel" podcast published since we rebranded it, and we'd like to thank all of our guests. BIG thanks to: ?? Mandy Thompson ????? of Digital Reach Online Solutions and Nonprofit Tech Shop Kimberly McKinley of UTOPIA Fiber Jesse Cunningham of HubSpot Tim Oleary of NextGen Fundraising Erica Waasdorp of A Direct Solution Steve Smith of LiveOak Fiber Eliza Slone of MKDM Mark Becker of Cathexis Partners Nathan Chappell, MBA, MNA, CFRE of DonorSearch Aquanetta Betts, JD, AEP?, CAP?, CFRE of George Mason University Check out ALL of our episodes here: https://hubs.la/Q02V9jkr0 ...and kudos to our CEO and podcast host, Dennis Kelly, for his time and efforts in making this podcast what it is!

"Measuring the right KPIs is what separates struggling from best-in-class marketers. With direct mail platforms, measuring results with KPIs becomes as easy as tracking digital campaigns. With that detailed level of data, you have access to information that can help you focus your marketing budget on your most likely prospects." Check out this recent post on our blog: https://hubs.la/Q02V7cNm0 #directmail #automation #marketing #fundraising #directresponse #CRM