PODEAN

Hot off the press! The Q3 edition of our Global Amazon Media Report is live ?? Get your free copy to learn about the media trends last quarter, compiled with findings from 13 different countries, across 100 clients and 25 different product categories. Which country led in conversion rates? Which region is lagging behind in CTR? ?? Find out: https://lnkd.in/guS3ea5C #marketplacemarketing #amazonads #amazonmedia Amazon Ads Partners

A new year on the horizon is the perfect time to rework your marketplace strategy ?? Last year, Oral B ranked 9th in our Amazon brand analysis, The Marketplace Index?. This year, they've dropped to 15th place below competitor brands like TheraBreath and and Colgate-Palmolive. Our team of experts have developed the playbook to unlock success on Amazon, and we've compiled recommendations for the Procter & Gamble brand to climb its way back up the ranks in 2025, and for fellow brands to utilize when assessing their Amazon performance ?? Wondering how your brand ranks? Find out ?? https://lnkd.in/g_Rfyztb #marketplacemarketing #marketplaceindex #amazon #amazonmedia

The latest Marketplace Flash is here and full of all the latest need-to-know news! ??? Amazon just announced they have no plans to hike referral or FBA fees in 2025, Walmart joins the competition for early holiday sales, TikTok Shop has launched Refundable Samples, and more all in our latest newsletter?? #marketplacemarketing #amazon #walmart #target #socialcommerce

Red Bull continues to zoom past challenger brands on Amazon, holding the top spot in the Beverages category in our latest Marketplace Index? analysis. ?? To race ahead of the competition, they maintain a near-flawless OOS rate at just 1%. Their creative branding also drives the experience across their A+ content and Brand Store, delivering an immersive shopping journey that’s always speeding ahead of other beverage brands. ??? Learn more about how Red Bull has held their claim at the top of the podium year-after-year ?? ?? #marketplacemarketing #amazon #amazonmedia #redbull #f1 #lasvegasgrandprix #redbullracing

Turkey 12 is on the horizon and has now become the longest sales promotion period for Amazon, moving away from Turkey 5 of years past. ?? AMC is a must-use resource for brands to ensure media is efficiently spent during this busy sales period. Wondering what metrics your team should be utilizing? Read our AMC tips for Turkey 12 success below?? https://lnkd.in/gmmafXR9 #marketplacemarketing #amc #amazonmarketingcloud #turkey12 #bfcm #blackfriday #cybermonday

What should you keep in mind when expanding your marketplace presence into new Pan-EU regions? You'll need a solid plan to address localized logistics, language-specific content, product compliance, and much more before making your move. We've laid out a few starters your brand needs to consider before taking the jump into new regions and marketplaces.?? Read more below?? #marketplacemarketing #amazoneu #amazonpaneu #paneu

Time to catch up on the latest edition of The Marketplace Flash! ? Amazon sunsetting Freevee, Walmart opting for more "better-for-you" grocery choices, Canada ordering the shut down of TikTok Technology Canada, and more are covered in our latest newsletter ?? Want more updates from our team of experts? Subscribe to our emails ?? https://lnkd.in/g969_HxV #marketplacemarketing #amazon #walmart #target #tiktok

Have you ever wished you could have insider tips on how to have the best Amazon Vendor Negotiations? ?? At our recent event in NYC, The Vault, our masked Amazon Insider unveiled information to aid even the toughest of negotiations. See a sneak peek at their top tips below and get more never-before-been-heard advice by subscribing to our emails ?? https://lnkd.in/g969_HxV Need help with your AVN? Contact us today ?? https://podean.com/contact #marketplacemarketing #avn #amazonvendornegotiations #amazon

Our social commerce division, LiveCraft, is live now discussing TikTok Shop's global expansion into Mexico, content strategies, best practices, and how to prepare for the marketplace's launch in the region. ?? Join us?? #socialcommerce #marketplacemarketing #tiktok #tiktokshop

Your Amazon Brand Store has engaging images and videos, your products are carefully organized, your reviews are good. So why isn't your Store converting? We've gathered common misconceptions we often hear from client partners on their Brand Stores, and our solutions for optimizing the Store feature to drive conversions in our latest blog post ?? https://lnkd.in/gqeeyuvD #marketplacemarketing #amazon #amazoncontent #brandstore #amazonbrandstore