PopFizz

You're repurposing video content wrong (and wasting 70% of your footage) Here's a painful truth: That 20-minute interview you shot last week? You used 3 minutes and trashed the rest. That's like burning money. Live. On camera. Here's what most companies do: ? Shoot a long-form video ? Post it in full (nobody watches) ? Maybe grab a highlight clip ? Let the rest die on a hard drive somewhere Meanwhile, smart brands are turning ONE video into: ? 3 LinkedIn power clips ? 5 Instagram stories ? 2 YouTube shorts ? 4 client objection handlers ? 6 team training moments ? 8 social proof snippets And they're doing it without shooting a single extra frame. The secret? It's not just about chopping up content after the fact. It's about shooting strategically from the start, with multiple platforms in mind. Companies that master content multiplication get 4x more engagement from the same production budget. Stop letting gold-mine content gather dust in your "footage" folder. Ready to make every minute of footage count? DM me "MULTIPLY" to book a 15-minute call. Let's make your next video work 5x harder. #VideoMarketing #ContentStrategy #MarketingROI PopFizz

He's right. We've all sat through those painful, scripted testimonials. We also know that nobody watches them. People want real. What really happened? How did it really make you feel? Did the product work for you? Did the service really do what it said it was going to do. Address real questions and objections right off the bat. Don't make people think too hard. Give them what they want quickly! Remember, your customers are thinking about what you can do for them. They're not really thinking about you. Want to see what that looks like? Let's talk. #VideoProduction

The brutal truth? Your competitors' video ads are CRUSHING yours. Not because they've got better products. Not because they're spending more money. Not because their marketing team is bigger than yours. It's because they've mastered the 5-second hook that FORCES people to stop scrolling. Here's what's killing your ads right now: ? Starting with your logo (instant death ??) ? Slow-building "storytelling" (they're already gone) ? Generic stock footage (yaaawn) ? That corporate music that screams "I'm an ad!" Meanwhile, your competition? They're using pattern interrupts that grab eyeballs like a magnet. Want the truth? You've got 1.2 seconds before someone decides to keep scrolling. But here's the secret weapon: If you nail the first 5 seconds, you'll keep 85% of viewers glued to your message. Stop watching your competition dominate while your ads get scrolled past. My team has crafted scroll-stopping hooks for brands across every major industry. We know what works. Ready to turn your ads into attention magnets? ?? DM me now to book a 15-minute call strategy call and let's discuss how to make your next video impossible to ignore.

?? We’re thrilled to kick off @FilmFestKnox as a proud sponsor! It’s all about celebrating the art of storytelling and supporting our vibrant creative community. Check out filmfestknox.com for the full lineup of films and grab your tickets if you haven’t yet ??? Join us for a weekend of inspiring stories, unforgettable films, and creative connections!

PopFizz partnered with the state of Tennessee, through a grant, to help 12 counties per year showcase the best assets and capabilities the counties had to offer to help site selectors and corporations in the decision making process when looking for a place to build, grow or relocate. Our team filmed a series of 12 videos each year to showcase the best of each county’s assets and capabilities. Evocative still photography further supported the story with sweeping landscape images and gritty industrial shots that detailed community achievement. We captured images that tell the story of each area’s workforce, education, business, quality of life, innovation and infrastructure. We wove these narrative elements into the websites to highlight the beauty and intangible qualities of each community. These digital elements underscore each county’s individual themes of craftsmanship, dedication, innovation and community. The videos became the introduction in each county’s new economic development website, setting the tone for corporate visitors to explore these unique regions. Crew ??: Ian LaPierre Jordan Peltz Michael Cummins Austin Christiansen Madelyn Vagott

Another day, another adventure! ???? Our social media manager, Maya, spent a weekend capturing all the behind-the-scenes action with LeMond at Electrify Expo San Francisco. We capture everything from demo rides to behind-the-scenes moments, highlighting not just the bikes but the entire experience. From creating dynamic content to engaging with audiences in real time, we make sure your brand’s story is seen and felt. Ready to elevate your next event? Let's make it happen!

Knoxville community, Tennessee is known for stepping up when it matters most. If you're willing and able to donate, we’re accepting drop-offs all week to support those affected by Hurricane Helene in Eastern Tennessee. Supplies will be delivered daily, and every contribution helps. Donations can be dropped off under the black pop-up tent in front. ??1740 Commons Point Drive, Knoxville, TN, 37920

If you are looking for a way to aid East TN, you can bring supplies to us at the address below ??

We're so excited for Let Them Be Naked's US premiere tonight at this year's Nashville Film Fest! ? ? Let Them Be Naked is a captivating exploration of the toxic fashion industry, guided by Jeff Garner, Design Sensory, and Suzy Amis Cameron. Visit letthembenaked.com to uncover the fashion industry's biggest secrets. ? ? Director: Jeff Garner Executive Producer: Suzy Amis Cameron Co-Executive Producers/Producers: Joseph Nother, Madelyn Cunningham Co-Producer: Darin Olien? Consulting Producers: Gerard Butler, Charles Annenburg? Director of Photography: Jake Macpherson? Editor: JordanPeltz? Composer: William Wright ? And a special shoutout to Andi Aukshunas at Old City Mailroom for contributing the title calligraphy!

? Mischief managed! ? Last year, we had the incredible opportunity to work with HGTV and Warner Brothers for the release of the highly anticipated Hogwarts Legacy game. To celebrate, they asked PopFizz to create an unforgettable Hogwarts-themed game night, and we couldn’t wait to bring the magic to life! ??♂??? With spooky season on its way, it’s the perfect time to revisit this magical project. From conjuring up three deliciously unique treats to crafting three enchanting DIYs, our goal was to transport fans straight into the heart of their favorite Hogwarts common rooms. Whether you're a Gryffindor, Slytherin, Hufflepuff, or Ravenclaw, you'll find something spellbinding to add to your own wizarding space! ????? Follow along for more behind-the-scenes magic and creative ideas that will have you feeling like you’ve just stepped behind the curtain! ?? Thank you to our team for their amazing work! ?? Director: Jordan Peltz DP: Mike Dearman Producer: Amy-Leigh Hubbard Photography: Jennie Andrews Production Design: Jill Tennant Food Styling: Margaret Hambright Assistant: Madelyn Vagott