"The digital landscape is now packed with dubious inventory, fraudulent media properties and non-organic content – all of which ultimately work against brand goals rather than serve them. And thanks to automation and AI, it’s easier than ever to create junk sites." PREACH David Nyurenberg!! ?????? The industry has relied too long on "audience" as the filter for quality. The ongoing perspective of "It's not about where they see the ad, it's about who sees it" has driven the industry in the wrong direction. We need to focus on inventory quality. We need to offer tools that let buyers buy the inventory they want and view their delivery with full transparency. It's time to pay attention. Read the full, well-written AdExchanger article by David here: https://lnkd.in/eeH3MRbF
Pontiac Intelligence
广告服务
Ridgewood，New Jersey 687 位关注者
The next generation DSP built for advanced media buyers. Get more control and results from your programmatic buys.
关于我们
Pontiac Intelligence is a fully transparent Demand Side Platform which gives users and advertisers the ability to buy ad space across all types of digital devices. We have access to billions of global impressions across CTV, Digital Out of Home, Display, Native, Video, and Audio. We are completely transparent in terms of pricing and data, a rarity in a very complicated and opaque industry. Our technology offers advertisers, agencies, and small businesses the ability to place targeted digital ads and drive efficient ROI. Advertisers can leverage our relationships with all of the major third party data providers and access thousands of Behavioral, Contextual, Brand Safety, Viewability, and Weather Targeting segments. Campaign setup and reporting is simple and getting detailed data from all the details of where your ads ran. Our platform also offers the ability to measure foot traffic to physical retail locations through integrations with mobile geo-fencing companies. *No campaign minimums required. *Ability to leverage either a self-service model or our full-service model.
- 网站
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https://pontiac.media/
Pontiac Intelligence的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Ridgewood，New Jersey
- 类型
- 私人持股
- 创立
- 2015
- 领域
- artificial intelligence、display advertising和machine learning
地点
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主要
获取路线
45 N Broad St
US，New Jersey，Ridgewood，07450
Pontiac Intelligence员工
动态
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Andrew Casale said it well at the 2024 Pontiac Summit: cutting out MFA had a net positive effect on Index Exchange's marketplace. We've known forever that DSPs can't handle the total volume of supply coming at them from the supply side, so they throttle what they see. This means that different DSPs have different views on inventory and what they can provide to buyers. At Pontiac, we focus on super premium CTV with a layer of transparency that is unmatched. Watch the video with Keith Gooberman to learn more about how it all works:
DSP and throttling: complicated stuff. But, fascinating! About a month after the #PontiacSummit2024 we are starting to dig through material and this quote from Andrew Casale is simply too great to breeze over. He explains that Index Exchange famously removed any MFA sites they identified from their exchange and it had no impact on overall revenue. Here at Pontiac, we built our own bidder. No...we have not licensed someone else's and called it our own (this is way more common than I thought). We built our own from the ground up, and we understand how much the DSP throttling impacts what the end client receives. More on that next week. For now, please enjoy listening to Andrew and my interpretation with graphics for you on this November Monday. Pontiac Intelligence Programmatic Mechanics
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The Pontiac Summit was a massive success and we are so happy to have welcomed over 200 industry colleagues and leaders. We're already planning the 2025 Summit, but here's a look at this past year's show!
The Pontiac Summit 2024 Sizzle reel is here! On October 8th, 2024 we brought together 200 advertising industry professionals for a day of panels, discussion and various forms of trivia. We thank you to all our sponsors and we cannot wait to do it again next year! Check out the sizzle! Index Exchange Magnite Vistar Media Marketecture Media Chalice AI Curb Mobility AdLib: DSP Advertising Made Easy IndiCue Spaceback MContextual Hashtag Labs Pontiac Intelligence Programmatic Mechanics
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Missed the Pontiac Summit last month? Attended and want to relive the exciting moments? We've posted the panels from the event on YouTube, so check them out: https://lnkd.in/deHgpH7E The panels include: - Our Welcome Remarks from Keith Gooberman - Buyer Strategy with Adam Heimlich, David Nyurenberg, Molly Visgilio, Alexander Groysman, and Egbavwe Pela, MBA - Fireside Chat with Andrew Casale - Publisher Perspectives with Heather Carver, Jana Meron, Jessie Gruber, and Richard Zeroth - Founding an AdTech Company with Mike Hauptman, Casey Saran, Luke Hills, and Jared Lake - AdTech Jeopardy with Ari Paparo, Marcus Pratt, Stephanie Layser, and James Hercher We loved hosting the event and we hope you enjoy watching it!
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Curation is a great trend for a more privacy safe/publisher centric world. There are risks of bad actors but the opportunity is high. Check out our take from Keith Gooberman
Curation good! Curation bad! While most targeting offered by curation can be done through a DSP today, curation is a perfect trend for the privacy safe world of tomorrow. It will have a tremendous impact as a core product and differentiator for the SSPs and exchanges. And, of course, like any product in advertising, some will use it to justify unreasonably high margins. Pontiac Intelligence is also well positioned for curation as a DSP, and I talk about that as well. #Curation #Adtech Programmatic Mechanics
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Agency vs. arbitrage - an interesting debate on the best way to make money and represent clients. In this video, Keith Gooberman dives into how the trend of agencies moving to principal based buying might not be the best tactic for agencies, especially when the volume of work needed to manage media is higher than ever before.
Transparency vs no transparency! What a great argument. Maybe the amount of s%&t an agency has to handle when they are launching across 35 different digital platforms is simply too much and they need to take positions to make more money? Maybe the agency bill-by-the-hour-by-the-person (FTE) model won't work anymore because of how much work it takes to launch, monitor, optimize and not F*#k up these campaigns? Maybe the clients are asking agencies to do this because they don't want to admit to paying higher fees but they require all types of additional services. Trying to keep creative specs organized across all these social platforms is a full time job. No joke. Back to our regularly schedule programming while we finish the Pontiac Summit content and sizzle reel! Pontiac Intelligence Programmatic Mechanics
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Cookies may or may not disappear, CTV is transacting in milliseconds, margins are getting squeezed. Buyers need tools that work for them and help them navigate the fast-changing landscape of today's advertising business. The Pontiac DSP is the tool built for advanced buyers that will help get better results, more control, and better margins.
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That's a wrap! The 2024 Pontiac Summit was a success! We had dynamic speakers, engaged attendees, and a wonderful space. If you joined us, thanks for coming! We loved seeing you there! If you missed it, not to worry, we'll be doing it again next year! Thanks to our sponsors: Index Exchange, Magnite, Curb Mobility, IndiCue, Marketecture Media, Adlib, Spaceback, Freestar, Hashtag Labs, Chalice AI, MContextual, Vistar Media More videos and photos to come, but here are some great shots from the event. #pontiacsummit2024
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Thanks to Alexander Groysman, David Nyurenberg, Egbavwe Pela, MBA, Molly Visgilio, and our moderator Adam Heimlich for a thought provoking panel on Buyer Strategies at the Pontiac Summit 2024 yesterday! #pontiacsummit2024
Alexander Groysman, Spectrum Reach's VP of Advertising Product Development, joined an insightful panel titled "The Buyer's Strategy" at the 2024 Pontiac Summit focused on CTV and Identity. This panel provided valuable buy-side perspectives on how to stand apart in a changing and often challenging buying ecosystem in 2025 and beyond. Missed it? Here's a key quote from Alex: "Spectrum has embraced radical transparency in sharing content and audience metadata to enable buyers to understand where their media dollars are going when buying premium streaming ad inventory." Stay tuned to see how we are amplifying Thought Leadership during Advertising Week in New York! #AWNEWYORK24 #AdWeek #SpectrumReach #ThoughtLeadership #AWNY
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We are LIVE at the Pontiac Summit! The room is full, the panels are lively, and the space is ??. You can come by and get tickets if you want to check it out. 641 W 42nd St. #pontiacsummit2024