Portland Marketing Analytics, LLC

Are you comparing apples to oranges when analyzing the performance of your experiential marketing campaigns? A high-energy trade show booth and an intimate influencer event have completely different dynamics. So, how do you ensure you're gathering data that allows for accurate comparisons? Enter standardized event survey templates. By utilizing a consistent set of metrics across all your campaigns, you can ensure reliable data collection, regardless of the event format or activation type. This approach empowers you to: ??Benchmark performance: Easily compare results between different events to identify trends and best practices. ??Measure ROI accurately: Gain a clear understanding of the return-on-investment for each campaign. ??Streamline reporting: Simplify reporting by using consistent data sets for all your experiential marketing initiatives. Stop struggling with inconsistent data collection! Our latest blog post explores the benefits of the standardized event survey and how they can revolutionize the way you measure your experiential marketing success. Click here to read the full blog post and learn how to ensure consistent data collection across all your campaigns! https://ow.ly/GJPF50RwkGm #ExperientialMarketing #DataAnalysis #EventMeasurement

It’s here! ?? The Fair & Festival Sponsorship Benchmarks Report is officially live! If you're investing in sponsorships this season, make every dollar count. Watch as PortMA President, Chris Clegg, breaks down how this report delivers the industry insights, audience data, and ROI benchmarks you need to secure a sponsorship win. ?? Exclusive launch discounts: ? $250 off for Social Media followers ? $500 off for House List members ?? Download the Full Report Now! ?? https://zurl.co/oLyRi Not ready to buy yet? Download a free sample: https://zurl.co/a0rvZ —and when you’re ready to upgrade, enjoy our launch discounts! #PortMA #FairandFestivalSponsorships #ExperientialMarketing

??Close More Sponsorship Deals with Fair & Festival ROI Data! Just 1 day to go! Unlock exclusive insights, benchmarks, and ROI data to land bigger, smarter sponsorships. Don’t miss out! #PortMA #FairandFestivalSponsorships #ExperientialMarketing

Want to Maximize Your Sponsorship ROI? Start Here. Something BIG is coming in just 4 days… ?? Top brands have a secret to securing bigger budgets, optimizing event spend, and driving game-changing sponsorship results. And soon—you will too! The insights you need are closer than you think. ?? Don't miss out! #PortMA #FairandFestivalSponsorships #ExperientialMarketing

Are Your Fair & Festival Sponsorships Delivering Real ROI? Sponsoring fairs and festivals is a big investment—but without data, how do you prove it’s worth it? ?? In just five days, we’re dropping the Fair & Festival Sponsorship Benchmark Report, packed with actionable insights, industry benchmarks, and ROI-driven data to help you: ? Compare your performance to industry leaders ? Justify your sponsorship budget with real data ? Optimize future event investments for higher returns Stay ahead of the game and make smarter, data-backed sponsorship decisions. #PortMA #FairandFestivalSponsorships #ExperientialMarketing

Consistency beats creativity when it comes to long-term success. Aligned teams + standardized processes + reliable data = ? Reusable systems ? Stronger results ? Happier clients Deliver measurable value every time. ?? Learn more: https://vist.ly/3mtrbwq #PortMA #ExperientialMarketing #MarketingStrategy

The best campaigns aren’t the most creative—they’re the most consistent. Standardized playbooks align sales, ops, & account teams for scalable success: ? Trust through solid data ? Skyrocketing efficiency ? ROI-driven storytelling Smooth, repeatable results. Every time. ?? Read more: https://vist.ly/3mt6vak #PortMA #ExperientialMarketing #EventMarketing

?? Part 2 of 3: Fostering Long-Term Client Relationships?? 93% had never heard of the brand before. ?? This adult beverage campaign turned first impressions into lasting impact with experiential marketing magic! ?? Through strategic sampling and data-driven insights, 52% left ready to buy. ?? Cheers to ROI growth year over year! ?? #ExperientialMarketing #EventROI #PortMA

If you’re not measuring ROI effectively, you’re leaving money—and opportunities—on the table. But here’s the good news: It’s not as complicated as it seems. The RIV Paradigm simplifies the process by breaking ROI into three clear steps: 1?? Reach: Start by quantifying who engaged with your campaign. 2?? Impact: Measure how likely these individuals are to take the next step. 3?? Value: Translate those actions into actionable outcomes. This process isn’t just about numbers. It’s about gaining clarity. When you can tie your efforts to specific outcomes, it becomes easier to make smarter decisions going forward. So, the next time someone asks about ROI, don’t just throw out a percentage or a dollar amount. Walk them through the story of your campaign. Show them the value of what you created. #PortMA #ExperientialMarketing #StoryTellingWithData https://vist.ly/3mqu2sn

Measuring experiential ROI isn't as overwhelming as you might think. We get it—there’s a lot of data, a lot of moving parts, and sometimes, it feels easier to just focus on the creative side of things. But here’s the thing: ROI isn’t just about the numbers. It’s about the narrative. The RIV Paradigm is the ROI game-changer you’ve been looking for. It breaks down the process into three simple steps: Reach, Impact, and Value. And here’s why that matters: ?? It’s actionable. You’re not just crunching numbers—you’re learning what worked and why. ??? It’s practical. You can use these insights to refine your future campaigns. ?? It’s empowering. There’s nothing more satisfying than being able to prove that your work made a real difference. Marketing is about more than just creativity. It’s about creating connections that lead to measurable results. And when you can show the value of those results, you’re not just a marketer—you’re a storyteller, a strategist, and, most importantly, a creator of impact. #PortMA #ExperientialMarketing #ExperientialROI https://vist.ly/3mqak6m