Point of Reference

Join us for?this provocative webinar that cuts through the noise and tackles the tough topics in customer advocacy, marketing, and experience! In this session, we’ll explore: *Customer Obsession vs. Customer Action *The Budgeting Dilemma: Why demand generation wins, and customer marketing gets scraps *Buyer Journey vs. Customer Journey: Why the difference matters *The importance of alignment & visibility in your team’s role If you're ready to break free from the buzzwords and make real change, this is the event for you! ?? Featuring insights from industry leaders Alison Bukowski and Kevin Lau, Vice President of Customer Engagement, Freshworks ?? Register now and let’s make some noise! https://lnkd.in/gXjn6X4B #CustomerExperience #CustomerEngagement #CustomerObsession #Marketing #Webinar #Growth #Leadership #CMA #CustomerMarketingandAdvocacy #CustomerMarketing #AdvocacyMarketing

? Why Customer Marketing & Advocacy ? It’s easy to lose sight of why we do what we do?in customer advocacy. Revisiting and reconnecting?with why we chose this path—and why we evangelize and champion it every day—is a good exercise. What keeps you going, through what can be a demanding, sometimes thankless job? Where do you find your joy? Please share your thoughts in the comments! #CustomerMarketing #Advocacy #CustomerEngagement #MarketingLeadership #CMA #Marketing #jobsatisfaction

Exciting Announcement! We’re launching a fearless, no-nonsense webinar series: ?? "Breaking Through the Bullsh*t!" ?? Join us for an eye-opening #webinar that cuts through the noise and tackles the tough topics in #customeradvocacy, #customermarketing, and #customerexperience! Are you REALLY customer-obsessed, or just paying lip service? Let’s dive into why teams of one aren’t enough, why customer-centric strategies often fall short, and how misaligned priorities are holding you back. In this session, we’ll explore: ? Customer Obsession vs. Customer Action ? The Budgeting Dilemma: Why demand generation wins, and customer marketing gets scraps ? Buyer Journey vs. Customer Journey: Why the difference matters ? The importance of alignment & visibility in your team’s role If you're ready to break free from the buzzwords and make real change, this is the event for you! Featuring insights from industry leaders Alison Bukowski and Kevin Lau from Freshworks. ?? Register now and let’s make some noise! https://lnkd.in/gXjn6X4B . #CustomerExperience #CustomerObsession #Marketing #Webinar #Growth #Leadership

Exciting Announcement! We’re launching a fearless, no-nonsense webinar series: ?? "Breaking Through the Bullsh*t!" ?? Join us for an eye-opening #webinar that cuts through the noise and tackles the tough topics in #customeradvocacy, #customermarketing, and #customerexperience! Are you REALLY customer-obsessed, or just paying lip service? Let’s dive into why teams of one aren’t enough, why customer-centric strategies often fall short, and how misaligned priorities are holding you back. In this session, we’ll explore: ? Customer Obsession vs. Customer Action ? The Budgeting Dilemma: Why demand generation wins, and customer marketing gets scraps ? Buyer Journey vs. Customer Journey: Why the difference matters ? The importance of alignment & visibility in your team’s role If you're ready to break free from the buzzwords and make real change, this is the event for you! Featuring insights from industry leaders Alison Bukowski and Kevin Lau from Freshworks. ?? Register now and let’s make some noise! https://lnkd.in/gXjn6X4B . #CustomerExperience #CustomerObsession #Marketing #Webinar #Growth #Leadership

Exciting Announcement! We’re launching a fearless, no-nonsense webinar series: ?? "Breaking Through the Bullsh*t!" ?? Join us for an eye-opening #webinar that cuts through the noise and tackles the tough topics in #customeradvocacy, #customermarketing, and #customerexperience! Are you REALLY customer-obsessed, or just paying lip service? Let’s dive into why teams of one aren’t enough, why customer-centric strategies often fall short, and how misaligned priorities are holding you back. In this session, we’ll explore: ? Customer Obsession vs. Customer Action ? The Budgeting Dilemma: Why demand generation wins, and customer marketing gets scraps ? Buyer Journey vs. Customer Journey: Why the difference matters ? The importance of alignment & visibility in your team’s role If you're ready to break free from the buzzwords and make real change, this is the event for you! Featuring insights from industry leaders Alison Bukowski and Kevin Lau from Freshworks. ?? Register now and let’s make some noise! https://lnkd.in/gXjn6X4B . #CustomerExperience #CustomerObsession #Marketing #Webinar #Growth #Leadership

It’s back—and bigger than ever!?We’re thrilled to be a featured vendor at the 5th Annual Advocacy Vendor Speed Dating event! This unique online event is the ultimate destination for customer marketing and advocacy pros to explore the latest and greatest tools in customer advocacy. Register today to get a front row seat to see how ReferenceEdge can supercharge your advocacy program, drive growth, and accelerate success. Register now ?? https://hubs.li/Q03b9Wcj0 ?? April 30, 2025 9am PT/12pm ET . #customermarketing #CMA #customeradvocacymarketing #AdvocacyVendor Captivate Collective

.Barbara Colas and her stellar team at Capgemini are redefining #customeradvocacy! Their relentless drive to achieve success and set new industry benchmarks is nothing short of inspiring. Keep raising the bar, team—your dedication is making an impact! ?? #CustomerAdvocacy #customermarketing #customeradvocacymarketing #referenceedge #ConspicuousAchievementAward

“The smallest act of kindness is worth more than the grandest intention.” -Oscar Wilde A fantastic morning volunteering with #FoodforThoughtDenver with some of the Point of Reference crew. . #volunteering #givingback #companycultureofservice

Do you want to know how top #customermarketing pros use #ReferenceEdge to supercharge their #advocacy programs? Curious how they’re speeding up sales cycles, boosting customer retention, and proving their value to company leadership? Then you won’t want to miss our latest interview with Stephanie Brewer and Sheryn Anthes! Dive into the full interview to discover how they’ve grown their #customermarketingefforts and made a real impact on their company’s bottom line by prioritizing #customeradvocacy. Check it out now! https://lnkd.in/gKuuc4Gv . #customeradvocacymarketing #advocacymarketing #customersuccess #referenceedge #customeradvocacysoftware

Big News! We’re launching a bold, no-fluff webinar series: ?? "Breaking Through the B.S.: Time for the Tough Stuff" ?? It’s time to tackle the real challenges in customer advocacy, marketing, and experience—the ones people avoid or sweep under the rug. We’re cutting through the noise with industry experts, hard-hitting conversations, and actionable insights to help you drive real impact. No sugarcoating. No fluff. Just the tough stuff you need to break through the B.S. and level up your customer marketing and advocacy strategy. Featuring insights from industry leaders Alison Bukowski and Kevin Lau from Freshworks. Save your spot NOW! https://lnkd.in/gXjn6X4B . #customermarketing #customeradvocacy #customermarketingandadvocacy #customerexperience #customermarketingwebinar Point of Reference