Polygon

As we turn the page to a new financial year, we're excited to build on our momentum and achieve even greater things! But first, let's take a moment to reflect on the highlights and accomplishments of?2024... Our team has grown, our partnerships have deepened, and our efforts have had a more profound effect on driving growth, innovation, and progress within the industry. We're proud of our journey and excited for what's to come! #Polygon #DOOH #pDOOH #Programmatic #Innovation #AYearInReview

Want to win your audience's hearts? Our programmatic solutions help you create immersive, interactive, and memorable brand experiences that leave a lasting impression. Give your brand the love it deserves! #PDOOH #Programmatic #Advertising #Innovation

We are looking to expand the team again and this time, looking for a dedicated person to help us grow our Africa portfolio of clients.... If you are interested in being part of a vision lead team, working with exceptional talent and pioneering the programmatic #DOOH landscape, then give us a shout! We would love to chat!

Unlock Your Sales Potential in a Thriving DOOH Market We're seeking an exceptional Senior Sales Lead to join our Johannesburg team at Polygon! Key Responsibilities: - Develop & execute sales strategies - Identify new business opportunities & build client relationships - Provide insights for impactful DOOH campaigns - Create data-driven campaigns leveraging Polygon's DOOH assets - Stay updated on industry trends, competitor activities & emerging technologies Apply now to join our a pioneering team and help shape the future of DOOH advertising! Email your CV and cover letter to [email protected] and take the first step towards an exciting new chapter in your career!

Join Polygon, Africa's largest Programmatic Digital Out-of-Home (DOOH) business, as our new Africa Sales Lead! Key Responsibilities: - Develop & execute sales strategies - Identify new business opportunities & build client relationships - Provide insights for impactful DOOH campaigns - Create data-driven campaigns leveraging Polygon's DOOH assets - Stay updated on industry trends, competitor activities & emerging technologies Apply now to join our a pioneering team and help shape the future of DOOH advertising! Email your CV and cover letter to [email protected] and take the first step towards an exciting new chapter in your career!

The rise of smaller niche #DOOH networks is on the rise, where defining the audience and positioning the value proposition are straightforward. Last year, we established a connection with our inaugural sports affiliated network via Africa Padel, granting us access to a premium array of digital screens at national padel courts. This collaboration marks a significant milestone as Google traders utilizing #DV360 can now purchase screens within this sought-after venue via our Polygon ecosystem. Learn more about our partnership and its impact: (https://lnkd.in/dVzWf949) #DigitalMarketing #AdvertisingTransformation #pdooh

As we step into 2025, I’m incredibly optimistic about the continuing growth of the #OOH (out-of-home) and #DOOH (digital out-of-home) industry. Every day, I’m fortunate to work with ambitious startups and seasoned media owners diving into this exciting space. The questions I get are often similar: ?? Where should I invest in billboards that are in high demand? ?? How do I attract more clients and drive sales? ?? What strategies will help me stand out in this competitive market? With over 230 active media owners in South Africa (each owning at least one billboard), competition is fierce. But for those ready to maximize opportunities in 2025, here’s my advice: 1. Understand Your Breakevens & Be Realistic The breakeven for OOH investments typically ranges from 8–15 months, depending on factors like rate card discounts (avg. ~25%) and occupancy levels (avg. ~65%). Before breaking ground, evaluate if your location justifies the investment. 2. Go Big or Go Unique A billboard is just a billboard... unless you stand out. If you can’t offer a massive network, go supersize or unique. Distinctive designs and features grab attention in ways generic formats can’t. 3. Niche is Nice! When building or investing in media networks, focus on a niche audience. A clearly defined audience makes your assets more appealing to media strategists and easier to sell. 4. Without Accredited Audience Data, You’re Not at the Table Data drives decisions. Ensure all your media assets are backed by accredited audience analytics. Claims like “everyone in [city] sees this daily” won’t cut it—verified data is non-negotiable. At Polygon, we’ve helped countless media owners set up shop, generate new revenue, and establish the right technology infrastructure to succeed in this competitive space. If you’re a media owner looking to scale your DOOH media business, or create new passive income, let’s connect! ?? Feel free to DM me or drop a comment below if you’d like to discuss tailored strategies for growth. Here’s to a thriving 2025! ??

Precision. Scale. Results. - Need we say more? #PDOOH #DOOH #Programmatic #Advertising

Cheers to Elevated Experiences! Reach festive revelers with our pDOOH screens across our lifestyle network! #pDOOH #DOOH #Advertising #FestiveSeason

Kyle shares his expert perspective on holiday marketing, including the importance of timing, targeting, and messaging during the festive season. #pDOOH #DOOH #Programmatic #FestiveSeason #HolidayMarketing