POP CREATIVE

Victoria's Secret reported a 6.2% decrease in net sales in Q2 2023, totaling $1.4 billion, with comparable sales falling 11%. The brand's reluctance to embrace inclusivity and evolving beauty standards has contributed to this downturn. #BrandStrategy #MarketTrends #VictoriaSecret #Inclusivity #ConsumerBehavior #RetailIndustry #BrandEvolution #SalesDecline #BusinessCaseStudy #Marketing https://lnkd.in/gth6c-cv

Nokia once dominated the mobile phone market but failed to adapt to the smartphone era, leading to a significant decline. Internal challenges, including management decisions and organizational structures, played a role in this downfall. knowledge.insead.edu #Nokia #Innovation #TechnologyTrends #BusinessFailure #Adaptability #MarketShift #Leadership #TechIndustry #StrategicManagement #CorporateLessons

Estée Lauder is cutting 7,000 jobs, about 10% of its workforce, as part of a restructuring plan. New CEO Stéphane de La Faverie faces the challenge of reigniting growth, optimizing supply chains, and making the brand relevant for younger consumers. https://lnkd.in/eTFUfx7C #LeadershipStrategy #BusinessRestructuring #RetailIndustry #ExecutiveLeadership #BrandStrategy #LuxuryBeauty #ConsumerTrends #BeautyIndustry #GrowthStrategy #CorporateChange

Estée Lauder’s China-first strategy drove massive growth in the past, but it has now become a liability. With travel retail declining and local competitors rising, demand has shifted. Younger consumers prefer influencer-led, science-backed skincare over legacy brands. Brands must adapt or risk decline. #ChinaMarket #LuxuryBeauty #RetailStrategy #BusinessTransformation #ConsumerTrends #BrandMarketing #DigitalFirst #Innovation #BeautyTech #GrowthStrategy https://lnkd.in/eTFUfx7C

Estée Lauder has lost $100 billion in value over three years, with a 76% stock drop since 2022. Sales are down 12%, and net profits have fallen by 60%. The company’s over-reliance on China and slow adaptation to consumer trends are clear warning signs for legacy brands. Market dominance today does not guarantee success tomorrow. #BeautyIndustry #RetailTrends #LuxuryBeauty #MarketingStrategy #ChinaMarket #ConsumerTrends #DigitalMarketing #InfluencerMarketing #BrandStrategy #BusinessGrowth

Would you pay more for a luxury product in an aluminum container? Luxury beauty brands are using aluminum for refillable packaging because it is infinitely recyclable, lightweight, and has a premium feel. Over 75% of all aluminum ever produced is still in use today. (International Aluminum Institute, 2023) Does your brand use aluminum to balance sustainability and aesthetics? #AluminumPackaging #LuxurySustainability #EcoFriendlyLuxury #SustainableMaterials #BrandInnovation #LuxuryRetail #PremiumPackaging #GreenBusiness #CircularEconomy #PopCreative

How much longer will luxury brands use plastic? With Europe banning single-use plastics by 2030, high-end brands are replacing plastic with biodegradable, refillable, and recyclable alternatives. (EU Environmental Agency, 2023) Brands that adapt early are future-proofing their products and meeting evolving regulations. Is your brand moving toward plastic-free solutions? #LuxurySustainability #PlasticFree #EcoInnovation #LuxuryPackaging #SustainableDesign #GreenBusiness #Regulations #LuxuryTrends #BrandResponsibility #PopCreative https://lnkd.in/g8NiaRXE

88% of consumers want brands to help them live more sustainably. (Forbes, 2023) Luxury brands must lead by example—by investing in recycled glass, refillables, and plastic-free alternatives without compromising design. What sustainable shifts is your brand making? #Sustainability #LuxuryTrends #ConsumerExpectations #GreenInnovation #BrandResponsibility #LuxuryBusiness #SustainableDevelopment #RetailTrends #EcoLuxury #PopCreative

Why are high-end brands wrapping products in fabric instead of paper? Luxury brands are embracing Furoshiki-inspired fabric wrapping as an eco-friendly alternative to disposable packaging. Japan’s Ministry of the Environment found that adopting reusable wraps could cut paper waste by 60% in the retail industry. (Japan MOE, 2023) Would you try reusable fabric packaging for your brand? #SustainableLuxury #Furoshiki #EcoFriendlyBranding #LuxuryPackaging #ReusablePackaging #SustainableInnovation #RetailTrends #LuxuryExperience #EcoDesign #PopCreative https://lnkd.in/g8NiaRXE

Would you spend more on a product if the unboxing felt like a ritual? 70% of consumers say a premium unboxing experience makes them more likely to recommend a brand. (Dotcom Distribution, 2023) Sustainable packaging doesn’t have to mean plain. Magnetic closures, ribbon ties, and layered reveals are all eco-conscious ways to enhance luxury. How does your brand create memorable first impressions? https://lnkd.in/g8NiaRXE #UnboxingExperience #LuxuryBranding #SustainableDesign #ConsumerExperience #EcoPackaging #MarketingStrategy #PackagingInnovation #LuxuryRetail #BrandExperience #PopCreative