Traditional?lead generation?has lost impact. This is a cold, hard fact. Cold outreach, gated content, and generic email campaigns simply don’t cut it anymore. Instead, smarter restaurant technology brands are focusing on?demand generation—the art of creating awareness, authority, and trust?before?the sales conversation even begins. At Popcorn, we believe?demand generation is a wolf in sheep’s clothing—an approach that looks like branding but, when done right, drives measurable pipeline growth. Your restaurant tech brand needs to wear that disguise right now. ?? Here’s how to do it: https://lnkd.in/esjhDiGC #marketing #demandgeneration #leadgeneration #brand #digital
关于我们
Popcorn Marketing Group, LLC (Popcorn GTM) specializes in go-to-market strategies tailored for restaurant technology start-ups and foodservice suppliers. Our mission is to accelerate your brand awareness and business growth through expert guidance in brand marketing, content marketing, and intelligent digital campaigns.
- 网站
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https://popcorngtm.com
Popcorn GTM的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 2-10 人
- 总部
- Boston
- 类型
- 自有
- 创立
- 2021
- 领域
- consulting、marketing、branding、product marketing、demand generation、lead generation、brand awareness、website、GTM、go-to-market、restaurant technology、restaurant software、partnerships和sales operations
地点
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主要
US,Boston
Popcorn GTM员工
动态
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?? In episode 026 of the Morning Sam, Morning Ralph Podcast, Paul interviews Rahul Musunuri, CEO of Khumbu Systems. They dive into the critical importance of integrations in restaurant ecosystems, likening them to the lifeblood of a thriving restaurant. Rahul discusses the inception of Khumbu, a company named after the customer-focused valley near Mount Everest, and its mission to solve complex restaurant tech integration issues. With over 50,000 restaurants and millions of orders processed monthly, Rahul elaborates on the challenges and solutions Khumbu provides, focusing on seamless integration to enhance guest experiences. The conversation also touches on emerging technologies like AI and the future of restaurant tech, along with Rahul’s insights on the company's operations, culture, and exciting developments. Don't miss this engaging and educational conversation! Give it a listen and learn more about Khumbu at https://www.khumbu.com/ ?? Subscribe and find all episodes of MSMR at https://lnkd.in/eiADnBfz or almost everywhere you get podcasts!
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Popcorn GTM转发了
?? If you're in restaurant tech, this is a must-listen. Everyone promises the power of seamless tech integrations, but in my latest podcast episode, I talk with Rahul Musunuri, CEO of Khumbu Systems, and he delivers. We discuss how technologies, when properly integrated into a tech stack ecosystem, can enhance guest experiences without adding IT headaches for operators (or tech vendors!) With over 50,000 restaurants and millions of orders processed monthly, Rahul elaborates on the challenges and solutions Khumbu provides, the future of agentic AI, and focusing on seamless integration to enhance guest experiences. Tune in to learn how Khumbu transforms tech into hospitality success! ?? Watch/listen right here at: https://lnkd.in/er6-tvyZ -- or on Spotify, YouTube, and other pod networks. Catch Rahul and Khumbu at #MURTEC2025 and inside #RTNStartupAlley Restaurant Technology Network Hospitality Technology One Goal Consulting Popcorn GTM Matt Haselhoff Mike Falcone Donald Guarnieri M.C.V. Reddy Abigail Lorden Leonhard Robert Firpo-Cappiello Tammy Hanson #RestaurantTech #SeamlessIntegration #KhumbuSystems #MURTEC
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Popcorn GTM转发了
It's been a minute since I was last at MURTEC and Restaurant Technology Network's Start-up Alley. But this year, I'm 10x more interested in what's going on in the "Alley" than ever before. It's where tomorrow's tech will be plucked from the vine and put to work. Each of these companies represents an entrepreneurial spirit and approach to problem-solving our industry can celebrate! Congrats to these Fabulous Fifteen restaurant tech start-ups: 1. All-Day: Provides solutions tailored for guests with dietary restrictions and preferences, enhancing inclusivity in dining experiences.? 2. foreva.ai: Develops AI-powered voice agents that seamlessly integrate with existing POS systems, streamlining order-taking and customer interactions.? 3. ForteSG, Inc.: Automates back-office processes, including payroll and finance, to improve operational efficiency for restaurants.? 4. FranchiseSEE: Offers a comprehensive platform designed to simplify and manage franchise operations effectively.? 5. Incept AI: Specializes in AI-driven voice technology for order taking, applicable to phone and drive-thru systems, and integrates with POS and KDS.? 6. Livelytics: Provides real-time analytics solutions that visualize restaurant sales and operations, aiding in data-driven decision-making.? 7. OfOne (YC W23): Delivers AI-powered ordering and upselling solutions to enhance the dining experience and increase revenue.? 8. Pickpad: Introduces a smart system designed to make order pickup faster and more efficient, improving customer satisfaction.? 9. Realytics: Utilizes AI to analyze customer behavior, providing insights that inform better business decisions.? 10. SignalFlare.ai: Transforms complex data into relevant insights through a decision science framework, aiding strategic planning.? 11. Table Touch: Offers a table management system that optimizes occupancy rates and server performance, enhancing operational efficiency.? 12. Khumbu Systems: Provides a universal API that simplifies integrations and connects disparate systems within restaurant operations.? 13. Vox AI: Develops AI-powered voice automation solutions to streamline various restaurant operations.? 14. Xenia: Offers workforce management and team collaboration tools designed to enhance productivity in the restaurant industry.? 15. Xina AI: Voice Ordering Software for Hospitality: Provides AI-powered voice ordering solutions specifically tailored for the hospitality sector, improving order accuracy and customer experience. #RTNStartUpAlley #MURTEC2025 foreva.ai, ForteSG, FranchiseSEE, Incept AI, Livelytics, OfOne (YC W23), Pickpad, Realytics, SageNet, SignalFlare.ai, Table Touch, Khumbu Systems, Vox AI, Xenia, Xina AI: Voice Ordering Software for Hospitality Chad Horn One Goal Consulting Popcorn GTM
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We're pretty pumped that One Goal Consulting is our restaurant tech sales partner, but we're even more jacked that together we're trying to change the game. #joinus #rewritetherules
The restaurant tech sales model is broken. Here’s how we fix it. If you’ve spent any time selling technology to restaurants, you know the struggle: ?? Too many vendors. ?? Decision fatigue. ?? Cold outreach that goes nowhere. Restaurant operators are bombarded with sales pitches daily, and most of them are ignored. Not because the solutions are bad—but because the approach is broken. Our recent post hits the nail on the head: The current sales model isn’t working. Restaurants don’t want more cold calls. They want trusted advisors who understand their business, bring real insights, and make their lives easier. What’s Wrong With Restaurant Tech Sales? ?? Oversaturation: Thousands of tech vendors fighting for attention. ?? Misaligned Messaging: Selling features instead of solving problems. ? Time Constraints: Operators don’t have time for endless demos. How Do We Fix It? ? Focus on Relationships, Not Transactions – Stop selling, start consulting. ? Industry-Specific Messaging – Speak their language. Show real-world impact. ? Smarter Outreach – Ditch the cold spam. Build credibility through thought leadership, referrals, and strategic content. Are you seeing the same challenges in restaurant tech sales? Let’s talk. Drop a comment or DM any of us: Matt Haselhoff Mike Falcone Donald Guarnieri Paul Molinari Popcorn GTM #RestaurantTech #Sales #TrustedAdvisors #Growth #PopcornGTM #OneGoalConsulting ?? Read the full blog here on our new website! https://lnkd.in/eMVAbpNj
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Popcorn GTM转发了
Hot tips! That’s what I share in my latest podcast appearance. I had an amazing time on ‘The Morning Sam, Morning Ralph’ podcast (MSMR to its friends) talking with host Paul Molinari about business mentoring, creativity and communication. Pop over to this link and you’ll not only be able to enjoy the recording but there key takeaways from our discussion are detailed on the page (with some nice photos). Don’t be boring - go and get inspired from this or any of the other great conversations from MSMR). https://lnkd.in/dpyK6EBJ https://lnkd.in/dei8r8NV #theMorningsamMorningRalph #MSMR?#businessmentoring #mentorship #businesscoach #businessgrowth #entrepreneurship #businesstips #communication #communicationskills #publicspeaking #storytelling #creativethinking #RicherSolutions #KingOfPinpoint
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Popcorn GTM转发了
New 'Morning Sam, Morning Ralph Podcast' drop! In episode 024, we're looking at real-world loyalty (rewards) programs for restaurants with expert Olga Berkovich Lopategui of Restaurant Loyalty Specialists. Insightful perspectives await in the full episode wherever you get your podcasts or find it on the Popcorn GTM website in our MSMR re-cap blog: ?? https://lnkd.in/e2aRB5Mb #DataDrivenMarketing #CustomerLoyalty #RestaurantTech #CRM
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Popcorn GTM转发了
I'm so excited to announce a new strategic partnership between?ONE GOAL CONSULTING and?Popcorn GTM, bringing together two powerhouse teams to help restaurant technology #vendors break through the noise and connect with the right #buyers. OGC, led by restaurant industry veterans Matt Haselhoff, Mike Falcone, and Donald Guarnieri,?bridges the gap between restaurant brand executives and the technology solutions they need, ensuring better outcomes for buyers, vendors, and sales professionals alike. Popcorn GTM?helps restaurant tech vendors refine their brand identity, sharpen their voice, and craft compelling stories that capture attention and drive real engagement. Together, we’re making it easier for restaurant brands to discover top-tier solutions and for vendors to stand out in a competitive market. Stay tuned for what’s next! ?? ?? #RestaurantTech #Partnership #GTM #BrandStrategy #SalesAcceleration?
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A cheeseburger deluxe with a side of Ozempic? While everyone is mesmerized at how #AI can impact the restaurant business, GLP-1 drugs wield power in another way... IRL consumer trends. ?? Here’s a startling fact: Nearly?12% of American adults?have tried or are currently taking a GLP-1 drug, according to a KFF poll. Even more surprising? Adults aged 18–29 are the leading users of these drugs for weight loss.?7% of adults aged 18-29 (#GenZ) have used or are using #GLP1 drugs for weight loss compared to just 1% of those 65 and older. Julia Dunn explores "The Role of GLP-1 Drugs in Shaping Restaurant Futures" in her latest blog. ?? Check it out: https://lnkd.in/e47q__SR
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?? AI isn’t just for the big brands anymore. Smaller restaurants now have access to an open-source tool that could level the playing field. DeepSeek R1 could change the game for independent operators—giving them access to AI-powered efficiencies that were once exclusive to major chains. Faster order processing, streamlined operations, and better customer insights—all without the #ai enterprise-level price tag. #gamechanger At Popcorn GTM, we’re always tracking the tech that truly moves the needle. Here’s why DeepSeek R1 is a big deal for small restaurants. ?? ?? ?? https://lnkd.in/exSr53tz #RestaurantTech #AI #GoToMarket #RestaurantIndustry