Poppy's Tech Aid LLC

Poppy's Tech Aid is proud to announce the MOPs Skills Assessment Exam has been reexamined and refreshed accordingly to best fit the needs of the community. We appreciate everybody within the MOPs community who provided honest feedback over the past year to ultimately make this better a better exam. We are also proud to offer a new price lower price ($29.99) to allow individuals interested in testing their own MOPs expertise do so by receiving instant results. While many companies still use our exam to vet MOPs / RevOps and SalesOps candidates, we had a lot of individuals reaching out that want to test their knowledge. That being said, we have made it a MOPs 'challenge' which provides incentives to help you along the journey in your MOPs career. Details below. What’s in It for Exam Taker? ?? Score 80%+ – Earn a Certificate of Achievement to showcase your expertise on LinkedIn. ?? Score 90%+ – Get a certificate plus a shoutout from Poppy’s Tech Aid on LinkedIn. ?? Score 100% – Certificate, LinkedIn shoutout, AND a full refund of the exam fee ($29.99 USD)! #marketingoperations #mops #marketingoperationscareers #mopscareers #revenueoperations #revops #salesops #salesoperations #revenueoperationscareers #revopscareers #salesopscareers #salesoperationscareers #marketingtechnology #martech #crm #marketo #hubspot #sfdc #salesforce #pardot #marketingcloudaccountengagement #community #mopscommunity

Here's the most basic but efficient Email QA checklist you'll ever see: - Ensure there are no typos - Ensure there are no extra spaces or breaks - Ensure your From Address, Send Address and Reply-To Address are set properly and that the Reply-To inbox is being monitored - Ensure the Unsubscribe/EPC works properly - Ensure all your images (if applicable) have ALT TEXT that makes sense, are crystal clear and link to the proper place - Ensure all of your links and CTAs within the email are linked to the proper location and contain the necessary UTMs (if applicable) - Ensure all social media links are working/linking as expected - Ensure you've entered the right Recipient and Exclusion lists for the send. Always have an estimated number of final send contacts in your - Ensure all contacts in the recipient list are mailable during the time of send (e.g. don't try mailing to somebody we know has already hard bounced) - Ensure the PLAIN TEXT version of the email matches the HTML version of the email - Optimize inbox placing and boosting open rates by prioritizing the copy within your Subject Line and Preview Text - Optimize tokens / variable tags --- if using, ensure they have a proper 'default' value that will display when/if that respective field value is BLANK - If there's an add to calendar scenario, follow through to make sure that process works as if you were an actual registrant - If applicable, seed other team members but best practice is to seed yourself at least a few minutes (ideally hours) before the live send so you can review the live version in your inbox The above is in no particular order but if you're not doing all of this, you're not doing all you can when it comes to basic quality assurance. What are we missing?!? #emailmarketing #email #qa #qualityassurance #hubspot #mailchimp #pardot #marketingcloudaccountengagement #mcae #salesforce #sfdc #marketo #marketingautomation #marketingtech #marketingtechnology #mops #marketingops #marketingoperations #martech #revops #revenueoperations #html #emailqa

Marketing Operations Pro Tip: Three Email A/B Testing Best Practices 1. DO NOT test more than one variable (e.g. subject line, imagery, CTA text/color/placement, body copy) at once. Doing so makes it nearly impossible to determine which variable is causing any noticeable change or impact within the email results. This leads to unreliable data assumptions and an inability to pinpoint the most effective variable within your A/B testing. 2. Be bold with your testing. The bolder you are, the more likely you are to perform an A/B test that has a significant statistical difference to prove a hypothesis. A/B testing isn't about this word is better than that, think bigger picture when creating a hypothesis (e.g. subjects with a CTA will perform X% better of an open rate than those without, subjects with emojis will perform X% better of an open rate than those without). 3. Make sure your winner didn't just win because somebody had to win. There are several free calculators online to determine both the sample size needed and help analyze whether the results of your A/B test were statically significant. The calculation is based on a probability formula to determine how unlikely (or likely) the results of the A/B test were random. #emailmarketing #email #marketingautomation #martech #marketingtechnology #marketingops #marketingoperations #salesops #salesoperations #revops #revenueoperations #abtesting #abtests #crm #hubspot #pardot #marketingcloudaccountengagement #sfdc #salesforce #marketo #emailtesting #statistics

Pardot (Marketing Cloud Account Engagement) Pro Tip: the three most underutilized features in Pardot (MCAE) 1. Custom Redirects: allow you to track any link on your site OR via a third party site. Furthermore, you can trigger Completion Actions when a prospect clicks on the respective Custom Redirect link (e.g. if clicked, send prospect to static list for tracking, add 3 points to their score and notify the assigned user). Example Use Cases: - Display Ad: use a Custom Redirect for each link attached to a unique ad. Utilize completion actions to segment prospects via static lists and/or tags. - Social Media: gain better insight into the traffic coming from social platforms by creating a Custom Redirect for each link you share/post (in lieu of just sharing one link across all of your social platforms) 2. Page Actions: allows your team to track specific web pages separately from Pardot’s standard web page tracking. All visitors are cookied through the Pardot tracking code that needs to be implemented across your site. Completion actions can be fired off of Page Actions. Example Use Cases: - Bottom of the Funnel / Buying Signal Pages (e.g. viewed pricing page) - Unqualified Page Views (e.g. viewed careers page) 3. File Completion Actions: allows you to fire completion actions based off of the file (usually .PDF) view. For example, if you have ungated PDFs on your site but host them in Pardot, you can fire off completion actions to track WHO is actually downloading (as long as they're a known user to Pardot) by sending them to a static Pardot list or tagging them! #pardot #salesforce #sfdc #marketingcloudaccountengagement #mcae #marketingoperations #mops #marketingtech #marketingtechnology #listmanagement #segmentation #socialads #displayads #linktracking

Marketing Operations Pro Tip: Stay away from Multi-Select Picklists to avoid future headaches. Creating a field with the field type of Multi-Select (particularly in hashtag #salesforce) has more drawbacks/limitations than you would think. Reporting, automations, formulas, data imports and even integrations are limited when using the multi-select picklist which is why I personally try to advise folks to stay away as much as possible. The better option is oftentimes to use a regular picklist/dropdown and do dependent fields from there if additional variables are required! #salesforce #sfdc #marketingoperations #marketingtechnology #martech #mops #crm #crmmanagement #hubspot #marketo #pardot #markeitngcloudaccountengagement #mcae #fieldmanagement #datamanagement #salesops #revenueoperations #revops

Marketing Operations Pro Tip: Happy New Year from Poppy's family to yours! Friendly reminder: within your active email templates, don't forget to update the Copyright Year (within the footer) to 2025! Still doing this task manually? HubSpot, Pardot (MCAE) and Marketo all have automated ways (via token / merge tag) to handle this pesky task. Comment below with your respective tool to learn how! #marketingautomation #marketingoperations #marketing #emailmarketing #emailmarketingtips #emailmarketingstrategy #hubspot #hubspottipsandtricks #hubspotcms #marketo #pardot #salesforce #sfdc #crm #marketingtechnology #marketingtech #marketingadvice #emailtemplate #emailmanagement

In this blog, we'll dive into the exciting world of artificial intelligence (AI) and explore a revolutionary tool recently launched by HubSpot called Breeze. This innovative AI suite is designed to supercharge productivity, scale business growth, and provide actionable insights. Discover how Breeze can transform sales and marketing workflows, streamline tasks, and drive results. Ready to see how it can work for you? Click below for all the details! https://lnkd.in/eQttDQ6n #hubspot #hubspotbreeze #hubspotbreezeai #ai #artificialintelligence #marketingautomation #marketingtechnology #marketingoperations

Being a Marketing Ops professional is?difficult work.?We at Poppy's Tech Aid know and?understand the struggle, which is why we've made life easier by creating the?MOPs Assessment Exam. We are here to help and want to?ensure that?you?get the right?marketing operations guru on your team! ? The last thing you want is to hire the wrong candidate that comes with a plethora of negative consequences including but limited to: - A waste of money. According to the?U.S. Department of Labor, 'the average cost of a bad hire is up to 30% of the employee's first-year earnings' - A waste of time, energy and training resources - A drain on productivity due to lack of continuity - A negative impact on team morale and team stress levels and more But with the MOPs Skills Assessment Exam from Poppy's Tech Aid is designed to evaluate candidates for marketing or sales operations roles. It provides employers with insights into a candidate's readiness and long-term success potential. The exam is 50% off now through Sunday for our once a year Black Friday Deal! Learn More: https://lnkd.in/ehCZhV8m PLEASE NOTE: For the 50% off, please reply SAVE50 to this post and you will receive a special link. Offer ends Monday, December 2nd. Happy Thanksgiving! #marketingoperations #mops #marketingops #revenueoperations #revops #salesops #salesoperations #marketingautomation #marketingtechnology #martech #marketo #hubspot #salesforce #crm #pardot #marketingcloudaccountengagement

Struggle with HubSpot Marketing Contacts? Check out our new blog! https://lnkd.in/eE7HRmaD #hubspot #crm #email #emailmanagment #listmanagement

Happy Veterans Day! Thank you to all who have served. We are so grateful for you and your families as you provide us with the freedoms we all enjoy every day!