As OOH increases it's success and the hardworking team at Look Media continues to drive results for our clients, we want to thank Anna Bager and the OAAA Team for being a leader in the industry! Read the ADWEEK report below. #letsgo ! https://lnkd.in/gN9FnEjW . . #OOH #Advertising #Marketing #adweek #BrandAwareness #PoleBanners #CustomerReach #LookMediaUSA #ShopperEngagement #OOHAdvertising #DigitalOOH #AdvertisingTrends #PoleBannerAdvertising #LookMedia #BrandVisibility #ConsumerEngagement #MarketingInnovation #ShoppingCenters #MarketingSolutions #OOHAdvertising #PoleBannerAds #BrandVisibility #ClientSuccess #LookMediaUSA #OutOfHomeMarketing #LetsTalkMarketing #AdvertisingThatWorks #OOH #Advertising #MarketingTrends #outdooradvertising #ooh #marketing #dooh #outofhome #outdoormedia #advertisingdisplay #branding #outofhomemedia #outofhomeadvertising #oohmedia #advertisingcampaign
"We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today’s media landscape." - Anna Bager, President & CEO, OAAA Great to see ADWEEK's Paul Hiebert cover another record breaking quarter for OOH. In Q3 2024, OOH ad spend reached an unprecedented $2.04B, marking a 4.3% increase from the same period last year. This growth is largely driven by DOOH, which accounted for 33.2% of quarterly sales, as well as the transit category, which generated the greatest growth compared to Q3 2023, increasing by 8.3%.