Podcircle

Did you know that 97% of all consumers use the internet to find businesses? So, if you’re not optimizing your online presence, you’re missing out on a massive opportunity to reach new customers ?? In this edition of Podcast Pro Tips, we unpack four key strategies you can use to boost your online presence today — and explain how a podcast can help you achieve them:

Fellow podcasters: We have a question for you. Do you know who your podcast is speaking to? It’s normal to want to reach as many people as possible with your show. But if you try to talk to everyone, you’ll actually end up speaking to no one. To help you get crystal clear about who your podcast is for and how to reach them, this article walks through five essential questions to ask yourself today:

Content. Content. Content. Your podcast is a content machine! ??

Let your brand evolve. ?? It's okay if what you say and how you say it evolves as you adjust your messaging.

Use Your Podcast to Hone Your Message... Hosting a podcast gives you an incredible opportunity to dial in your messaging around your brand and the products or services you provide. The sheer volume of content you put out means you’ll gain a lot of practice talking about what you do. And because your listeners are probably in your ideal target audience — if they’re not, check out this episode to learn what to do about that — you can use the platform as a place to test out new messaging or positioning. Here are a few questions to ask yourself when trying to hone your messaging: - Which podcast ads are performing best? - What are the specific phrases or value propositions in those ads that might be resonating with listeners? - What are my sticky statements, or the things I find myself saying over and over again on the podcast?? - What tone am I using on the podcast? Does it feel true to me and to the brand? How does it resonate with listeners?? - Which episodes or topics get the most listens?? - Which episodes or topics get the most engagement (website conversions, social media DMs, emails, etc.)?

97% of consumers use the internet to find businesses. If you don’t have a strong online presence that’s easy to find, represents your brand well, and clearly explains your product or service, you’re missing out on potential customers. And while many people think of their online presence in terms of social media, building a strong digital brand is so much more than that. Your online presence could include everything from your website, to a YouTube channel, to Google Reviews, to press. And yes, even podcasts... Here are four ways starting a podcast can build your online presence. 1. Build Trust by Putting a Face to Your Brand? 2. Supercharge Your Marketing 3. Tap into Your Guests’ Platforms? 4. Hone Your Message?

It's been done before. The fact is there are no new ideas under the sun. Feel like your idea has already been done? They may have heard it before, but they haven't heard YOU say it!

At the risk of sounding repetitive.... You’ve probably heard this advice from us before, but that’s because it’s just that important. If you want to build trust with your audience, you need to show up consistently with a reliable release schedule and quality content. And if that means releasing fewer episodes in order to set a schedule you can stick to, that’s completely OK.

Don't overestimate your audience. One of the biggest traps of podcasting is the CURSE OF KNOWLEDGE! Simply put: You, a subject matter expert, assume everyone has your level of knowledge and expertise. You don't want your listeners to feel like you're talking down to them, but you also don't want to undervalue the expertise yourbring to the table! Keep it simple and bring the education and inspiration they're seeking!

What do you want to know about audio editing and podcasting? We often say on the Podcircle Podcast that when you've put in your 10,000 hours?of expertise in something, you can easily become a victim of the curse of knowledge. At Podcircle, we've put in our 10,000 hours and then some. We live and breathe this stuff, and sometimes, forget it's not common knowledge for our clients and podcast listeners. That's why we're recording an AMA episode of the Podcircle Podcast! Mickenzie is going to ask Kyle all her pressing questions about all things podcast editing. We want to answer your questions, too! Leave your questions below and we'll make sure to address it in our upcoming episode! What do you want to know about audio editing and podcasting??