Poplar

While a larger portion of our partners are seeking direct mail solutions for their DTC/e-commerce brands, We wanted to share some successful examples from other types of industries that utilize direct mail and their call-to-actions: ?? Education: "Congratulations, You've Been Accepted!" ?? B2B Telecom: "Call Us to Get Started!" ?? Local Restaurants: "50% Off an Entrée" Interested in launching an upcoming campaign for your brand, book a demo of the platform with a member of the Poplar team at https://hubs.la/Q03cjNq40! #DirectMail #B2B #DriveToStore #Education #Poplar

While seasonality in direct mail tends to follow the overall seasonality of the value prop, different brands see natural success at different times of the year. For example, we often see meal-kits pause direct mail efforts in the summer with people traveling, eating out, and spending less time in their homes. While some industries (retail, telecom, furniture) take an evergreen approach to DM, seeing success all year round while tailoring artwork imagery & content to each season and scaling circulation up or down depending on seasonality. Take a look below at the different industries we find perform the best during each season: ???♂??? Q1: New Year, New Beginnings: Key industries: Personal Care/Beauty, Meal Kits, Supplements, & Fitness ???? Q2: Spring Sales: Key industries: Travel, Tax Services, Retail, & Home Improvement ????? Q3: Summer & Back-to-School: Key industries: Kids Apparel, Outdoor, & Education ???? Q4: BFCM & Holiday Planning: Key industries: Retail, Stationary/Gifting, Nonprofit, & Luxury Goods Reach out to us at https://hubs.la/Q03cjJxY0 to launch a campaign at the perfect time for your brand's peak seasonality. With little lead time needed, a mailing can hit homes in just 5-7 business days from the time a creative is uploaded into the platform! #Seasonality101 #DirectMail #PoplarPlatform

For subscription-based brands like meal-kits for example, every lapsed customer is an opportunity. With triggered direct mail through Poplar you can win them back—automatically and effectively! Here’s how it works: ?? Behavior-Based Triggers – Send a personalized postcard or offer when a subscriber skips a delivery or cancels the service. ?? Irresistible Incentives – Reactivate interest with exclusive discounts or a “come back” gift. ?? FOMO Tactics – Remind them of the convenience and value they’re missing out on. With the right timing and messaging, direct mail can rekindle the love for your subscription-based brand! #DirectMailMarketing #TriggeredMail #Winback #MealKitMarketing #CustomerRetention #DTCGrowth

When planning for direct mail campaigns its important to know your lead times across the different direct mail types ?? Our shared mail program operates off of a set campaign calendar where dates are unable to be customized and commitment is due about 5 weeks before the in-home date ?? On the flip side, our quickest direct mail option is our solo DM platform, Poplar, where mailings can hit homes in as little as 3-5 business days from the time a creative is uploaded into the platform. This type of campaign is perfect for last-minute seasonal campaigns—whether it's Back to School, Spring Sales, or any seasonal event! ? #Poplar #DirectMail #SoloMail #SeasonalMarketing #MarketingStrategy

Rethink your current marketing strategies when it comes to drive-to-store direct mail campaigns ?? ??? One way you can utilize Poplar's dynamic printing capabilities with this type of campaign is setting up a merge tag to seamlessly pull in the nearest store location to the recipient's address and placing this callout directly on the mailer. Interested in setting up a dynamic campaign like this? Reach out to the experts at https://hubs.la/Q0355R2f0 #DynamicDM #DirectMail #DriveToStore

Direct mail campaigns with manufacturer’s coupons aren’t just seen—they’re saved! ?? Shoppers can hold onto them and redeem valuable savings on their next shopping trip, keeping your brand top of mind ?? ?? High Perceived Value: Manufacturer-backed discounts grab attention and build trust. ?? Customer Motivation: Coupons create urgency and a reason to visit the store now. ?? Trackable Results: Easily measure campaign success by redeemed offers. ?? Pro Tip: Use eye-catching designs and clear calls-to-action on your mailers to stand out in the stack! Ready to mail with success? ??? Reach out to us at https://hubs.ly/Q035PFfM0 to launch a drive-to-store campaign for your brand. #DriveToStore #BigBoxStores #ManufacturerCoupons #DirectMail #Marketing

We might make it look easy but our team is behind the scenes ensuring that all goes smoothly for your direct mail campaigns from production to print ?? Reach out to us at https://hubs.ly/Q035PHdM0 to hop on a demo of the platform! #ProductionCapabilities #DirectMail #Marketing

?? New Updates to the Poplar Shopify App! Make your direct mail campaigns more powerful, automated, and measurable: ?? Batch Mailings – In addition to action-based triggered mailings, you can now access batch mailings directly from Shopify! ?? Customer Segments – Target existing segments or create new ones to mail in minutes. ?? A/B Testing – With batch mailings, you can select more than one creative to test different offers, formats, or copy. ?? Streamlined Design – Our new campaign screen displays all of your active playbooks and any created batch mailings in a consistent design. Reach the right customers, optimize performance, and scale your direct mail strategy just like your digital marketing efforts! Get started at https://hubs.la/Q036p5f10 #ShopifyApp #DirectMailMarketing #EcommerceGrowth #PoplarUpdates

?? Choosing the right printing method is key to a successful campaign. Below is a guide for when to utilize Offset vs Digital printing: ?? Digital Printing: - Perfect for personalized mailers (think names, offers, or segmented messaging). - Quick turnaround for short runs and tight deadlines. - Cost-effective for small to medium batches (below 30-50K circ) ??? Offset Printing - Best for large-volume campaigns—lower cost per piece at scale (above 30-50K circ) - Superior color consistency and quality, ideal for detailed graphics. - Works with a wider range of paper types and finishes. Which method best fits your next campaign? Reach out to the experts at https://hubs.la/Q03556FK0 to chat further! #ProductionCapabilities #OffsetPrinting #DigitalPrinting #DirectMail

?? Calling all marketing professionals ?? we're attending the below conferences this spring: - February 20th: DTC Experts - April 8-9th: The Millennium Alliance - May 28-30th: SubSummit Let us know if you'll be at any of these events as we'd love to chat about how we can help with your direct mail needs for 2025! #DTCExperts #Millenium #SubSummit