Poplar

Our team helps brands execute direct mail campaigns all day! From pre-campaign planning to post-campaign analytics, they know the industry trends for a successful campaign. Check out these general tips from just a few of our direct mail experts below. #DirectMail #Marketing

Looking to get started with direct mail? We've worked with thousands of brands across dozens of categories to help scale their direct mail efforts. With our years of expertise in launching direct mail for brands, we’ve mastered the art of creating impactful, results-driven campaigns for brands. Whether it’s driving engagement, boosting conversions, or building customer loyalty, you can ensure that your campaign will deliver exceptional outcomes. ?? Interested in getting started? Let's talk! https://hubs.la/Q02XNfl00 #DirectMail #MarketingExpertise

Special Offers for New Poplar Clients! ?? We're excited to announce some amazing deals that you won't want to miss: ?? a 1-month FREE trial of our Pro-Tier platform option! Experience all the premium features at no cost, and see how we can elevate your direct mail strategy with access to our lowest cost-per-piece pricing (starting at $0.49) + these added benefits: - Dedicated Account Manager - Site Visitor Retargeting - Dynamic Creative Translation & Support - Custom Data Sourcing - Discounted Bulk Send Pricing ?? FREE creative development of a postcard! While we offer creative templates for each format option, our experienced design team is happy to offer any new client who signs up for a paid platform option full creative development of a postcard (a $2.5K value) which will be sure to drive results on your first campaign. Now is the perfect time to jump in and give your direct mail strategy a boost for 2025! Reach out at https://hubs.la/Q02VJQwL0 to get started mailing ?? #DirectMail #Poplar

Are you overpaying for your direct mail platform? ?? As marketers, we know that every dollar counts. When it comes to direct mail marketing, many companies find themselves stuck paying premium prices & locked into long-term contracts for platforms with features they don't use or need. That's where Poplar comes in, our tech-powered direct mail platform, that offers 4 different monthly platform options (including a free monthly platform option) meaning there will always be an option that aligns with your brand's marketing needs. Poplar's pro-tier platform option (our most popular) allows for the lowest cost-per-piece option in the space with postcards starting at just $0.49. Check out our fully transparent pricing here: https://hubs.la/Q02VbYy50 + receive a free 30-day trial of our pro-tier platform option when you sign up for the platform. #DirectMail #MarketingStrategy #Pricing

While Poplar can be used as a self-service standalone DM platform, we also offer full-service account management to all pro-tier clients. This added benefit can be useful for someone who may not have the bandwidth to optimize efforts internally. We're happy to work with you in any aspect such as conducting audits of current mail strategies, setting up bi-weekly campaign planning/results recap calls, or developing testing plans to help you receive further learnings on campaigns. Reach out to us at https://hubs.ly/Q02Vc4060 to get started! #DirectMail #Platform #MarketingStrategy

Want to know how effective your direct mail campaign is? While using key metrics like promo codes, QR codes, and vanity URLs to track engagement on the front-end is important, it's essential to dive deeper with back-end tracking using a matchback analysis in order to see the full benefit / total conversions your campaign drives. Ready to take your direct mail to the next level? Let Poplar help you optimize and measure your success with real-time attribution right in the platform! ?? Check out the full article on direct mail attribution here: https://hubs.la/Q02XsdsP0 #DirectMail #Attribution

?? Why Direct Mail Stands Out Among Offline Channels ?? When it comes to offline marketing, channels like TV, radio, and podcasts can be effective, but they often lack the measurable precision marketers crave. That’s where direct mail comes in with a unique advantage: matchback analysis! With a matchback analysis, you can directly connect the dots between your mail campaigns and customer actions ?? Here’s why direct mail is a measurable powerhouse: ? Precise Targeting: You can segment your audience, personalize messages, and track responses. ? Matchbacks = Clear Attribution: Know exactly how your campaign drives results by matching customer responses back to your mail list. ? Longer Attribution Window: Unlike a TV ad or radio spot, direct mail is a physical touchpoint that can stick around, increasing engagement chances. If you're looking for true measurability in offline marketing, direct mail delivers the results that others can’t ?? #DirectMail #Matchbacks #OfflineMarketing

Which is Better: 2% Response Rate or 200% ROAS? ?? 2% Response Rate measures how many people act on your campaign (redeem, convert, sign up) out of all who were mailed. For example, if your campaign's AOV is $100 and you receive a 2% RR on a 50K circulation campaign, you drove $100K in revenue. If the total cost of the campaign was $25K, you just received a 400% ROAS. 200% ROAS (Return on Advertising Spend) means for every dollar spent, you’re earning $2 in revenue. ROAS gives you a clearer picture of revenue generated from your marketing investments. For example, if you mailed 50K circulation and your campaign cost $25K, that means you drove $50K in revenue from the campaign since you received a 200% ROAS. ?? Bottom line: the answer ultimately depends on your KPI goals, campaign cost and circulation, your AOV, and what you're measuring! ?? #DirectMail #Poplar #MarketingTips #DataDriven

?? Boost Your Marketing with Multi-Channel Attribution! ?? Do you ever wonder which marketing channels drive the most sales? Multi-channel attribution helps you track customer touchpoints—from digital to direct mail— to see where your efforts pay off. Get insights, allocate your budget wisely, and improve customer experiences. Want to go deeper? Use causal lift analysis to find out which channels are driving incremental conversions! ?? Check out the full article here: https://lnkd.in/ebUuYM6F #MarketingStrategy #Attribution #MarketingData #DirectMail

Direct mail is an incredibly offer driven channel and many brands see success when they utilize upcoming holidays for their campaigns. MANSCAPED is the perfect example of a brand who sees success by tailoring in-home timing & creative artwork to seasonal high times for the value prop. Check out Manscaped's full DM success story here: https://hubs.la/Q02S3N_Y0 With BFCM just around the corner, use Poplar to reach homes fast (3-5 business days from the time your creative is uploaded into the platform) for any upcoming seasonal campaigns. #DirectMail #Marketing #BFCM