Pop Up Mob

Who says vacation can't be year round? ?????? We’re all about a college tour, and this OUAI St. Barts activation is next level! Visitors could sip on custom mocktails inspired by the fragrance, grab a trendy St. Barts hat, and score exclusive product giveaways. Students escaped from study mode to island vibes for a little escape. There’s no OUAI we’re ready to say goodbye to this tour! 10 campuses, 16 activation days, and endless island vibes. This tour is definitely one for the books! ?????? Ready to bring your brand to college campuses across the country (and world)? Contact us at [email protected] to plan your next opportunity to meet Gen Z right where they are! [?? : Cathie Rattanakone]

Wowwww the MOB turns 10! ??? From our very first pop up to countless unforgettable experiences, what an incredible journey it’s been! Thank you to everyone who believed in us, collaborated with us, and made our pop up dreams come to life. Here’s to a decade of creativity, connection, and the magic of the moment—and to so much more ahead! ??

It’s official: Pop Up Mob is 10 years! ????? Since 2014, we’ve been brands’ one-stop-shop for pop up experiences. Our unconventional storytelling method connects brands and consumers through unforgettable narratives. We are an award-winning team of women-led, like-minded individuals who live to create some of the most unforgettable experiences today. Check out this fun recap of our last 10 years: BizBash’s Top 50 Event Designer ?? AdWeek’s Fastest Growing Agency ?? Event Marketer’s Top 100 It List ?? Over 230 Activations? Over 175 Brands / Clients Across 15+ Industries? Over 500,000 Visitors Over 3000 Days Live Over 40 Tours Over 90 Storefronts & Experiences Over 100 Cities Across 7 Countries AND WITH 86 MOBSTERS! Celebrate 10 years of memories with us! Who’s ready for the next 10 years? ????? We’re now booking 2025! Reach out to [email protected] to start building your experiential activation strategy for 2025.?

What is your brand's next themed launch? ?????? Loves me, loves me not? Leaning into a theme to showcase a product collection is always an impactful way to reach your audience. That's never been more true than with Intimissimi's Pretty Flowers collection and their 2024 NYFW storefront! Step into the Italian countryside with Intimissimi for this lacey, floral wonderland in NYC's Meatpacking. Showcasing Intimissimi's Pretty Flowers collection for NYFW, this pop up concept was bellissima. While transporting visitors to Intimissimi's flower shoppe, we made sure to bring every detail to life. Surrounded by flower fields full of real flowers, visitors can collect a floral-inspired tea, a tea-infused lollipop, and a special GWP. ?????? Ready to lean into a dynamic theme for your brand's next launch? Contact us at [email protected] to chat about your next launch! [?? : Alyssa Greenberg]

Is your brand ready for that back-to-school rush yet? ?????? Campus tours are such a great way to reach those Gen Z consumers who are just starting back to school! After this tour with MONDAY Haircare (and with more to come this fall), we're becoming experts at the Brand Campus Tour??! For Monday, we made sure this airstream stood out in that iconic branded pink, offering shower caddies full of students' favorite haircare products just in time for the new semester. From lockers full of product to pink vanity selfie moments, we attracted students from across the campus! Students could play a game to win additional products for their shower caddies AND take tons of pictures all around the build (every inch was IG-ready). ?????? Ready to meet the consumer where they're at on a tour across the country? Contact us at [email protected] to find your brand's perfect route! [?? : Lauro Soto]

Tag, you're it - for Pop Up Mob's next end-of-summer project! ?????? It's still a Barbie summer for us, as we transform the iconic Leon's Bagels into a Garage Clothing Denim paradise w/ pink bagels and cold brew. With an emphasis on the GARAGE Campaign "Tag She's It", YOU'RE it to find a more fun takeover this weekend! Takeovers are all about the details : from a freshly mirrored parking meter to a denim-wrapped mailbox delivering your favorite new jeans. Plus, a GARAGE pink moment at every corner for you to take that mirror selfie & share (because Tag, YOU'RE it). Ready for a custom pink bagel? The IG feed definitely is. Plus, visitors also received a scratch card offering an opportunity to play-to-win exclsuive tote bags, giftcards, and more! We love a gamification moment, especially to bring a little activity to this picture-perfect takeover. ?????? Want to find a takeover that creates a perfect collab for your brand? Contact us at [email protected] so we can find that takeover sweet spot! [?? : Alyssa Greenberg]

Are you ready for this? ????????? Peppermayo meets London in a pop up that is so demure and so classy. This Greek Street retail store was the perfect way to dip into the newest collection for all the London babes! Stay tuned for a closer look at this iconic store. Walking into the Peppermayo store is a bright experience, referencing the classic aesthetic of Peppermayop. From elevated displays to intricate florals, this was one for the books. And the experience? From complimentary matcha, a claw machine, and a change tow in tickets to Taylor Swift, it was easy to enjoy your time inside of Peppermayo Greek Street. Short-term retail shops are perfect for allowing you to get in front of your consumer and create a 360-degree experience with your brand, while adding special touchpoints unlike any other. Just see Peppermayo's store with an exclusive chance to win Taylor Swift tickets! ????????? Ready for your brand to stand out at the next trade show or convention? Contact us at [email protected] to chat about your next booth!

WE'RE HIRING: Full-Time Creative/Strategist Director 8+ Yrs of Experience [remote position]! ABOUT POP UP MOB: PUM is not just an ordinary experiential marketing agency - we are an award-winning, innovative powerhouse dedicated to creating unforgettable brand experiences. As a one-stop marketing agency, we work closely with our clients at every stage of their projects, providing comprehensive support from development to execution and everything in-between. Our approach is anything but conventional; we specialize in unique storytelling methods that forge powerful connections between brands and consumers, crafting narratives that leave a lasting impression. JOB DESCRIPTION? POSITION SUMMARY: As a Creative/Strategist Director, you will play a critical role in shaping the direction and success of our client proposals. You will be responsible for conducting in-depth market research, developing compelling concepts, managing the design team, and collaborating with the Design and Project Management teams to ensure the feasibility and effectiveness of our proposals. Your creative vision and strategic thinking will be essential in crafting presentations that captivate and persuade our clients. JOB APPLICATION? Please share your resume and cover letters to [email protected]. Please note if you don’t have at least 8+ years of experience you will not be considered for this role. We would also love to see a case study of a project that you recently worked on.

Are we at a spa or a trade show? ????????♀? It's been OUAI too long, so we're taking you to SEPHORA's SMC 2024, where we brought OUAI's Daily Care line to life. From fine to thick, your hair is definitely OUAI's type! When walking into OUAI's booth this year, visitors were transported into the bathroom of their dreams. With three color stories taking people into the world of their specific hair type, they discovered products made for them, while basking in that familiar OUAI scent and testing the newest products in their shower lineup. We built this booth to make you forget you weren't at the spa, treating your hair to some well-earned TLC... Trade show booths give brands a unique opportunity to pop up right next to their fellow brands - and find a fun way to stand out! Just like OUAI 's standing out by bringing a shower oasis right to the ballroom! ????????♀? Ready for your brand to stand out at the next trade show or convention? Contact us at [email protected] to chat about your next booth! [?? : Kendal Bruce]

Still in search of our next full-time Mobster! If you're a Senior Project Manager in NYC, we'd love to hear from you -- APPLY BELOW: